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Monthly Archives: April 2019

How to Sell eBooks at Cons and Book Festivals

Initially published in April 2019, this is a periodically updated reference post on how authors can sell ebooks at in-person events.

As someone who prefers ebooks over print, I frequently find myself with no way to buy an author’s ebooks when I am at book festivals. Sure, almost everyone sells ebooks through the Kindle Store, but I’d really like to support authors more by buying from them. (Plus, part of the fun of a con or book festival is buying directly from the author.)

In the interest of promoting direct ebook sales, I have started this resource post to pull together useful info that authors can use to sell ebooks at their next con. I will be adding to this post over time, and I would deeply value pointers to additional resources.

First, let’s define the problem.

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How To Build An Author Platform


How To Build An Author Platform Marketing Publishing

What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.

The topic can be confusing as everyone seems to be mean something different by the term. And then this problem is compounded by a lot of terrible advice proliferating, quite frankly. Number-chasing nonsense which doesn’t serve anyone.

Even the term “platform” seems to be quite nebulous and elastic — fertile ground for snake-oil salesmen. Let’s nail that down first:

Author Platform – A Definition

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How to Create and Use Screen Recording Videos in Your Content Marketing

If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video.

An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You don’t even need to record yourself. All you need to do is record your screen and your voice.

So, here’s a helpful step by step guide on how to create and use screen recording videos in your content marketing…

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How Authors Can Build a Thriving Audience on Instagram @mixtusmedia

80 Mixtus Media – Blog by Jenn Hanson-dePaula

Instagram is my favorite way to connect with people. It’s the best way to introduce yourself to new people all over the world and introduce them to your books and writing.

But does Instagram give you more problems than results? Well, keep reading because I’m going to share some of my best strategies and tips to help you grow your Instagram following with the right people, get you more engagement, and see bigger results.

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How to Turn Social Media Followers Into Book Buyers @mixtusmedia

You’ve probably heard me say that social media isn’t the final destination with your book marketing. It’s actually just the beginning.

Social media serves as a connection tool – it’s like an online cocktail party. And what do you do at a cocktail party? You mix, mingle, and chat. You meet new people, you make that initial connection to see if you want to get to know them more.

You don’t go to a cocktail party with the intention to sell – you go there to connect. Selling comes later.

But how do you do that? How do you take these connections you’ve made on social media and turn them into book buyers?

Let’s break it down…

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Medium is turning into a digital publisher with their first ebook

Medium can be considered a longform blogging platform and they have had many missteps over the years in a bid to be profitable. The platform is taking the odd step of turning into a digital publisher and will be releasing a new ebook next week called The Big Disruption, by former Google VP of communications Jessica Powell. The ebook will be available on all major platforms and retail for $5.99.

Powell describes herself as both a technophobe and a technophile: With “The Big Disruption,” she hopes to satirize tech from the perspective of an informed insider who still loves the industry, despite its flaws and blind spots.

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How to Become an Author: The Ultimate Guide

There’s a very short answer to the question of how to become an author. Simply publish a book. With advances in self-publishing, you could technically write and publish a book this afternoon and call yourself an author. So instead, we’re going to ask a better question: how do you become a self-sustaining author.

In this post, we’ll share with you the approaches that countless writers have taken to become a full-time author. Regardless of the type of book you want to write, you’ll find an approach here that will help you set the wheels of your publishing career in motion.

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Selling Yourself, Selling Your Book

Whatever success you have as an author/consultant/speaker will come down to your ability to sell yourself first. The most critical element in your sales efforts will be to convince others to want to do business with you. Sure they need to want what you offer, have an ability to pay for it, and believe you are the expert, but they will buy from whom they know, like, trust, or believe in. So how will you sell yourself?

How Authors Can Market To Libraries Successfully

Many authors are told what to do, but not always shown exactly how to do something when it comes to marketing a book.  So, let’s explore, a little deeper than usual, one aspect of book promotions.  Sit back and listen – then be prepared to execute, step-by-step, as prescribed here:
Today we’re going to look at how you take a guerrilla approach to marketing and promotions.  The key is to think strategically, optimistically, and opportunistically.  Don’t just survey the landscape and comfort yourself with the resolution that there’s not much that you can do.  Don’t approach things as if you await a reason or excuse for a “no.”  Instead, shun out the defeatist mindset and simply approach things with a confident attitude.

A no is a delayed yes.  Keep asking until you hear a yes.

Okay, let’s put this into practical terms.  Let’s say that today you plan to take ownership of the library circuit.  You can speak at libraries, sell books at events, sell books to libraries, and use them to promote your book. At any library that you approach, you should have a list of objectives.

How To Use Your Book Cover To Sell More Books

graphic designer AD Starrling discusses how to make the most of the cover design you’ve worked so hard to get right.

sell with book coverCover attracts, copy sells.

I can’t recall where exactly I first read this eye-opening line but I now live by this motto as both a writer and a designer.

When it comes to selling books, there is no doubt that an eye-catching cover that fits your main genre and targets your ideal reader is an important element to get right.

There are dozens of articles out there by some very big names in our industry about how changing covers changed their sales figures and in some cases, their entire careers.

Our very own Joanna Penn has written a couple of features here and here, and there is this sobering example by H.M. Ward which I always quote as an example of very effective redesign and rebranding.

I also strongly recommend checking out this podcast interview with Stuart Bache on book covers.

So, now that you’ve got a great book cover, what can you do with it besides putting it out there in the world when you launch your book? It turns out you can do a lot, especially to market it. So let’s break this down into three phases:

  1. Prelaunch
  2. Launch
  3. Branding

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