graphic designer AD Starrling discusses how to make the most of the cover design you’ve worked so hard to get right.
Cover attracts, copy sells.
I can’t recall where exactly I first read this eye-opening line but I now live by this motto as both a writer and a designer.
When it comes to selling books, there is no doubt that an eye-catching cover that fits your main genre and targets your ideal reader is an important element to get right.
There are dozens of articles out there by some very big names in our industry about how changing covers changed their sales figures and in some cases, their entire careers.
Our very own Joanna Penn has written a couple of features here and here, and there is this sobering example by H.M. Ward which I always quote as an example of very effective redesign and rebranding.
I also strongly recommend checking out this podcast interview with Stuart Bache on book covers.
So, now that you’ve got a great book cover, what can you do with it besides putting it out there in the world when you launch your book? It turns out you can do a lot, especially to market it. So let’s break this down into three phases:
- Prelaunch
- Launch
- Branding
read more https://www.thecreativepenn.com/2019/02/27/how-to-use-your-book-cover-to-sell-more-books/
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Reblogged this on Chris The Story Reading Ape's Blog.
Very true. The original covers of my first two books were so bad that I’m embarrassed to even look at them now. Covers have been a large factor in the books that I have chosen to read so it makes sense that my readers would feel the same.