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Monthly Archives: July 2020


video marketing for authors

In this comprehensive guide, you will learn everything you need to know about video for authors—how to use it to market your books, create an author brand, and grow your platform.

Along with audio, video is currently the fastest-growing medium. YouTube is the world’s second largest search engine, and 55% of people view online videos every day.

By 2022, online videos will make up over 82% of all consumer internet traffic—15 times higher than it was in 2017.

What do all those numbers mean? If you’re not active on video, you lose traffic, potential readers, and visibility in this online world that relies more and more on the power of “motion pictures”.

There are more perks to using video as an author than raw statistics can reveal. It’s easy, fun, and it’s an amazing form of storytelling. And isn’t this who you are at heart? A storyteller?

The best news is: you don’t need to become a Hollywood director to tell stories on film.

That’s why I was compelled to write this guide—I love video, and authors either shy away from it or produce videos that need work. In truth, it’s easy to create high-quality video content today. You don’t have to be afraid of the technology or the process. You can master it with several easy hacks.

This guide is for every author who wants to step up their video marketing game.

In this article, you will learn:

  • The misconceptions about video content that are holding you back
  • 5 different techniques for approaching video content production
  • A step-by-step production list for your videos
  • How to use post-production to create the best video possible to grow your author brand

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Online Marketing Doesn’t Have to Mean Lying, Cheating, or Gaming the System.

 by Anne R. Allen

A lot of authors get that deer-in-the-headlights look when I mention marketing books online.

But it’s pretty much the only way to promote books during this “stay at home” pandemic.

So we gotta do it. I understand your reluctance. Social media is full of trolls, scammers, and vast herds of bellicose morons.

And there’s also a lot of unethical and downright criminal behavior that gets labeled as “online marketing”.

Some online marketing “gurus” teach (expensive) lessons in manipulation, lying, cheating, and general flimflammery. I had one contact me just this week. He’d put a Google Alert on “guest blogging” and this blog came up, with my piece complaining about unethical behavior in requesting guest blogposts.

He’s such a lazy idiot that he hadn’t bothered to read the passage of the blog he cut and pasted into the email. But because I used the magic keyword phrase, he expected me to link to his website that teaches people to send unethical guest blogpost requests to bloggers like me.

Um, sure, right, dude. I’ll send my readers to Moron McSleazy University, so they can learn to use Google alerts to harass me.

Here’s the thing: trying to sell your books or services by gaming the system, abusing bloggers, and lying is a very bad idea.  Even if you’ve paid a lot of money to learn how. What you want to do is establish a brand that people trust, like Stephen King, Doris Kearns Goodwin or Lemony Snicket—not Scams “R” Us. How do you do that? As Ruth told us last week, you reach success with patience and persistence, not tricks and gimmicks.

Here are some of the unethical things I see all the time. I hope normal people aren’t starting to think this is okay behavior:

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Are You Offering a Compelling Reason to Buy?

Why should I buy your book?

Have you ever been asked this question? I have, numerous times.

Why Should I Buy Your Book?

As humans, we need a reason to part with our money. We want what we spend our money on to benefit us in some way.

Are you giving your potential readers a compelling reason to purchase and read your book?

A compelling reason explains the benefit that your target audience will get by reading your book. Without a compelling reason, a buyer is left not knowing how your book can solve their problem. Each person who is unclear as to what your book will do for them is a missed opportunity for you.

If you want to sell more books, you need to be crystal clear about what a reader will get from reading your book.

To craft a compelling reason for someone to buy your book answer these questions:

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Author website must-haves

author website 2Interestingly enough, I “met” today’s guest blogger, Pauline Wiles, when she commented on one of the blog posts here. In her comment, Pauline included a link to an article on her own site that I found helpful, so I asked her to share some of her wisdom in a guest post for us. Pauline creates simple, stylish websites for writers and authors. Learn more and get your free website starter kit on her site at .

Author website must-haves

By Pauline Wiles

As a writer, you might presume that creating your website should be easy.

In fact, finding the perfect words for your online home can often be challenging. Moreover, design decisions and technology choices can be downright overwhelming.

It doesn’t have to be hard, though, especially if you start slowly. It’s all about knowing what you can and can’t live without in an author website.

author website

7 key elements

Here are seven author website essentials. 

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How to Connect with Readers Virtually


Live author events and book signings are important components of book launches. These tend to take place in indie bookstores and libraries, among other venues, all of which are closed now due to the COVID-19 (coronavirus) pandemic. The closure of brick-and-mortar bookstores and libraries compounds the issue by temporarily closing a source of sales.

What’s an author to do? It’s time to connect with readers virtually.

As anyone active on social media has discovered in recent weeks, people are uniting across time zones through social media and video conferencing. The increased comfort level the general public is building with these online channels means that we’re presented with a number of opportunities even as we deal with unprecedented challenges. What this means for authors is a more reliable method of reaching their readers that can be used even after things go back to normal.

Ideas for Authors to Connect with Readers Virtually

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Are You Still Selling Books Only Via Amazon?


Amazon’s new priorities: books don’t belong to daily necessities. Therefore, suppliers of products that are a lower priority should expect both: reduced purchase orders and extended delivery windows for existing purchase orders.

Amazon once started with books. According to Amazon, books are neither everyday commodities nor are they in particularly high demand. During the Corona crisis, the shipper doesn’t even carry some bestsellers in stock anymore.

Successful titles whose sale could strengthen the balance sheet of a publishing house – which are important for the so-called mixed calculation.  The profit made with bestsellers finances less promising book projects – is now lying around in piles, even though there are buyers and readers. And the situation is even more difficult for self-publishing authors.

And, of course, not only the publishers but also the authors are losing a lot of money.  They are usually paid according to the number of copies sold.  Every single author suffers from this, every single writer, who also has to forego the income from their canceled reading trips this spring.

If the slogan of these weeks “stay at home” brings something good with it besides protecting health, it is the extra reading time it gives readers.  But how does a reader get a newly published novel in these times?

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Turn your book marketing around with these 4 tips

A new member of our Facebook Build Book Buzz book marketing group recently impressed me with her decision to ask the group for a specific kind of help.

This author was getting clicks on her Amazon ads, but those clicks to her book’s detail page weren’t converting to purchases. She thought her book description might be the problem, so she asked if anyone would be willing to review it.

There’s a lot I like about this, but what I like the most is that she was open to suggestions. That’s the sort of thinking that will turn her book marketing around.

Here are four other things you can do today to get – and stay on – the right path with your book marketing.

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How to Improve Instagram Post Engagement: 4 Tips

Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watc

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How to Use Instagram as a Sales Funnel Without Ads

Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram.

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Creating Income from Short Fiction with Mark Leslie Lefebvre

On the ALLi Twitter chat (#indieAuthorChat) we asked questions to Mark Leslie Lefebvre about creating an income from short fiction.

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