Four Reasons I’ve Stopped Using Facebook and Why Other Authors Should Consider It
I’ve been experimenting with Facebook for over a year since my debut YA novel, One Night, was released. I’ve always known that being on Facebook wouldn’t necessarily help me sell books, but I thought that at minimum I could connect with potential readers who might maybe buy my second or third book (or at minimum “like” my posts). I’ve discovered, though, that Facebook is basically a waste of my time as an author. I haven’t posted anything on Facebook for more than two months which is an eon in social media time.
Four reasons I’ve stopped using Facebook:
- No one sees my posts. My following is pretty small, but when I look at the actual reach of posts the number of users who see them is minimal, like 25 people (and usually those are my immediate or extended family members). I know you can extend your reach if you…
View original post 237 more words
How To Target Your Book Publicity To Reach Your Readers
How often does an author believe his or her book is for everyone? Many authors mistakenly assume or falsely hope that their book could conceivably be read by anyone. The truth is your book has a certain readership profile and the sooner you conclude or define who that is, you must channel all of your publicity, marketing, and advertising efforts to locate and connect with them.
Think of the extremes first – who definitely would find your book appealing and who wouldn’t. It’s an easy exercise. For those you believe would have an interest in your book, make note of them. Then think of their opposites who would shun, dismiss, or criticize a book like yours. For instance, if your book deals with erotica, don’t start contacting religious conservatives. If your book is about vegan recipes, no need to reach those who like meat or enjoy fishing. If your book is about how to date again after a divorce, no reason to approach people who have never been married. If your book is about a gay lifestyle, you may have little reason to approach heterosexuals. Of course there are exceptions to these rules, but suffice to say that you can carve the world up into two piles – your core readers and those who would never touch your book.