This is the third installment in my series on my blogging strategy. As I relay the things that I’ve learned and that seem to work for me over the past five years that I’ve been blogging, it’s important to note that I’m not an expert and that my blogging process is a continuing series of trial and error.
My first post on this topic talked about how I’ve evolved my usage of blogging statistics over time. If you want to check it out, you can find it HERE. My second post talked about how I select posts from other blogs to share. You can find it HERE.
In this post, I’m going to talk about my posting schedule which has evolved over the years to fit with my day job and writing schedules.
To start off this post, let’s take a look at my weekly schedule day by…
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Think big. No, bigger. OK, now supersize that. Now double it.
Get the idea? If not, think again. Sometimes you need to shoot for the moon. Even if you fall far short you most likely will have gotten further than many others and certainly further than your previous efforts.
Although most of your time should be spent on hitting your core market in predictable, risk-free, conventional ways, some of your time should be spent looking for a breakthrough, a knockout punch, a Super Bowl berth, a lottery win. Heaven. So what does such an ambitious approach look like?
It is simple to figure out eBook royalties because there are no “manufacturing” costs. But the formula for calculating your royalty for a paperback book printed by Amazon KDP Print is another matter. That’s because we have two mouths to feed:
- The printer, in this case Amazon KDP.
- The retailer—online and brick and mortar—adds their mark-up or selling commission.
The retailer’s commission is relatively easy to figure out because it hasn’t changed much over the years. It is typically 40% for the retailer and in fact that is Amazon’s share when you use KDP Print.
(As an aside, you give up an additional 20% when or if you make your book available for expanded distribution, which for KDP Print is handled by Ingram. Meaning, you receive 40% of your book’s retail selling price less the cost to manufacture it.)
That leaves manufacturing (printing) costs as the great unknown. In this post I’ll share the three ways to calculate KDP Print manufacturing costs.
I’ll also include an example of what happens if Amazon decides to sell your book for less than your suggested retail price.
Calculating KDP Print manufacturing costs
Promoting books and authors to the news media can be fun, stimulating, and rewarding especially when you give a platform to a voice that speaks out for those who represent good over evil, who help others, who send positive messages, and educate others on things they need to do or avoid. But what happens when you represent those who acted unethically, if not criminally? How do you talk yourself into marketing someone that you wouldn’t want to be friends with?
The New York Times really had a front-page story of its business section about Jordan Goodman, a best-selling author who was also a respected personal finance journalist for Money Magazine. He now owes the Securities Exchange Commission 2.7 million dollars. He used to be a client of the public relations firm that I work for.
While not admitting guilt, he is paying this huge sum of money and accepted a lifetime ban from the securities industry. He had made millions of dollars by steering investors to what turned out to a Ponzi scheme. He blurred the lines between being a journalist and author – and making money based on the advice that he was giving.
Engagement should always be the goal, no matter what strategies you’re using to market your book. And don’t start them until you’ve fully fleshed out what you aim to achieve. And no, “sales” isn’t allowed here, we’re authors, we all want to sell books – you’ll get much farther and see a lot more success if you pull “sales” off the goals table.
Real goals, goals that focus on reader engagement aren’t only more lucrative, they’re more rewarding psychologically, and they’ll push you to keep going.
So I’ve created a short list of ideas for improving how you market your book
An author blog doesn’t have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry.
And you’ll learn why having a successful author blog is easier than you think.
Here are some things you’ll learn in this book:
•How an author blog is different—and easier to maintain—than a business blog
•What authors should blog about at different stages of their careers
•Choosing the right blog topics for your genre and audience
•How one type of blog post can build your platform quickly
•Basic SEO tips that don’t make your eyes glaze over with tech jargon
•How to write headers that will grab the attention of Web surfers
•How to keep your audience by learning the tricks of content writing
•Essential blog and social media etiquette rules
•What happens to your blog when you die?
“Anne writes the essential blog for today’s writers.” Mystery author Carmen Amato.
“I love following the blog of Anne R. Allen…for up-to-date tips and helpful articles for writers on what’s current in the publishing world.” Author D. G. Kaye.
“BRILLIANT! One of the Top 10 Resources for Self-Publishing Authors.” author Mark Tilbury.
“Anne is one of the most successful author-bloggers out there.” Reedsy
“One of the Top 15 Blogs for Indie Authors to Follow…I adore Anne’s blog. Aside from being one smart lady, her mix of sass and education is priceless.” Social media strategist and manager Frances Caballo
“You know what a huge fan I am of Anne R. Allen’s blog…absolutely marvelous.” Romance author Collette Cameron
“I recommend following the publishing blogs of both Jane Friedman and Anne R. Allen…I’ve implemented many of their tips, which have helped boost my SEO.” New York Times bestseller Eileen Goudge in Publisher’s Weekly