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Video Will Be Huge in 2017…Get Ready!

Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69% of consumer internet traffic.

Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis.

Video, because people watch so much of it, is useful in book marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.

video marketing on YouTube for authors by Frances Caballo for BookWorks.com

 

– See more at: https://www.bookworks.com/2016/12/video-will-be-huge-in2017-get-ready/
https://www.bookworks.com/2016/12/video-will-be-huge-in2017-get-ready/

#Repost: How to Boost a Post on Facebook via @IndiesUnlimited #howtoebook

New post on Indies Unlimited

How to Boost a Post on Facebook

by Melinda Clayton

Facebook LogoFacebook offers several ways to advertise services and products. In 2013, guest Nickie Storey-Bailey told us how to use Facebook ads to garner more “likes” for our author pages. In this tutorial, I’ll show you how to boost individual posts to get them in front of more people.

I don’t have an author page, but I do have a page for my small publishing company. Each time we publish a new book, I post about it on Facebook and wait for approximately three people to see the post, two of whom are the author and me. Thanks to Facebook’s always-changing algorithms, it’s nearly impossible to get eyes on our pages and page-posts these days without paying for it. Thankfully, it doesn’t have to cost a fortune.

Post your status update first, and then click on the “Boost” button (red arrow below). Read more of this post

Melinda Clayton | November 30, 2016 at 6:30 am | URL: http://wp.me/p1WnN1-icd

How to market your books & attract new readers with a blog #repost

From Matt Banner.

As writers, all we want to do is practice our craft in peace, but there’s more to being an author than simply pumping out new books left and right. We need to engage with our readers and produce content for them to read between major releases. A blog is the perfect place to do just that.

Today I’ll show you how to start a website you can use for your promotion and for engaging your readers. Then we’ll take a look at an infographic designed to give you new and exciting information and tools to help elevate your writing to new heights!

Read more:

http://katetilton.com/market-books-attract-new-readers-blog/

Ways to market your book to double your sales. #bookmarketingstrategy #authors #video #Howtoebook

16 Ways to market online to max book sales

 

16 Ways to Market Your Book to Double Your Sales

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

  1. Build an attractive and easy to use website
    1. Have social media logos above the fold
    2. Have newsletter signups above the fold
    3. Use WordPress
    4. Have an about, product and contact page
    5. Use excerpts
    6. Have ecommerce, plus links to outside sites such as amazon, bn & smashwords

 

  1. Prioritize blogging
    1. Blog at least once a week
    2. Minimum of 500 words
    3. Add related pictures (you own)

 

  1. Work on your SEO
    1. Find 5 keywords (as nichey as possible)
    2. Use them every day on your website, blog or social media

 

  1. Build your email list & send emails regularly
    1. At least once a month

 

  1. Use Other Channels to seel your book
    1. amazon.com
    2. com

 

  1. List your literary site on local directories
    1. Find other author listings in your genre and do link exchanges.
    2. If you also review books (which you should) list your site at book review sites.

 

  1. Us Facebook Groups & Blog Posts Comments on other websites effectively
    1. Search for FB groups that are active and participate in discussions
    2. Follow blogs about the literary world and comment about the topic not about yourself

 

  1. Build a strong Social media presense
    1. Be a resource
    2. Don’t digital flyer drop (just go around FB and post your ads in random readers groups)

*Suggested: used book marketing influencers at Fiverr.com to do this for you.

 

  1. Create Video
    1. Use your phone or a special DLS camera
    2. Insert a great thumbnail at the beginning of video (use canva.com free)
    3. Work on editing skills.
      1. Suggested: If you don’t have an Apple product, you can you Windows MovieMaker for free and should be loaded on all Windows based computers. If you have a Chromebook, you can use the youtube editing software or other apps available in their store. On your phone, you can buy the professional version of Vivavideo (only 2.99) and edit videos.
    4. Consider Paid Advertising on Social Media
      1. Go for the free first and only if you have tried one through nine above
      2. Buy Carolyn Howard Johnson’s book, The Frugal Promoter http://amzn.to/28WmRFG

 

  1. Buy Banner Ads on relevant sites
    1. Book Club and Book Reviewers often have small ads available for as low as $5 for monthly ads.
      1. Suggested for the free: Do Banner Exchanges especially for local events that are relevant to your book.

