Whether you’re a writer of nonfiction — blogs, articles, technical and nonfiction writing — or an author of books and fiction, you know how important it is to be active and engaged on social media. It might seem like a headache or a chore to keep up with so much when you’d rather be spending your time working on your writing, but there are some easy ways to make your social media efforts both efficient and even fun. Here are some tips for a successful social media strategy.
If you’re an independently published author and bookstore placement is a goal for you, the good news is that you have options. Barnes and Noble can be indie author-friendly, but first you need to make sure your book is ready for prime time.
How to ensure your book gets bookstore placement consideration:
Professional book production is absolutely essential. One of the biggest mistakes new authors make it to skimp on editing. Your book should be well-edited, preferably by multiple professional editors. A few typos are forgivable; a dozen or more will remove your book from professional consideration, and likely be reflected in reader reviews as well.
Building your author email list is one of the fundamentals of book marketing, but how can you grow it more effectively to sell more books? Tammi Labrecque explains in today’s interview.
I’ve been listening to a fantastic audiobook this week, very useful if you want to get into audiobook narration. Check out Storyteller: How to be an Audiobook Narrator with Lorelei King and Ali Muirden
Writers and creatives know we need to be present on social media – and it’s no surprise that many of us are introverts.
So, how do we reconcile being introverted and being active on social media? In today’s article, Ella Barnard gives us some tips.
First, keep in mind that while extroverts like attention, introverts can be amazing at engaging with people on social media, especially when they have the right mindset and tools. Introverts are great listeners, they think before they speak, they are great observers, and they are compassionate leaders.
As an introvert on social media, you can bring all those qualities to your interactions with people. You will stay on the right topic which is the books and readers. You can be genuine, thoughtful, curious, and caring. You just need to know how to express it.
Why is it so important to be engaged with people on social media? Because it’s a key part of building your indie author platform. You don’t have a huge marketing team putting your book all over the internet.
But that’s okay because there are benefits to having direct access to your potential readers on social media. It’s where your readers:
Want to get more mileage out of your book promotion activity? Prefer long-tails and prolonged sales to short sharp spikes? Let Amy Maroney share the top tips she’s gleaned from seasoned self-publishing authors.\
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”~Stephen Hawking
Standards. Every industry is governed by standards. These are a set of criteria within an industry that defines the standard functioning and carrying out of operations.
The publishing industry has standards. Anyone involved in publishing and selling books should be aware of these standards.
Sadly, many independent authors don’t take the time to educate themselves on publishing industry standards. This lack of knowledge often becomes apparent when these authors interact with others in the industry. Then, these authors’ ignorance reflects poorly on themselves and their books.
What would you think if a business sells their products only through one retailer? Economic suicide! Isn’t it? Why sell books only to one company? And it is not even selling, it is a kind of consignment… as they don’t pay you upfront, only when your book is sold, will you get money!
Authors would be wise to sell their books not only through Amazon but as well on Barnes & Noble, Apple and especially Kobo and other online book retailer websites, to have their “eggs in more than one basket”. Either directly or with the help of one or more international distributors – who also can distribute it to libraries and the independent bookstores.
If you go the indie route and choose for example the POD services and worldwide distribution through Draft2Digital, IngramSpark, eBookPartnership, or Lightning Source (provided you have at least ten books to be considered a small publisher by LightningSource) your book is printed on demand and will never get discarded (good: no-return-policy in POD worldwide distribution). See these articles “How to Distribute Your Book Worldwide” and “How to Sell Translated German-Language Books Overseas”.
A while back, I came across an article about starting a subscription box service. I’d never thought of that as an option before, but the idea is interesting.
One of the examples is Brave Roots Box, which sends religious items to kids and teens each month (the owner was cited in the article I read). Apparently, the subscription box business model is prevalent enough that there’s a service entrepreneurs can use, called CrateJoy. CrateJoy bills itself as the “All-in-One Ecommerce Platform for Subscription Box Businesses.”
I haven’t personally used the service, but you can use them to make sales and collect payments, customize your store’s webpage, and integrate with shipping and other services.