How To Ebook

Home » authors

Category Archives: authors

Don’t ROCK Fear – Promotion Mindset 7 Day Challenge: People Will Ignore My Promotion – Crickets… @Sormag #Blogtour #bookpromo


Thanks for following the Don’t ROCK Fear Blog Tour.

Welcome to day four of the tour.  I would like to thank Sylvia for letting me share with you today.

Today’s Promotion Fear – People Will Ignore My Promotion – Crickets

Sometimes this fear is real, you post a promotion and you get crickets.  No one buys anything, not one likes it or shares it.

You have to realize that’s the promotion game.  It’s nothing personal and I wish I can say this fear goes away, but it will always be there when you share promotion.

My best advice is to continue sharing.  Most times people don’t click or buy or share, because they don’t know you, so they haven’t decided if they trust you enough to click or purchase.

You build up your trust by sharing more promotions.  If you are sharing to the right audience, something in your promotion will intrigue them to want to click for more information or click to buy because the book is exactly what they want to read.

Yes you will get crickets every now and then.  Even the best promoters get crickets so you are not alone in your fears.

Now you don’t have to ROCK this fear anymore.  Move on to the next promotion and hopefully you hear the bling of payments instead of crickets.

I would like to invite you to register for the Don’t ROCK Fear – Promotion Mindset 7 Day challenge and kick fear in the butt.

This challenge is for writers, business owners and anyone who is dealing with fear.  Don’t let fear ROCK You.


You are also welcome to join the See Ya On The Promotion Training Group, where we teach you how to be a social butterfly.


Are you dealing with promotion fears?  Leave one of your fears in the comments for a chance to win registration to the Don’t ROCK Fear – Promotion Mindset 7 Day challenge.

LaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine.  Her mission in life is to introduce as many books as she can to readers. She’s happily married mother of three who believes in dreams and working hard to achieve them.  She has a promotion strategy program – Virtual Tea With LaShaunda where writers and business owners learn how to create promotion strategies for their online promotions.

In 2015 she published her first book, Building Online Relationships – One Reader At A Time. A book to help writers stay consistent with their promotion by building relationships with their readers.

Catch her online: SORMAG –, See Ya On The Net, her personal site – , Facebook or Twitter – sormag, Instagram – lashaundahoffman

Don’t ROCK Fear Blog Stops

Learn more about Promotion Fears on the blog tour. 

The person who visits all the stops and leave a comments will be entered for a chance to win registration for the Don’t ROCK Fear – Promotion Mindset  7 Day Challenge

March 20. Nothing But Books –

March 21 –  The Literary Entrepreneur –

March 22 – Tracee Garner-

March 23 – Sylvia Hubbard –

March 24 – Rose Jackson-Beavers –

March 27 Ey Wade –

March 28  – SORMAG’s Blog –

March 29 – Michelle Stephens –

March 30 – Read You Later –

March 31 – Patricia Saunders –

Check out & Support LaShaunda’s Book Page on amazon. Must reads!!!



Make fewer email mistakes during these hours – @Grammarly Insights #amwriting

grammerlyGrammarly Insights

Make fewer email mistakes during these hours


The Internet has made writers of us all. Grammarly analyzed over one billion words proofread by their popular writing app over the course of one month and uncovered some fascinating insights, including the least error-prone time to write.


  • There’s a prime time for drafting emails. Our research shows you’re at your best between the hours of 4 a.m. and 8 a.m.
  • People made an average of 13 mistakes per 100 words when writing email.
    • By comparison, they made 39 mistakes per 100 words when writing social media posts, but only 6.5 when writing blog posts.
  • Watch your spelling! Misspelled words account for more than half of all email mistakes.
  • We write better in the morning. Early birds writing between 4 and 8 a.m. made 18% fewer mistakes than those writing between 10 p.m. and 2 a.m.

Please attribute the research to Grammarly with a link to:


Mistakes by writing type

Writing Type Mistakes per 100 words
Email 13.5
Blogs 7.9
Social Media 39.0

Overall mistakes by time of day *

Time Mistakes per 100 Words
Early Bird (4 – 8 a.m.) 13.8
Night Owl (10 p.m. – 2 a.m.) 17.0

*Average number of mistakes across email, blogs, and social media combined.

Top 5 Confused Words

  • Apostrophe Mistakes (e.g., let’s vs. lets)
  • Too vs. To
  • Everyday vs. Every Day
  • There vs. Their
  • Than vs. Then

The Foreign Language Trend

We’re seeing more foreign language words in English writing. Here are the top five words Grammarly users added to their personal dictionaries.

