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The Best of The Publicity Hound’s Tips of the Week of 2017: Yours to regift

Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

It’s “The Best of The Publicity Hound’s Tips of the Week of 2017,” an ebook that includes 24 tips from my popular email newsletter. I’ve been offering this ebook as a holiday gift since 2005. My subscribers love it because most of the tips, tricks and tools are for those on a tight promotions budtget. And the ebook is a helpful reminder of promotion they might have put off earlier this year.

read more https://publicityhound.com/blog/best-of-2017

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How Authors Can Snag 1 Million Page Views: Guaranteed!

Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog?
The answer is most definitely yes, but the bigger question is: How long will it take you?
Within five years of launching my blog, www.bookmarketingbuzzblog.blogspot.com, I reached 1,000,000 page views. The blog, now six-and-a-half years old, features nearly 2,600 posts and will surpass 1.5 million page views this spring. For some, they would love to average my traffic of 25,000 page views per month. For others, it’s too little and too slow. They want to blow the Internet up. Today. Now!

5 Reasons Being an Indie Author Makes You a Small Business

Book marketing is brand building

If you plan to write more than one book your book marketing serves as more than just a sales tool.

Successful, full-time indie authors use book marketing to promote their brand and keep their titles top of mind for their current fans, and to draw in new buyers.

Plus, the most effective book marketing approaches don’t simply push product, they create a connection with fans that keep them coming back for more.

Which leads me to my next point…

read more https://www.amarketingexpert.com/5-reasons-indie-author-makes-small-business/

18 Rock Solid Book Marketing Strategies for 2018

 

We all want to be better at book marketing and we all want to sell more books. The problem is, it often feels like book marketing strategies are changing all the time and how is an eager author supposed to keep up with that? The reason for this article is to not only share some insight into marketing in the new year, but give you tips for long-term success, not just will work in January. The book marketing ideas I’m sharing in this article, are geared to success the whole year through, and I hope you’ll use all (or as many of these) as you can! Here we go:

read more https://www.amarketingexpert.com/rock-solid-book-marketing-2018/

5 Ways to Boost Your Indie Author Brand with Images

 

There’s only one you. Hear me out, because as an indie author, it’s your strongest selling point, if you play your book marketing cards right.

Every author has written a book. So what sets you apart?

Your brand. Yes, as an indie author you need to think of yourself as a small business and a brand.

And one of the best ways to establish your author brand and cement reader loyalty is through imagery.

read more https://www.amarketingexpert.com/boost-indie-author-brand-images/

Indie Author Content Ideas for your January Book Marketing

Indie Author Content Ideas for your January Book Marketing

Welcome to January’s content ideas for your indie author book marketing!

Plan to make 2018 your best content year yet – because without those regular connections with your fans and followers, without putting yourself out there, you’re just another book on the shelf they’re not connected to.

read more https://www.amarketingexpert.com/indie-author-january-book-marketing-content/

Three Things Readers Want to See from Authors on Goodreads

 
There’s something about the New Year that inspires people to set goals for themselves. Authors take note: other than aiming to finish your next book in 2018, commit to tracking your reading habits by participating in the Goodreads Reading Challenge.

The Goodreads Reading Challenge allows you to set a goal for how many books you want to read this year, and then helps you keep track of that goal. Last year, more than 3 million readers participated in the challenge and pledged to read 3.4 million books. At the end of the year, Goodreads creates a compelling infographic for each member with stats on the books and fun badges that the member unlocked along the way.

Book Marketing Tip: 21 Kinds of Content That Users Love

If your content doesn’t resonate with your audience, they won’t follow you where you want.
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If your content doesn’t resonate with your audience, they won’t follow you where you want to take them. The key question is: What kind of content universally resonates with people?

Check out The Content Marketer’s Essential Guide to Content Users Love …

Learn to create content that users desire above all else. Learn to create content people love!
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If you want more readers for your books … if you want more people talking about your books … if you want more people following your blog or social networks, then learn how to create content that users desire above all else. Learn how to create content people love!

read more: http://bookmarketingbestsellers.com/book-marketing-tip-21-kinds-of-content-that-users-love/

How Promo Stacking Helps Authors Hit Bestseller Lists

Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there is no one single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller lists by promo stacking — running multiple marketing campaigns within a short time frame to maximize the volume of sales within a bestseller list’s reporting period.

In this post, we’ll share how a number of authors have stacked promotions to hit a bestseller list, with links to articles where each author shares more details about their marketing campaigns.

Read more https://insights.bookbub.com/promo-stacking-helps-authors-hit-bestseller-lists/

How to Give Away an eBook From an Author Website

There are a hundred and one different sites on the web where authors can give away an ebook. They can use services like InstaFreebie, forums like MobileRead, or blogging platforms like BookLikes.

I was just working on a list post on the topic (stay tuned) when I was reminded of one option that almost never makes this type of list.

An author’s website.

An author’s website is both the most common place for an author to give away an ebook and the most overlooked. While the site won’t get as much attention as, say, a free ebook link shared in Facebook, offering free content on your site is still a good way to build your fan base and mailing list.

I have helped a lot of authors set up their site so they could give away an ebook, and setting this up is really not all that difficult once you know the steps involved. Here’s the what, the why, the where, and the how of giving ebooks away on an author website.

read more https://the-digital-reader.com/2017/12/02/give-away-ebook-author-website/