00+The Creative Pennby joanna@TheCreativePenn.com (Joanna Penn) /

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How do you successfully write and market in multiple genres if you’re a multi-passionate creator? How do you manage a hybrid career across traditional and independent publishing? Wendy H. Jones talks about her varied writing career and her tips for book marketing.

In the intro, The HotSheet reports from Frankfurt Book Fair with positive news about Kobo audiobooks, why we need to embrace streaming and subscription, and the possibility that book contracts might include podcasts in the future. The new Amazon Author Central, author.amazon.com, is rolling out slowly. Google Play’s increase in royalties to 70%. NaNoWriMo. My thoughts on Tim Ferriss’s fantastic interview with Yuval Noah Harari, and I also mention Novacene by James Lovelock. Do you enjoy a senior, second chance, sweet romance? Check out A Summerfield Christmas Wedding from Penny Appleton (my Mum’s 5th book!)

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Is there a book launch in your future?

You’ll find a lot of good advice online about what you should do to prepare for your book launch. Several sources offer checklists and timelines.

These book launch prep to-do lists are generic, of course, because they can’t take individual author situations into account.

Most, for example, will tell you to email your list. Many authors haven’t built an author email marketing list that’s separate from their personal contacts directory, though.

Still, there are several book launch prep must-dos that make sense for most authors. Here are five of them.

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Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing? In this article, you’ll discover five ways to use visual content to tell stories that engage your audience. What Is Visual Storytelling? It’s common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal…

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When I was Reading Dale’s book, instead of my voice in my head, his voice was there, encouraging me that I could master keywords and giving me layman’s terms I could understand and conquer this journey I’ve been frustrated with for years.

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In the first twenty pages, I learned an amazing technique that really changed my books keywords and increased the sales on books I hadn’t gotten touched in a couple of months without any other marketing to them.

I truly know this book is so needed in this day and age when meta data will rule the next bestseller. Dale has made it understandable and given me a winning solution to reaching my target market and selling books

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Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online.

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Do you create written content? Wondering how to drive more traffic to your articles, eBooks, or white papers with less effort? In this article, you’ll discover a system for easily promoting each piece of content you produce. #1: Start With an Optimized Title You’ve written an article, eBook, or white paper 

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Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing podcast. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram.

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To achieve success with email marketing, there is one aspect you must nail. In fact, without this one aspect, your campaign is guaranteed to flop.

It’s your email subject line.

If your subject line doesn’t compel people to open your email, it doesn’t matter how good your copy or offer is. 

Therefore, it’s essential to invest time into learning how to write killer email subject lines.

What’s a smart subject line for sales emails?

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Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn 

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