How To Ebook

Home » marketing » Tips

Category Archives: Tips

The Simple Facebook Posting Strategy That Helped us 3x Our Reach & Engagement @buffer

In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

Getting your content seen on Facebook is no small task. Especially when you consider all the content shared to Facebook every 20 minutes:

  • 1 million links are shared
  • 4.86 million photos are uploaded
  • 763,888 status updates are sent out

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected:

Our Facebook reach and engagement began to increase even though we were posting less!

Here are some of the headline stats:

  • Reach has more than tripled from 44,000 to 150,000+ people per week on Facebook
  • Average daily engagements with our Facebook content has risen from ~500 to more than 1,000
  • More and more of our posts are reaching between 5,000-20,000 people (before we made the change, many of our posts were reaching less than 2,000 people)

I’m super excited to share the data behind this growth with you and take you behind the scenes of our latest Facebook posting strategy.

Let’s dive in!

read more  https://blog.bufferapp.com/facebook-posting-strategy?

The Help-Hub-Hero Approach to Video Content Strategy #h2e

Today’s digitally savvy new media consumers are voracious consumers of content.

But this voracity has evolved over the years to become more refined and discerning in appetite.

Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the proliferation of online video content seen consumers’ patience with crude brand messaging grow thin.

Trying to keep pace with this demand for content means marketers can easily fall into the trap of taking a scattergun approach to maintaining their YouTube presence, firing off random status updates or uploading videos in a bid to appear ‘always on’ and ‘always available.’

Sadly, bombarding prospects with shallow sales pitches rarely pays dividends, and the customers already following your brand expect value-adding content in return for their loyalty.

If you’re willing to go to the effort of creating it in the first place, it makes sense to take a more considered approach when the time comes to release it into the wild.

Activating your video marketing content requires just as much thought as it does creation, and a useful starting point for your planning is the Help Hub Hero model of content planning and market activation.

What is Help Hub Hero?

read more: http://www.jeffbullas.com/video-content-strategy/

#Marketing: TIME SAVING TIPS & TRICKS FOR #AUTHORS ON #SOCIALMEDIA #HowToEbookDotOrg

You ask for it and now it’s here. The video is loading and I have it all written down. Make sure you comment below if you have your own tips and tricks. I’d love to hear from you and don’t forget to share this with other authors and writers.

TIME SAVING TIPS AND TRICKS FOR AUTHORS ON SOCIAL MEDIA 

 wp-1462772174081.png

 

  • Focus more time on platforms that give the best engagement. 

 

Weekly checks on your stats can give you n idea of what is working to draw website traffic. Focus o. Items that you see have worked for you. Make sure you also check your search terms, how people looked you up, what sites they clicked on.

Also look at stats from you mailing list : sign ups, sales click thrus, and visits to the websites

You should spend more time a week cultivating. That ROI and riding the tails wind of any spontaneous traffic that came into your site.

 

  •  Use social media management tools 

 

When posting from your website/blog you should have automatic sharing tools, especially if you’re using WordPress, my favorite. When you publish you can instantly posting to Facebook, twitter GooglePlus, and even  Tumblr. Using this method is timesaving.

Also, use Hootsuite.

After publishing or scheduling to post, take the subject and link over to Hootsuite. Paste blog subject and status there to your social media connected and schedule out for later in the day, week, month and or year. This will save you time with promoting the post properly.

Other apps like buffer and Socialoomph assist with scheduling social media statuses to multiple platforms. as well.

 

  • Reuse old posts or repurpose older posts 

 

There is nothing wrong with Taking past posts and reposting them to your blog. There could be new ppl who are following you that haven’t seen you older content so giving them an opportunity to check out older post can solidify you to your newer followers as the expert you are.

You can also take past posts and repurpose them. Tweak them and add more content and them publish them again under a new title.

Remember you need a minimum of 52 post a year , once a week, to be considered active. Instead of coming up with 52 new ideas, repurposing and reposting posts, can be a great time saver for the busy writer.

 

  • Create systems or work habits to save time. 

 

When posting to your blog, have checklists and systems in place to cut down on thought processes. Adhere to the steps and /or checklist closely initially to help keep you on track. WRITE THEM DOWN AND POST THEM AROUND YOUR COMPUTER AREA, until they become 2nd nature.

Not having to think and doing things naturally help you make. Sure things get done and not having to waste time trying to go back and do things when you really don’t have time.

 

  • Batch tasks together and stick to the system. 

