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Monthly Archives: October 2017

Housing A New Book Publicity Campaign

I was fortunate enough to sell my house of nearly 14 years in just a few days. It happened so quickly that I had to move out before I even found a new home to buy.  I ended up renting a small place for three months but we finally bought and moved to another house. However, in the process of doing two moves, a lot of my stuff got boxed up and remained out of sight for up to four months. It’s taught me a valuable lesson that’s applicable to how you should execute your book publicity campaign.

How to Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product?

A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each one leading them closer to purchasing your product.

According to Lewis, people follow these four steps before they’re ready to buy.

  1. Awareness: you need people to become aware that your product or service exists.
  2. Interest: people need to be intrigued enough to read your ad or click to your website.
  3. Desire: inertia is the marketer’s greatest hurdle. You need to get people to express interest or curiosity in your product.
  4. Action: people need to decide to take the next step, whether calling your sales team or adding a product to their cart.

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5 Warning Signs That Your Product Launch Will Fail Miserably


The word itself sends shivers down every entrepreneur’s spine.

But the cold, hard fact is that failure is real.

Statistics tell us that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months.

And stories like this make us want to never, ever take the risk:

“I launched my eCourse in September 2016 and I didn’t sell a single spot. My husband was so mad at me for investing $1,500 in Facebook ads as a last-ditch effort to bring in interest. I couldn’t motivate myself to work on my business for nearly a month after that. The worst part is that I’ve lost confidence in myself. It’s as if this is a sign that I should just throw everything into the trash and go back to an office job.”

Sure, heaps of motivational quotes and inspirational memes will tell you that risks are worth taking and that it’s better to try and fail than never to try at all… but the reality is that not all of us can afford to fail.

Failing is expensive!

That is why it’s vital to spot the warning signs that you may be about to fail before you actually do. There are actually some glaringly obvious warning signs if you’re looking to launch an online program like an eCourse or a webinar that it may not attract big numbers.

It may sound like a grim topic to talk about, but it’s an important one. Here are 5 Warning Signs That Your Product Launch Will Fail Miserably and how you can turn them around.

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7 Popular Blogs About Writing That Want Your Guest Posts

7 Popular Blogs About Writing That Want Your Guest Posts


It can be hard to be a writer these days.

Sure, the web has democratized attention — but when everyone has a chance to make their voice heard — everybody tries and it can be tough to get anyone to notice.

But what if I told you that there were dozens and dozens of websites that are read by thousands and thousands of people looking for authors like you to write for them?

Would writing for an audience of tens of thousands make a difference to the sales of your book, perhaps?

Maybe it would help you get enough attention on your blog that you catch the eye of an agent or publisher?

Or maybe it will just help you share your story with more people?

Whatever your reasons are, the fact is you probably want and need to get your words and ideas in front of people who are really interested in what you’re doing.

Well, there’s a way to do all of that and more, without taking all of your time or any of your money.

It’s called guest posting, and it’s something that serious bloggers have been doing for years…

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How Authors Generate Article Ideas That Promote Their Books & Brands

How do authors come up with ideas for articles they can write for magazines, newspapers, blogs, trade publications, or leading websites?

Obviously, authors write articles with a purpose or goal in mind, namely, to:

• Help brand themselves.
• Build up their media portfolio.
• Get a certain message out there that helps others.
• Sell products, books, services.
• Increase web traffic.
Influence public opinion.
• Stroke their ego.

Based on any or all of the above reasons authors are highly motivated to get articles placed with publications, social media outlets, and digital sources.  They will suggest topic ideas that they believe they can write about and that will appear to be interesting enough for some media outlet to accept it and useful enough so that when it’s published it’ll help serve the goals of the writer.

Article ideas can reflect a writer’s knowledge, experiences, research or fantasies, including something:

How Contributing Content Can Boost Your Book Marketing

Solidifying your position as a thought leader should be a top goal for your book marketing plan.  This is especially if you’re an indie author writing about business, success, health and wellness, or self-help.

Contributing content via guest blogging or guest posts is about building your business, expanding your audience, and ultimately, driving more traffic to your products, services, events, of course your book. Identify what your short and long term goals are for your business or brand.

But where do you start?

Amazon Customer Discussion Forums are shutting down

Amazon is closing down their Customer Discussion Forum this Friday. The forums have been going strong for almost a decade and have been a gathering place for people to talk about  their Kindle e-readers, seek ebook recommendations and get tech support from within the community. It also served as a platform for Amazon engineers to post notifications on critical firmware updates.

Amazon is not the first company to shut down their user generated forums, last week Barnes and Noble shut down their own Nook forums. Amazon claims they want their users to gravitate towards GoodReads to talk about books.

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Four Reasons I’ve Stopped Using Facebook and Why Other Authors Should Consider It

Deanna Cabinian

Facebook blog post

I’ve been experimenting with Facebook for over a year since my debut YA novel, One Night, was released. I’ve always known that being on Facebook wouldn’t necessarily help me sell books, but I thought that at minimum I could connect with potential readers who might maybe buy my second or third book (or at minimum “like” my posts). I’ve discovered, though, that Facebook is basically a waste of my time as an author. I haven’t posted anything on Facebook for more than two months which is an eon in social media time.

Four reasons I’ve stopped using Facebook:

  1. No one sees my posts. My following is pretty small, but when I look at the actual reach of posts the number of users who see them is minimal, like 25 people (and usually those are my immediate or extended family members). I know you can extend your reach if you…

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How To Target Your Book Publicity To Reach Your Readers

How often does an author believe his or her book is for everyone?  Many authors mistakenly assume or falsely hope that their book could conceivably be read by anyone. The truth is your book has a certain readership profile and the sooner you conclude or define who that is, you must channel all of your publicity, marketing, and advertising efforts to locate and connect with them.
Think of the extremes first – who definitely would find your book appealing and who wouldn’t.  It’s an easy exercise.  For those you believe would have an interest in your book, make note of them.  Then think of their opposites who would shun, dismiss, or criticize a book like yours.  For instance, if your book deals with erotica, don’t start contacting religious conservatives.  If your book is about vegan recipes, no need to reach those who like meat or enjoy fishing.  If your book is about how to date again after a divorce, no reason to approach people who have never been married.  If your book is about a gay lifestyle, you may have little reason to approach heterosexuals.  Of course there are exceptions to these rules, but suffice to say that you can carve the world up into two piles – your core readers and those who would never touch your book.

5 book marketing tasks in 5 minutes

I don’t have enough time.

Do you feel the same way?

Do you struggle to keep up with all of your work, family, and home responsibilities and find time to write and market your books?

I’ve been thinking about this a lot lately (while showering, walking, or driving — it’s always a two-fer). I’m wondering if there might be some system I could create for myself that might help me better manage the short periods of time — 10 minutes here, 5 minutes there — before I have to jump on the phone, leave for a meeting, and so on.

Quick and easy book marketing tasks

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