 

  1. Partner with Influential bloggers
    1. These are book bloggers that have popular sites about books in YOUR genre.

 

  1. Create an affiliate (or referral) program
    1. com – see example here: http://store.payloadz.com/details/1009799-ebooks-fiction-sex-weed.html (See the Share and Earn blue area to the right side)
    2. E-Junkie.com – see example here:
      1. http://www.e-junkie.com/hubbooks/product/510655.php#Social+Media+Deluxe+Package (At the bottom is an affiliate program link)

 

  1. Collaborate with other author in your genre
    1. Link exchanges, banner exchanges, blog exchanges, feature exchanges… the list can go on!

 

  1. Try Google Adword
    1. Use the free first!
    2. Try going for Google Analytics first, study what your ROI (return on investments) from one through fourteen) and then do your own ads in places that really work.

 

  1. Never stop learning!
    1. Feedly is your friend (download app and get the paid version).
    2. Follow expert blogs in your field

Here’s the video where I talk about these tips and more.

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

I also said I’d mention the radio show with CK Webb who is always looking for various genre of authors.

WebbWeaver Radio ck webb http://www.blogtalkradio.com/webbweaverbooks# http://webbweaver-zelda555.blogspot.com/ ckwebb73@gmail.com

 

The fiverr ad I mention is right here. She has a quick turnaround too.

 

https://twitter.com/ChloeDBookworm/status/746460711715540992

 

(even though she’s from Canada, we’ll still give her a chance) 🙂

By the way, these ideas were helped by this post I found on pinterest that I geared toward books

16ways2doublesalesinbiz

 

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

“How Authors Can Use #ThunderClap for Book #Promotions” VIDEO

I’m interested in using THUNDERSCLAP.IT more and loved this video to see how I Can. Enjoy!

Let me know what you think and don’t forget and my upcoming workshop.

image

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Watch “Finding Readers for Your Novel” on #HowToEbook

Need readers? Great video to listen to and pick up information.

Have you found an out of the box way to find readers?

What are your strategies?

Please share in comments.

Ask Me Anything at @PeriscopeTv 10am w/@SylviaHubbard1 Today

PERISCOPE

Today is going to be interesting. I’m asking you to ask me anything about writing, publishing and marketing. So I hope you join me and pick my brain.

http://periscope.tv/sylviahubbard1

I love sharing what I know. Thank you for letting me help you out.

And don’t forget to subscribe for updates to the blog.

#Marketing: TIME SAVING TIPS & TRICKS FOR #AUTHORS ON #SOCIALMEDIA #HowToEbookDotOrg

You ask for it and now it’s here. The video is loading and I have it all written down. Make sure you comment below if you have your own tips and tricks. I’d love to hear from you and don’t forget to share this with other authors and writers.

TIME SAVING TIPS AND TRICKS FOR AUTHORS ON SOCIAL MEDIA 

 wp-1462772174081.png

 

  • Focus more time on platforms that give the best engagement. 

 

Weekly checks on your stats can give you n idea of what is working to draw website traffic. Focus o. Items that you see have worked for you. Make sure you also check your search terms, how people looked you up, what sites they clicked on.

Also look at stats from you mailing list : sign ups, sales click thrus, and visits to the websites

You should spend more time a week cultivating. That ROI and riding the tails wind of any spontaneous traffic that came into your site.

 

  •  Use social media management tools 

 

When posting from your website/blog you should have automatic sharing tools, especially if you’re using WordPress, my favorite. When you publish you can instantly posting to Facebook, twitter GooglePlus, and even  Tumblr. Using this method is timesaving.

