Many authors are told what to do, but not always shown exactly how to do something when it comes to marketing a book. So, let’s explore, a little deeper than usual, one aspect of book promotions. Sit back and listen – then be prepared to execute, step-by-step, as prescribed here:
Today we’re going to look at how you take a guerrilla approach to marketing and promotions. The key is to think strategically, optimistically, and opportunistically. Don’t just survey the landscape and comfort yourself with the resolution that there’s not much that you can do. Don’t approach things as if you await a reason or excuse for a “no.” Instead, shun out the defeatist mindset and simply approach things with a confident attitude.
A no is a delayed yes. Keep asking until you hear a yes.
Okay, let’s put this into practical terms. Let’s say that today you plan to take ownership of the library circuit. You can speak at libraries, sell books at events, sell books to libraries, and use them to promote your book. At any library that you approach, you should have a list of objectives.