Word Language Meaning
que Spanish What?
kun Japanese A suffix that can be attached to first names and surnames when addressing male friends or people of junior status.
hyung Korean A word used by a younger male to address an older male or older brother.
au French A contraction of á le, meaning “to the,” “for the,” or “at the.”
bhai Hindi Brother; a friendly way to address a man. Akin to “dude.”


Grammarly did a broad analysis of over one billion words corrected with Grammarly’s extension and Microsoft Office Add-in. We based our findings on the time of day writing mistakes occurred and classified them according to four categories: email, social media, and blogs/Microsoft Word.

About Grammarly

grammerlyGrammarly is a simple and powerful writing app that corrects more types of spelling and grammatical mistakes than any other software on the market. The product suite comprises the Grammarly Editor online editing tool; browser extensions for Chrome, Firefox, and Safari; Grammarly for Microsoft Office; and Grammarly for your desktop, a convenient desktop editor for Mac and PC.

As a company, Grammarly’s mission is to improve communication among the world’s more than 2 billion native and non-native English writers. Millions of registered users worldwide trust Grammarly’s products, which are also licensed by more than 600 leading universities and corporations. Grammarly is an Inc. 500 company with offices in San Francisco and Kyiv.

Please attribute the research to Grammarly with a link to:

Information Submitted by Karen Hertzberg


What do you need to be prepared on #SocialMedia? #Hardware #Documents #Authors #BookSellingTechnique #Video

It’s Friday and It’s that time again! Periscope!

Check me out live at 4pm EST.


What do you need to be prepared on social media? #Hardware and #Documents


A phone

Most of us get caught up on this.  We think we need the latest and greatest phone in order to make it on social media. That’s not true.  I’ve done miraculous things with that old Nokia brick phone. I do suggest you have at least an Apple5 or Samsung5 to make it. If you haven’t connected to the cloud for storage do so. Try to save as little as possible on your phone in order to keep the operating system running smoothly.

Other Hardware:

A nice size bag that can fit your laptop, tablet and tripod. I bought a tripod that’s works magnificently and fit my budget. CLICK HERE. If you shoot with your phone, you want to get a cell phone holder for the charger. CLICK HERE. And if you shoot with your tablet, CLICK HERE  to get a charger.





Speaking of the cloud, in the 21st Century every social media prepared author and writer needs to have an account in the cloud. Whether it’s iTunes or Google Cloud, having a way to store files,  photos, videos and audio clips is very important. Since you do a lot of social media from your phone, being able to store files, retrieve repeated texts and post regular pictures you want to add to your social media all the time is very handy and time saving.



100 word bio – There’ve been many times I’m in a group or on Facebook and I see someone needing to feature an author today. Someone canceled, they forgot to schedule and the world is coming to an end, BUT if you can send your bio and picture with social media links you could be featured for free in the next hour.  Bam! In my 100 word bio, I have ONLY A HUNDRED WORDS THAT WORKS GREAT! I also have all my social media links and related links as well. One file is awesome.

Pictures – On my phone I have a SD card that saves up to 64Gigs of space. The phone itself saves up to 36Gigs, so I’m very good on space, but I do have a file on my SD card named promopics. I add pictures of myself, video thumbnails, book covers and even backgrounds I can work with when I’m doing quotes or making video on my phone.

Book files – If you only have one to three books, you can actually add this information to your 100 word bio file. Since I have over 37 books, I needed a book file. I created this file on my computer and then uploaded it to Google docs. In the file contains all my books in order, a quick subtitle and a link to where the book is sold on my website and where the book is sold on Amazon (I try to use my affiliate links in the file to shorten the URL.)

Promo File – This file is used to copy short status messages I can schedule on  a monthly basis to my social media schedule software. I go through monthly and clean out expired posts, while adding more. I usually range abut thirty to fifty status messages that can fit in all the accounts (Facebook, Twitter, Google+, LinkedIn, Instagram.) This files saves me so much time when I’m just sitting around  waiting for a child.

Hashtag document – This is so no matter what you post, you should have at leave 10 blocks of hashtags with that post.

Two words I can say that makes me absolutely adore these files – Time Saving. I implore you to please make these files up these weekends and have them on you.


Happy 21st Century marketing!

To see more 21st Century marketing, check out two videos that will help you.


21st Century Marketing –

Ways to market your book to double your sales –

What could you add to the list?