Also, use Hootsuite.

After publishing or scheduling to post, take the subject and link over to Hootsuite. Paste blog subject and status there to your social media connected and schedule out for later in the day, week, month and or year. This will save you time with promoting the post properly.

Other apps like buffer and Socialoomph assist with scheduling social media statuses to multiple platforms. as well.

 

  • Reuse old posts or repurpose older posts 

 

There is nothing wrong with Taking past posts and reposting them to your blog. There could be new ppl who are following you that haven’t seen you older content so giving them an opportunity to check out older post can solidify you to your newer followers as the expert you are.

You can also take past posts and repurpose them. Tweak them and add more content and them publish them again under a new title.

Remember you need a minimum of 52 post a year , once a week, to be considered active. Instead of coming up with 52 new ideas, repurposing and reposting posts, can be a great time saver for the busy writer.

 

  • Create systems or work habits to save time. 

 

When posting to your blog, have checklists and systems in place to cut down on thought processes. Adhere to the steps and /or checklist closely initially to help keep you on track. WRITE THEM DOWN AND POST THEM AROUND YOUR COMPUTER AREA, until they become 2nd nature.

Not having to think and doing things naturally help you make. Sure things get done and not having to waste time trying to go back and do things when you really don’t have time.

 

  • Batch tasks together and stick to the system. 

 

Doing task while you are in a general mode helps cut time on bumping from site to site or even from task to task and forgetting something. I’m very guilty of this, which is why I stick to batch systems

Batch 1 example

After While working on a blog post, check yr stats, update links and respond to comments, create social media images using canva.com.

Batch 2 example

Follow people on social media, respond to messages, retweet/share statuses

Batch 3 example

Save articles or links to read later, write down post ideas, delete expired promo statuses

Batch 4 example

Check book sales, set up next month promos. Write down promo ideas.

 

 

  • Outsource work – learn when  to let go and assign tasks 

 

Who can you outsource too: From new authors that ask to shadow you, older kids with idle hands and stare at their phone, unemployed friends who need gas money and virtual assistants

Guest blogging feature setups on blogs

Repeat general promotion and reminders on Hootsuite

Initial contacting bloggers and podcasters.

Research for upcoming events, library proposals and offline speaking engagements

Ready to watch the video?

Used correctly these tips can save time for all those busy authors that want more time to write.

Got tips? Add them below?

 

 

Persistent Offline Promotion and Eyeball-To-Eyeball Selling Pay Off Big For Self-Published Authors #HowtoEbook

By  

Face it, writing and printing your self-published book are relatively easy tasks, compared with all the other requirements for marketing it successfully. The selling process is not for the faint of heart, yet so vital to the entire process, you need to be sure first whether you are even cut out to be a self-publisher.

Most important, ask yourself: honestly, what is your real reason for publishing a book? Is it to make a lot of money, or for public recognition, ego gratification, a need to communicate an important message?

Identifying your motivation up front can either dissuade you from taking the plunge or make you even more determined to succeed. The emotional and creative satisfaction of producing your own book can be uniquely satisfying, so long as you realize in advance what the process entails.

Expect it to involve five serious factors:

1. commitment

2. time

3. money

4. selling

5. persistence

Any self-publisher who simply goes to a neighborhood printer with a manuscript in hand to get a book produced is in for a long and arduous experience. That way, the hapless author must be prepared to do virtually everything for him/her self; all the design, editing, and proof-reading before, as well as the sales promotion afterward.

A slightly easier route is via the better known print-on-demand service companies like Xlibris and FirstBooks, or the 100s of other POD publishing service firms on line. Even they are still technically not publishers; being actually just printers, producers, and distributors of writers’ works. It is their author-customers themselves who must still perform every one of the necessary steps that a conventional publishing house provides for its authors.

