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Monthly Archives: June 2020

Post-Pandemic Publishing for Indie Authors @markcoker #smashwords

The COVID-19 pandemic will have far-reaching consequences for the business of publishing.
In this post, I’ll brush off my imaginary crystal ball – usually reserved for my annual end-of-year predictions – and speculate on the impact COVID-19 will have on the post-pandemic publishing prospects for indie authors in the months and years ahead.
As of this writing (June 17, 2020), the immediate health and economic devastation wrought by COVID-19 has been nothing short of cataclysmic.
As we’ll learn, indie authors are well-positioned for the unfortunate circumstances we all face.
Let’s review where the globe is at now, and then I’ll jump into predictions and advice on how indie authors can overcome the challenges ahead.

You can now install Google Apps on Amazon Fire Tablets

Amazon Fire tablets have a very low price point and every year, new devices are issued. The Fire HD 7 and Fire HD 8 are very popular and all have been refreshed. There is a new way you can install Google Play and many of the best Google apps on your Fire HD, without having to go through complicated procedures.

The new software is called Amazon Fire Toolbox, the app is compatible with a myriad of Fire tablet variants, starting from the latest iteration of the Fire HD 8 to every other variant since 2014’s Fire HD 6.

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How to Publish a Short Story: 6 Steps to Perfect Your Submission

Publishing short stories is a great way to brush up on your writing and storytelling techniques, gain readership, and earn money and eventually credibility as a published author. If you want to reap these benefits, hop along — today, we’ll show how to publish a short story.

6 simple steps to flawlessly submit your short story 

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How to Pitch Your Book to Big Media Outlets

Reading Time: 4 minutesI often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing against them or their book at all, it’s a matter of knowing what the media is looking for and what they ultimately want.

When authors first contact us and I reach out to learn more about them and their book, this is something I see a lot. One example that really stands out is when someone writes a book wanting to give people advice, on anything, and they don’t have a professional background in that topic.

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6 Tips for Marketing Self-Published Books on Amazon with Author Central

Reading Time: 4 minutesMarketing self-published books on Amazon is an ongoing strategy, it never ends! But with a bit of planning and strategic organization you can convert more shoppers to buyers with minimal effort.

Here are 6 simple ways to up your game on Amazon by drawing in more readers that are specifically interested in your genre or topic!

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Authors Aren’t Silenced Even When Public Speaking Remains Off Limits

What do you do if you are the type of person who does well when in a group or seeing people in person, where your style of delivery, your touching, and your personality serve you well? In the age of corona, it means you adjust or perish. For authors, how well they handle our changed times could be the defining moment in their careers.
To market a book successfully, one must master at least some of these areas:
·         Social Media
·         Traditional Media
·         Digital Marketing
·         Advertising
·         Public Speaking
·         Networking
·         Direct Marketing/Bulk Sales
·         Affiliate Sales
Certainly, if you don’t like to do something, or you are not good at it, or you don’t have the time/funds to do it, you simply will not do it. But that just means you need to excel in other areas. If you fail across the board, your book dies. Pretty simple math there, right?
So, what do authors do who normally attend physical events to speak, hawk books, and shake hands with crowds?
Well, you can do the following:

How to Market a Book with a Virtual Event

When it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home.

If you’re like most authors, you’ve probably had events get canceled or postponed. This can be troublesome for people who are attempting to market their book. Everything from author signings to writer’s conferences has been pushed off till the Fall or, in some cases, have been pulled altogether. So what’s an eager author to do?

Tips for Hosting a Virtual Author Event

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How to Promote a Self Published Book with Amazon Pre-Order

Reading Time: 5 minutesOne underutilized way to promote a self published book is by utilizing Amazon’s pre-order. Amazon allows pre-orders for KDP authors (Kindle Direct Publishing), which essentially levels the playing field even more between traditionally published authors and those who have self-published through KDP. I’ll walk you through the ways to get your book into pre-order, but more importantly – let’s examine how this will benefit you.

Amazon’s KDP/Pre-order information page says that pre-order is great to start building buzz and, true, it is, but it takes a lot of work. This is something that is best researched in depth before beginning the process. It’s important to understand your role as the author. But if you feel overwhelmed by the process, feel free to contact me. There’s a lot I can do to help you make the most of this function.

What are the benefits of the pre-order?

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How to Create Products and Sell Them on Your Blog

The post How to Create Products and Sell Them on Your Blog appeared first on ProBlogger.

This post is based on episode 67 of the ProBlogger podcast.

This week I want to talk about creating a product for your blog.

Last month I talked about my various profit streams, and how nearly a third of my profits come from product sales. And that’s obviously one good reason to create and sell products – it’s a great way to monetize your blog.

But there’s another reason you should do it that goes beyond money. But before I get into that I want to tell you a little story.

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How I Promote My Audiobooks to Skyrocket Sales

Anyone “tuned in” to publishing will tell you the audiobook market is growing by a whole heckofalot. A survey in July 2019 by the Audio Publishers Associationdemonstrated how audiobooks are continuing to lead the book/publishing market in growth, with $940 million in sales during 2018, and unit sales increasing 27.3% over 2017. In summary: The audiobook business is booming. (At this point I should warn you, all puns are intended.)

As an independent author writing for a niche market, finding and reaching new readers is one of my main goals. It also happens to be my highest hurdle. My marketing approach has always been to cast as wide a net as possible. Ignoring audiobook listeners and not investing in audiobooks is like leaving a gaping hole in your net. There may be plenty of fish in the sea, but — in my experience — no population of readers is as consistently engaged, invested, and passionate as audiobook listeners.

I produced and published my first audiobook in 2014, more than one year after the ebook and POD (print on demand) version of that book were published. Since 2014, I’ve sold over 150,000 audiobooks across all my titles (not including downloads from Audible credits, Audible Escape, or library borrows).

In 2014, audiobooks accounted for 2% of my gross yearly income and the percentage has increased every year, with 2019 being the largest in terms of growth (30% growth year over year, presently 20% of my gross income). 2019 was also the year I decided to distribute all my titles wide through Findaway Voices, which definitely contributed to the increase in readership and royalty figures.

I hope this article will give you a road map for how to best market your audiobooks, not just during release week, but also over the lifetime of your title.

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