What other ways are you technically challenged?



[Indies Unlimited] Maximum Effort, Minimum Profits for an Author Event

Maximum Effort, Minimum Profits for an Author Event

by Kathy Rowe

Louisville Comic ConSometimes, despite the best planning and execution, stuff doesn’t go right. As an indie author, you should always keep this in mind. It’s especially true when doing book events. In March, I attended a large local comic con. Deciding that wasn’t enough punishment (we minions are hard-headed!), I signed up for one in Louisville, the Derby City Comic Con, which is three hours from my home.

Comic Cons are a longshot for authors because most folks are there to see celebrities and get comics. Not many are looking for their next great novel. But it’s a good venue to meet and greet thousands of people and hopefully get your name out there. Despite the March con being financially painful, I thought I’d take lessons learned and see if I could shave $$s off this one. The price for the booth was $100 less than Lexington, which made me happy. I already had bookmarks, business cards, a banner, and a good stock of books. My illustrator invited me to crash on his sofa (he lives in Lexington and Louisville is roughly 1hr 20min away), so I’d be driving more, but not having to pay for a pricey hotel. And I’d stocked up on munchies so I didn’t have to buy expensive concession foods. I thought all was going to be good. Read more of this post

Kathy Rowe | July 13, 2016 at 5:00 am | Tags: author events, Comic Con | Categories: Staff Articles | URL:

Ways to market your book to double your sales. #bookmarketingstrategy #authors #video #Howtoebook

16 Ways to market online to max book sales


16 Ways to Market Your Book to Double Your Sales

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

  1. Build an attractive and easy to use website
    1. Have social media logos above the fold
    2. Have newsletter signups above the fold
    3. Use WordPress
    4. Have an about, product and contact page
    5. Use excerpts
    6. Have ecommerce, plus links to outside sites such as amazon, bn & smashwords


  1. Prioritize blogging
    1. Blog at least once a week
    2. Minimum of 500 words
    3. Add related pictures (you own)


  1. Work on your SEO
    1. Find 5 keywords (as nichey as possible)
    2. Use them every day on your website, blog or social media


  1. Build your email list & send emails regularly
    1. At least once a month


  1. Use Other Channels to seel your book
    2. com


  1. List your literary site on local directories
    1. Find other author listings in your genre and do link exchanges.
    2. If you also review books (which you should) list your site at book review sites.


  1. Us Facebook Groups & Blog Posts Comments on other websites effectively
    1. Search for FB groups that are active and participate in discussions
    2. Follow blogs about the literary world and comment about the topic not about yourself


  1. Build a strong Social media presense
    1. Be a resource
    2. Don’t digital flyer drop (just go around FB and post your ads in random readers groups)

*Suggested: used book marketing influencers at to do this for you.


  1. Create Video
    1. Use your phone or a special DLS camera
    2. Insert a great thumbnail at the beginning of video (use free)
    3. Work on editing skills.
      1. Suggested: If you don’t have an Apple product, you can you Windows MovieMaker for free and should be loaded on all Windows based computers. If you have a Chromebook, you can use the youtube editing software or other apps available in their store. On your phone, you can buy the professional version of Vivavideo (only 2.99) and edit videos.
    4. Consider Paid Advertising on Social Media
      1. Go for the free first and only if you have tried one through nine above
      2. Buy Carolyn Howard Johnson’s book, The Frugal Promoter


  1. Buy Banner Ads on relevant sites
    1. Book Club and Book Reviewers often have small ads available for as low as $5 for monthly ads.
      1. Suggested for the free: Do Banner Exchanges especially for local events that are relevant to your book.


  1. Partner with Influential bloggers
    1. These are book bloggers that have popular sites about books in YOUR genre.


  1. Create an affiliate (or referral) program
    1. com – see example here: (See the Share and Earn blue area to the right side)
    2. – see example here:
      1. (At the bottom is an affiliate program link)


  1. Collaborate with other author in your genre
    1. Link exchanges, banner exchanges, blog exchanges, feature exchanges… the list can go on!


  1. Try Google Adword
    1. Use the free first!
    2. Try going for Google Analytics first, study what your ROI (return on investments) from one through fourteen) and then do your own ads in places that really work.


  1. Never stop learning!
    1. Feedly is your friend (download app and get the paid version).
    2. Follow expert blogs in your field

Here’s the video where I talk about these tips and more.

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

I also said I’d mention the radio show with CK Webb who is always looking for various genre of authors.