The marketing of a self-published book is such a drawn-out and complicated process, it can virtually take over an author’s entire life for a while, so it demands a very strong commitment. You alone will be responsible for every step — print quality control, buying copies, inventory, storage, publicity, selling, processing orders, accounting, packing, shipping, mailing, handling returns, invoicing, and bill collecting. Whew! Small wonder that many author-publishers commonly put in 80-hour work weeks.

As for hopes of making pots of money, the brutal fact is very few, if any, first time author-publishers even break even. And all the hyped dreams of easily grabbing huge book sales from the Internet with minimum effort are just that – dreams. Putting up a Web site and firing off a bunch of e-mails just isn’t going to cut it.

Unless you are a “name” author, significant royalty profits from self-published printed books are no more likely to occur on Web sites than in bricks and mortar stores. Even a major POD player like Xlibris is reported to have never exceeded sales of 2000 copies for any one title. Sending e-mails seldom helps much. You have to get out there and meet prospective book buyers in person — then SELL, eyeball to eyeball.

So, as everything depends on you, modesty has no place in a self-publisher’s style. Unabashed publicity and aggressive promotion are vital to your book’s success. By necessity, you’ll soon learn how to blow your own horn, mainly because nobody else will do it for you. Study the sort of people who are your most likely prospective readers, and devise publicity that will appeal to them.

Pave your way by writing brief half-page news releases about your masterpiece and distribute them to appropriate media. Offer to speak on radio call-in shows, and try to arrange readings at local bookstores and libraries. You’ll likely be pleasantly surprised at your own ingenuity and the receptiveness of people you approach for free publicity.

For some other useful hints about low-cost promotion, read John Kremer’s excellent “1001 Ways To Market Your Books,” or Jay Conrad Levinson’s “Guerrilla Marketing” series.

Nevertheless, in-person direct selling is about the only reliable method you have to get your books onto store shelves. Which means making personal sales-calls on bookstores. First, you have to understand that bookstores do not buy books — they just borrow them for a few months, unpaid on consignment, then return the copies that have not moved off their shelves. And be aware in advance that many bookstores have an inherent reluctance to accept any self-published titles — sight-unseen, regardless of content or writing quality.

But encourage yourself by remembering how many now-famous authors were repeatedly rejected before gaining final recognition. For instance, now-bestselling author John Grisham started by selling copies of his self-published first novel out of the trunk of his car. Be equally determined and imaginative.

Keep up your personal selling efforts, come what may. Persistence is the one quality that every author needs more than anything else. It’s what gets the manuscript completed in the first place, and stick-to-it-iveness continues to be the only thing that builds your self-published book’s final success.

Sidney Allinson has over 30 years’ experience as a professional copywriter, and was creative director at Ogilvy & Mather Advertising International. He is author of six published printed books, plus countless magazine articles, advertisements, TV commercials, and direct mail campaigns. Now, Sidney operates several Web sites, including: [http://www.listbux.com], and accepts copywriting assignments via texterpro@Gmail.com

Article Source: http://EzineArticles.com/expert/Sidney_Allinson/17325

Article Source: http://EzineArticles.com/81974

Thursday Tips: Blog Tour, Research Target Markets, Inspire someone… w/links #HowToEbook #writing #marketing [Video]

Practical advice for authors who are looking to market their books

Got a tip? KontactMe

Media: Have you ever done a blog tour? Check out the top 7 blog tour sites and see how they do for you? CLICK HERE

RESEARCH: How are Readers finding you? Look in your google analytic Find out how people are looking you up. If you have stats on your website, find out words or searches that led your readers to you and capitalize on using those words in your following month to draw those viewers again or getting new readers

Inspiration: Find a writers blog that’s just getting out there and see what it’s taking for them to understand the journey. Comment on their posts with tips of what you’ve learned.

Update 5/1/2016

see comments about book fairs (thank author, Rhonda McKnight) and check out the youtube video for this post

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