 

Doing task while you are in a general mode helps cut time on bumping from site to site or even from task to task and forgetting something. I’m very guilty of this, which is why I stick to batch systems

Batch 1 example

After While working on a blog post, check yr stats, update links and respond to comments, create social media images using canva.com.

Batch 2 example

Follow people on social media, respond to messages, retweet/share statuses

Batch 3 example

Save articles or links to read later, write down post ideas, delete expired promo statuses

Batch 4 example

Check book sales, set up next month promos. Write down promo ideas.

 

 

  • Outsource work – learn when  to let go and assign tasks 

 

Who can you outsource too: From new authors that ask to shadow you, older kids with idle hands and stare at their phone, unemployed friends who need gas money and virtual assistants

Guest blogging feature setups on blogs

Repeat general promotion and reminders on Hootsuite

Initial contacting bloggers and podcasters.

Research for upcoming events, library proposals and offline speaking engagements

Ready to watch the video?

Used correctly these tips can save time for all those busy authors that want more time to write.

Got tips? Add them below?

 

 

Thursday Tips: Blog Tour, Research Target Markets, Inspire someone… w/links #HowToEbook #writing #marketing [Video]

Practical advice for authors who are looking to market their books

Got a tip? KontactMe

Media: Have you ever done a blog tour? Check out the top 7 blog tour sites and see how they do for you? CLICK HERE

RESEARCH: How are Readers finding you? Look in your google analytic Find out how people are looking you up. If you have stats on your website, find out words or searches that led your readers to you and capitalize on using those words in your following month to draw those viewers again or getting new readers

Inspiration: Find a writers blog that’s just getting out there and see what it’s taking for them to understand the journey. Comment on their posts with tips of what you’ve learned.

Update 5/1/2016

see comments about book fairs (thank author, Rhonda McKnight) and check out the youtube video for this post

Love these tips? Buy this author a coffee… CLICK HEREcoffee-animated-gif-5

Like these tips? Click the thumbs up below and then share with others. Don’t be stingy!

Want more tips? Subscribe now to this author’s website. CLICK HERE.

5 E-Book Selling Tips for beginners | Don’t know where to start? Read here! #HowToEbook

By

E-book selling requires that you are knowledgeable about the common ways of internet marketing. Experience is very important here. If you have an idea as to how products move in the internet, then you will have an easier time generating sales for your e-book. If you are merely a content creator and not a marketer, it’s probably best that you seek the help of someone who has experience in the field. Make no mistake about it, e-book selling shouldn’t be that hard. But if you are inexperienced marketing-wise, things can get very complicated. To help you get started, below are a few tips on how you should sell your e-book online. Implement these tips and you will surely see a substantial increase in your sales.

1. Create an attractive and eye-catching cover for your e-book. The adage “don’t judge a book by its cover” doesn’t apply much in online marketing. The more eye-catching your e-book cover is, the more people will be interested in purchasing it. It really is as simple as that. The cover is the very first thing that your customers will see on your product. If it’s poorly made, people will easily assumes that it has poor content as well. That said, invest your efforts in creating a really attractive e-book cover.

2. Gather testimonials before you offer your book to the public. This is one of the most common tricks of e-book selling. Testimonials are proof that your e-book is indeed valuable and people will benefit from it. To get these testimonials, have your e-book reviewed by several individuals first before you offer it to the buying public. If possible, you should get these testimonials from webmasters or bloggers that belong to the same niche as your book. Show your potential customers that the testimonials are real and that you did not make them up.

3. Set up a blog and website for your book. In fact, you should set up the website long before you offer the e-book for sale. In essence, the blog and the website are marketing platforms. You use them to drum up interest towards your e-book. You can set up a blog which is separate from the main website or you can put them together in a single domain. It’s up to you. What really matters is that you should have a website which acts a resource site for people planning to purchase your e-book.

4. Offer a few chapters for free to give your readers an overview of what to expect from your book. This technique works very well. You simply allow people to download sample chapters from your e-book. If you are confident about the quality of your product, this should not be a problem at all. If people like what they read from the sample chapters, they’ll likely buy the whole book.

5. Promote your e-book in every conceivable online platform. Make use of social media sites, forums, and article directories to build hype for your e-book.

These e-book selling tips should get the ball rolling. If you apply them often enough, you can easily double or even triple your sales.

Are you looking for more information regarding e-book selling [http://ianstables.com/]? Visit [http://ianstables.com/] today!