WebbWeaver Radio ck webb


The fiverr ad I mention is right here. She has a quick turnaround too.


(even though she’s from Canada, we’ll still give her a chance) 🙂

By the way, these ideas were helped by this post I found on pinterest that I geared toward books



Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

What stops you from writing? Let’s talk. Friday 10am @Periscopetv #amwriting #writersblockNoT #Inspiration #HowToEbook

What stops you from writing

Tomorrow on my Periscope, I’ll be talking about how I overcome writers block and knock writing out the park with tools, inspirations and just my own personal tricks and tips that I hope helps you finish that book you really want to write.

Please join me. Subscribe for reminders at or follow me on my Twitter page. 

If you have any questions before I go live you want me to talk about, please post in the comments.

Can’t wait to see you!


Thursday Tips: Blog Tour, Research Target Markets, Inspire someone… w/links #HowToEbook #writing #marketing [Video]

Practical advice for authors who are looking to market their books

Got a tip? KontactMe

Media: Have you ever done a blog tour? Check out the top 7 blog tour sites and see how they do for you? CLICK HERE

RESEARCH: How are Readers finding you? Look in your google analytic Find out how people are looking you up. If you have stats on your website, find out words or searches that led your readers to you and capitalize on using those words in your following month to draw those viewers again or getting new readers

Inspiration: Find a writers blog that’s just getting out there and see what it’s taking for them to understand the journey. Comment on their posts with tips of what you’ve learned.

Update 5/1/2016

see comments about book fairs (thank author, Rhonda McKnight) and check out the youtube video for this post

Love these tips? Buy this author a coffee… CLICK HEREcoffee-animated-gif-5

Like these tips? Click the thumbs up below and then share with others. Don’t be stingy!

Want more tips? Subscribe now to this author’s website. CLICK HERE.

How to Sell Digital Books at Physical Events #HowToEbook


Expert Author Amy Harrop

Digital books are a great way to get your content quickly into the hands of millions of readers. But what about selling digital books at physical events? You can tell people about your book and how great it is, but they can’t actually buy the book unless you have a kiosk set up for it or a mobile card reader to make them buy then and there. If you want a better approach to selling your digital books at physical events, then you’ll be happy to know that there is something you can do to improve your marketing.

The Sell

What are you selling? Digital books, of course. However, that’s information in a digital space and people can’t touch it (unlike physical books). So, how do you sell a digital product at a physical event that people can actually touch? It comes down to coupon codes. Some companies, such as Enthrill, are selling coupon codes at cheap prices that you can use however you want.

Here’s how it works. First, you buy the coupon codes. The prices are currently set $1.50 per code with a minimum purchase of 100 coupons. You can then upload your book to their servers and whoever inputs the code will get your book. You can also do this by making your own coupon codes and uploading books to your own website or server, which will cut down the price, but this approach requires some technical knowledge and a website under your complete control (so no free websites).

Regardless, you’ll see that even paying the $1.50 per coupon code can still yield some lucrative results.

Making a Product

Now that you have the coupon codes, what do you do with them? Do you write them down on notebook paper and hand them out? Do you write them on business cards? The best thing you can do is print them on small items that you can sell. This allows you to make your product more valuable while improving your selling ability.

For example, let’s say that you have a cookbook. You can sell a small bag of ingredients and place a tag on the bag with the coupon code. Or, you could sell spatulas, spoons or other kitchen tools and print the coupon code on them. Or, let’s say that your book is about weight loss. You can print the coupon code on pedometers, portion control plates, resistance bands or various other items. Just sell the item for $10 and you have a nice profit and a new reader. Even with the extra promotional item, you should be able to double your investment.

Simpler Approach

If getting a promotional item and printing codes on it is too hard, then don’t worry. There’s a much simpler approach that, while not as effective, can still make you a lot of money. Enthrill is willing to print the codes out on gift cards so that you can hand them out during your event. If you would prefer printing the codes yourself to save a little money, then you can buy some business cards paper from your local office supply store, get a business cards template in Word or whatever word processing program you use and print them for a few pennies a sheet.

While people would prefer an actual item they can use, and the item will be more enticing than a gift card, you can still make them an effective tool with enough marketing. You’ll just have to work more on selling your product. This approach is best if you’re worried about spending too much money and it’s your first event, or if you have a more conservative audience that would prefer a simple gift card over a promotional item.


