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Monthly Archives: January 2020

10 free book promotion ideas

One of the most common questions authors ask is: “How can I promote my book without spending money?

There’s a lot you can do that’s free and effective; I’m listing 10 ideas below. Before acting on them, though, ask yourself these questions:

  • Is my book as good as it can be? Does it look and read like anything I’d find in a bookstore or library?
  • Is my book’s cover appealing and appropriate for the genre?
  • Is my book professionally edited?
  • Do I know who will love my book? And do I know as much as possible about those people so I know where I’ll find them both online and offline?

All of this is important because readers are interested in good books. Not so-so books. Not books you rushed through to meet an arbitrary deadline.

And, you need to be marketing to people who read the kinds of books you write. Otherwise, you’re wasting your time.

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Have you ever wondered why some authors seem to have such a dedicated fanbase? And more so, how you can establish one yourself?

Converting your casual readers into diehard fans is crucial to the longevity of your writing career. And luckily, it’s not too difficult to help your audience make the transition. It just takes a bit of know-how and creativity.

Let’s explore three unique ways that you can transform casual readers into raving fans.

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5 Book Publishing Trends You Need to Know for 2020

How to Create a YouTube Sales Funnel

In this article, you’ll discover different types of videos to create for a YouTube sales funnel.
How to Create a YouTube Sales Funnel by Amir Shahzeidi on Social Media Examiner.

How to Use Video in a YouTube Sales Funnel

Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s no better framework than the content marketing funnel.

By understanding the stages of the content marketing funnel, you’ll clearly see how powerful it is and how your videos will appeal to buyers at each stage. Let’s take a look at what the funnel includes along with types of YouTube videos you can produce at each stage.

Create Awareness at the Top of the Funnel

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How to Improve Your YouTube Video Views

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?

In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.

How to Improve Your YouTube Video Views by Ed Lawrence on Social Media Examiner.

Why YouTube Click-Through Rate Is Important

Five hundred hours of video are uploaded to YouTube every minute, which means the platform needs to be very selective about what content they promote. If you want to grow your YouTube channel and improve visibility, CTR is one of the top metrics to focus on. It’s the number of people who click on your video when they see it appear on YouTube. To illustrate, if your video gets 1,000 impressions and 100 people click on it, you have a CTR of 10%.

If your CTR is very low, YouTube will stop suggesting your video to people. If it’s high, the platform will give it more reach. Here’s how CTR is reported on in YouTube Analytics.

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