Article Source: http://EzineArticles.com/expert/Pete_Morgan/604971

Article Source: http://EzineArticles.com/6879882

Self #Publishing Manual by Dan Poynter… The Bible for Self Publishers! #MustHave. Also @MarkCoker #Smashwords Resource

Just as promised from my last Periscope where we talked about paperback printing of a book, here is the Self Publishing Manual by Dan Poynter (RIP).

Click here: http://amzn.to/1SfSadn

Also someone mentioned they were having problems with their ebook formatting. I didn’t want to get off topic, but just check out the formatting guide from Mark Coker, Founder of Smashwords and the most awesome guy I know. (Not just because he gives me nice royalty checks every 3 months either) LOL

Smashwords Style Guide – How to Format Your Ebook (Smashwords Guides 1) Kindle Edition

Or
(if you download it ON SMASHWORDS as a epub on your Android the Google store will open it right in your GoogleBooks Secton after the download is complete. Really cool)

Subscribe to my youtube channel if you missed the broadcast live or didn’t catch the replay.

http://youtube.com/sylviahubbard1

If you want the Free Mini Self Publishing Guide that I used, here you go:

This book was originally done waaaaay back in the day and was recently updated.

 

Mini-Guide to Self Publishing

a guide to assist the writer in getting a touch of what it will take to publish their books…addtocart

Price: 0.00 USD

Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram via @marketingcharts

EdisonTriton-Social-Media-Use-Among-Youth-2014-2016-Mar2016EdisonTriton-Social-Media-Use-Among-Youth-2014-2016-Mar2016Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [pdf] from Edison Research and Triton Digital. While Facebook maintains the broadest awareness among respondents (93%), awareness of Snapchat has grown quickly from last year (71%, from 60%), and now takes the top spot in reach among respondents aged 12-24.

 

Read more  click here 

 

Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram http://marketingcharts.com/?p=66647 via @marketingcharts

Blogging 101 for Authors Replay available at @periscopetv

Click here for the next 24hours to catch the replay on periscope http://periscope.tv/sylviahubbard1

If you want to follow along download the powerpoint presentation by clicking below or go to:

http://e-junkie.com/hubbooks

You’ll get five pages of resources sheets with your download. Thank you for supporting this author’s literary endeavors.

 

Blogging 101 for Authors w/Resource Sheets

blogging101forauthorsLogo

 

A beginner’s guide for Authors to learn how to blog. Grab the video from our YouTube channel and then follow along with the powerpoint. Also includes 5 pages for resources sheets with links.

Price: 7.97 USD

Buy Now

Got questions now? After you’ve listened to the presentation or just something general, please add in the comments. If you were watching the presentation or were apart of the live feed, please leave your blog so we can check it out.

Sign up for updates and next week on Periscope: Indie Publishing 101

Rocking Instagram #Hashtags

If you aren’t using Instagram hashtags for your pictures you’re really just wasting time; especially if you’re trying to grow a following, generate leads and build a business.

Start with these:

5916bcf21c1b12b3fb145c6969cf42d8

What hashtags work for you?

Did you like these? Click the like button and/or share with others

Monthly Marketing Tips for Authors on #HowToEbookDotOrg

These appeared on my personal blog, but I know you all don’t follow so I wanted to get them over here, plus on Thursday’s periscope, we’ll be hitting on these with some extra bonuses so I hope you watch my periscope for more!

http://periscope.tv/sylviahubbard1

perischopeThursday

Monthly Marketing Tips for Authors

Practical advice for authors who are looking to market their books

Got a tip? KontactMe

MEDIA:Trying to make an impact on your book sales, try to grab an interview onBlogTalkRadio.com. Here’s an updated link of author interview show. Click here

EVENTS: Find a spring or summer book fair coming up and grab a vendor table then for the next couple of months let everyone know about it at least twice a week. Contact libraries, check out facebook or do a google search.

PROMOTION: Spring is coming up. Time to remind readers to get ready for their summer book list and to add your book to their TBR. Create Summer Coupons or discounts. Remember people are feeling deary from the winter blues and would love to be reminded of better days – warmer days. Let them know your book will give them that feeling no matter what the weather is outside. Go to canva.com find a great coupon gif and put your book on a beach. Get the links you need to get them reading. A post back to your site that’s quick with all the information to all the bookstores For examplehttp://sylviahubbard.com/tannersdevil

REVIEWS: Run a creative review campaign to get people to read the book. Offer a gift card entry to a giveaway with everyone who can enter their email and a link to where they posted their review.

Love these tips? Buy this author a coffee… CLICK HEREcoffee-animated-gif-5

Like these tips? Click the thumbs up below and then share with others. Don’t be stingy!

Subscribe to this site for updates!