Physical events present a great opportunity for you to sell your book. However, you’re at a slight disadvantage because you’re book isn’t printed and it can’t be touched. While this seems like a problem, you can still sell your product without much effort. A good coupon code provider paired with some promotional items can help you launch a successful event where you make money and gain readers simultaneously.

Check out my blog for more publishing tips. Amy Harrop Blog

Article Source:

5 E-Book Selling Tips for beginners | Don’t know where to start? Read here! #HowToEbook


E-book selling requires that you are knowledgeable about the common ways of internet marketing. Experience is very important here. If you have an idea as to how products move in the internet, then you will have an easier time generating sales for your e-book. If you are merely a content creator and not a marketer, it’s probably best that you seek the help of someone who has experience in the field. Make no mistake about it, e-book selling shouldn’t be that hard. But if you are inexperienced marketing-wise, things can get very complicated. To help you get started, below are a few tips on how you should sell your e-book online. Implement these tips and you will surely see a substantial increase in your sales.

1. Create an attractive and eye-catching cover for your e-book. The adage “don’t judge a book by its cover” doesn’t apply much in online marketing. The more eye-catching your e-book cover is, the more people will be interested in purchasing it. It really is as simple as that. The cover is the very first thing that your customers will see on your product. If it’s poorly made, people will easily assumes that it has poor content as well. That said, invest your efforts in creating a really attractive e-book cover.

2. Gather testimonials before you offer your book to the public. This is one of the most common tricks of e-book selling. Testimonials are proof that your e-book is indeed valuable and people will benefit from it. To get these testimonials, have your e-book reviewed by several individuals first before you offer it to the buying public. If possible, you should get these testimonials from webmasters or bloggers that belong to the same niche as your book. Show your potential customers that the testimonials are real and that you did not make them up.

3. Set up a blog and website for your book. In fact, you should set up the website long before you offer the e-book for sale. In essence, the blog and the website are marketing platforms. You use them to drum up interest towards your e-book. You can set up a blog which is separate from the main website or you can put them together in a single domain. It’s up to you. What really matters is that you should have a website which acts a resource site for people planning to purchase your e-book.

4. Offer a few chapters for free to give your readers an overview of what to expect from your book. This technique works very well. You simply allow people to download sample chapters from your e-book. If you are confident about the quality of your product, this should not be a problem at all. If people like what they read from the sample chapters, they’ll likely buy the whole book.

5. Promote your e-book in every conceivable online platform. Make use of social media sites, forums, and article directories to build hype for your e-book.

These e-book selling tips should get the ball rolling. If you apply them often enough, you can easily double or even triple your sales.

Are you looking for more information regarding e-book selling []? Visit [] today!

Article Source:

Article Source:

.@PeriscopeTv Thursday topic: Offline book selling techniques w/@SylviaHubbard1 #ammarketing #bookselling #HowtoebookDotorg


Offline book selling techniques

Before Any book selling can take place have systems in place that Will make sure you can sell offline. Got Questions, join me tonight on Periscope at… Missed me, check the video out on my youtube channel at

ISBN – Make sure your book is set up and ready to be listed with offline stores by having an International Standard Book Number (ISBN). Needle? Go to: 

Distribution: With your handy dandy ISBN, you also want to make sure your book can be ordered seamlessly thru businesses, stores and libraries. Ingram and Baker&Taylor are the top paperback book distributors, but there are others as well. Check out this article on detailed book distribution to make site your book is ready for international Distribution. Click here

Website e-commerce – yes, you are offline but sometimes people can’t but from you offline or want to come later to check you out. Please make sue your website is ready for readers to buy when you are around. Your website should have a store available for all types of readers no matter what type of device they own.

Printed books – being offline means having product. Make sure you choose quality printing at affordable prices. Can’t buy in bulk, use print on demand options from companies such as and Tip: Always have ten copies of your books on hand at all times. Never pay more than $4 a book.

Credit card processing – being offline also means handling customers who don’t carry their money around. SquareUp! Be able to take credit cards with ease, invoice out, keep up with inventory and create a store for offline customers to visit right from your phone or their phone. also offers portable credit card options as well.

Marketing Materials are a vital part of being offline. When offline customers can’t immediately buy books from you, your Marketing materials can be the Key too encouraged them to go online to buy your book when you are not around.  Make sure your website and social media are on your printed materials. Example marketing materials are business cards, banners, pens, flashdrives and more mentioned below.


Now that you’re prepared to sell offline, here’s some suggestions. If you miss the Periscope live of this discussion, try our YouTube channel. 🙂