Blog
How Authors Can Build a Thriving Audience on Instagram @mixtusmedia
Instagram is my favorite way to connect with people. It’s the best way to introduce yourself to new people all over the world and introduce them to your books and writing.
read more https://www.mixtusmedia.com/blog/how-authors-can-build-a-thriving-audience-on-instagram
How to Turn Social Media Followers Into Book Buyers @mixtusmedia
You’ve probably heard me say that social media isn’t the final destination with your book marketing. It’s actually just the beginning.
Social media serves as a connection tool – it’s like an online cocktail party. And what do you do at a cocktail party? You mix, mingle, and chat. You meet new people, you make that initial connection to see if you want to get to know them more.
You don’t go to a cocktail party with the intention to sell – you go there to connect. Selling comes later.
But how do you do that? How do you take these connections you’ve made on social media and turn them into book buyers?
Let’s break it down…
read more https://www.mixtusmedia.com/blog/how-to-turn-social-media-followers-into-book-buyers
Medium is turning into a digital publisher with their first ebook
Medium can be considered a longform blogging platform and they have had many missteps over the years in a bid to be profitable. The platform is taking the odd step of turning into a digital publisher and will be releasing a new ebook next week called The Big Disruption, by former Google VP of communications Jessica Powell. The ebook will be available on all major platforms and retail for $5.99.
Powell describes herself as both a technophobe and a technophile: With “The Big Disruption,” she hopes to satirize tech from the perspective of an informed insider who still loves the industry, despite its flaws and blind spots.
How to Become an Author: The Ultimate Guide
There’s a very short answer to the question of how to become an author. Simply publish a book. With advances in self-publishing, you could technically write and publish a book this afternoon and call yourself an author. So instead, we’re going to ask a better question: how do you become a self-sustaining author.
In this post, we’ll share with you the approaches that countless writers have taken to become a full-time author. Regardless of the type of book you want to write, you’ll find an approach here that will help you set the wheels of your publishing career in motion.
Selling Yourself, Selling Your Book
How Authors Can Market To Libraries Successfully
A no is a delayed yes. Keep asking until you hear a yes.
How To Use Your Book Cover To Sell More Books
graphic designer AD Starrling discusses how to make the most of the cover design you’ve worked so hard to get right.
Cover attracts, copy sells.
I can’t recall where exactly I first read this eye-opening line but I now live by this motto as both a writer and a designer.
When it comes to selling books, there is no doubt that an eye-catching cover that fits your main genre and targets your ideal reader is an important element to get right.
There are dozens of articles out there by some very big names in our industry about how changing covers changed their sales figures and in some cases, their entire careers.
Our very own Joanna Penn has written a couple of features here and here, and there is this sobering example by H.M. Ward which I always quote as an example of very effective redesign and rebranding.
I also strongly recommend checking out this podcast interview with Stuart Bache on book covers.
So, now that you’ve got a great book cover, what can you do with it besides putting it out there in the world when you launch your book? It turns out you can do a lot, especially to market it. So let’s break this down into three phases:
- Prelaunch
- Launch
- Branding
read more https://www.thecreativepenn.com/2019/02/27/how-to-use-your-book-cover-to-sell-more-books/
Where Writers Get Stuck: Marketing: @allisonmaruska
by Allison Maruska
Now it’s time for the super secret post you’ve all been waiting for. Remember this Twitter poll?
It launched this whole mini-series on where writers get stuck. Be sure to check out planning, drafting, editing and revising, and querying or publishing if those are your personal struggles. While the poll was live, this comment happened:
So, to wrap up this series, let’s talk marketing! Is everyone excited??
I know. I can’t fake it very well. But stick with me. It’ll be worth it.
Marketing is a sticky point because, well, it kinda sucks. And by kinda I mean totally. Especially for us usually-introverted author types, having to talk about something we created and be excited about it isn’t natural at all. My alter-ego on Twitter gets it.
Add to that the reality that book marketing often yields weak results, and it’s easy to get frustrated and bail.
But!
There are ways to make marketing more palatable and effective. We’ll identify the problems and address each one.
read more https://ryanlanz.com/2019/03/01/where-writers-get-stuck-marketing/
Building an Author Platform Without a Smartphone: by Mallory McDuff @CleaverMagazine
BUILDING MY AUTHOR PLATFORM WITHOUT A SMARTPHONE
A Craft Essay
by Mallory McDuff
“I hope you’re working on your platform,” wrote my agent last year after I sent a substantive revision of my manuscript. I had previously published three nonfiction books with small presses, but I typically spent more time following other writers on social media than promoting myself. That might not be unusual, but I did have one unique challenge: I needed to build online visibility, but I didn’t have a smartphone—a conscious decision. I wasn’t sure how to boost my social media presence without carrying a screen in my back pocket. But I was determined to try.
Steps for Putting Together a Great Anthology
Known as “Spunk On A Stick,” L. Diane Wolfe is a member of the National Speakers Association. She conducts seminars on book publishing, promoting, leadership, and goal-setting, and she offers book formatting and author consultation. Wolfe is the senior editor at Dancing Lemur Press, L.L.C. and contributes to the Insecure Writer’s Support Group. For more of Wolfe’s tips, check out her blog.
Anthologies are great opportunities for writers, organizations, and publishers. Authors gain exposure and experience, organizations gain awareness and extra funds, and publishers make money and sample new writers. It’s a lot of work but a win for everybody.
What’s the basic process for putting one together? What do publishers and organizations, and even writers, need to know?
Here are the basic steps for an anthology:
read more https://blog.reedsy.com/steps-for-putting-together-a-great-anthology/
How To Ebook 