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Update: How to Host a Goodreads Giveaway #h2e

Update: How to Host a Goodreads Giveaway

Goodreads Giveaway Update

Goodreads giveaways are always free to list, that is if you don’t count the cost of your paperbacks and the postage you use to send your books to the winners.

Why even engage in a Goodreads giveaway? I’ve found that I always reap a bump in sales. Besides, giveaways increase awareness of your titles and you as an author, and let’s admit it; giveaways are popular.

Host Giveaways of Your Books

 Contests are easy to create and run on Goodreads because Goodreads is a partner in the endeavor. Follow these steps:

 

read more: https://socialmediajustforwriters.com/update-how-to-host-a-goodreads-giveaway/

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How to Set Up an Email List – For Free #h2e

Whatever you write, and whether or not you have a blog or even a website, it’s a great idea to have an email list.

You might have heard this called an “email newsletter” or “mailing list” – it’s basically the same thing. The idea is that you let interested readers enter their email address on your site, so you can send them updates.

Some writers and bloggers do this on a regular basis, with a weekly or monthly “newsletter”. Others just email when they’ve got a particular bit of news to share – like a new book coming out.

It’s up to you how you use your email list … but it’s crucially important that you have one.

Why Email Matters So Much

You might wonder why email’s so important. Wouldn’t it make just as much sense to encourage people to “like” your Facebook page, or follow you on Twitter, or engage with you in some more dynamic way?

The crucial thing about email is that you are in control. When you post on social media sites:

read more: http://www.aliventures.com/mailing-list-free/

Authors Use Multi-tiered Strategies To Gain Max Exposure In Book Price Promotions

From Digital Book World:

Book price promotions are one of the most useful strategies independent authors have for finding new readers and shifting units. Price promotions are like sales: authors lower their price of their book to encourage new people to try it. However, temporarily reducing your book to 99 cents (or free) won’t matter unless the right readers know about your price promotion.

That’s where online book promotion services step into the picture. If you’re not familiar with sites like BookBub, they’re places where readers can find discounted and free books — and sign up for newsletters to notify them of the latest deals within their genres of interest. Getting your book featured by the most popular services is incredibly valuable, will almost guarantee a bump in sales and downloads. However, these placements are not guaranteed, and your promotion can always benefit from being featured elsewhere. In these situations, smaller promo services are worth considering.

Reedsy has released an evolving directory of Book Promotion Services. Authors can use it to search for prospective book promotion services, sorting by genre, advertising costs, and mailing list size.

. . . .

Rhetorical question: when you’re planning your price promotions, would you rather put all your eggs in one basket or try to get every last bit of exposure possible?

Let’s say you’re planning a week free promotion with the aim of getting 50 reviews for your self-published book. You want to ensure that you’re getting a steady flow of downloads, as it will improve your rank in Amazon’s Free store much more than a one-day spike.

To “trickle-in” these new readers, you will arrange for your “Tier I” promotions (the ones with the greatest track record, with whom it is commonly more expensive to work) to run on different days, supported by promotions on Tier II, Tier III (and maybe Tier IV) sites. For example, the first three days of your Amazon Free Promotion might be supported by paid promotional placements as follows:

read more: Authors Use Multi-tiered Strategies To Gain Max Exposure In Book Price Promotions

New Collaboration Brings Indie Authors Much-Needed Attention


In the nearly ten years or so since the recent self-publishing revolution began, the most trying aspect is still discoverability. Whether or not we agree that the online retail shelves are filled with dreck isn’t even the issue; the fact that those virtual shelves are filled to overflowing–even with great content and talented authors–is the problem.

Two mainstays of the publishing and bookselling industries have now come together to help remedy that situation, although for a handful of indie authors. The American Booksellers Association and the Authors Guild are working together to bring relatively unknown authors into the forefront by pairing them with more recognizable names for live author events.

Previously, the ABA launched its Indies Introduce program to help give indie authors a leg up into the spotlight. As a driving force behind the support for independent bookstores, the ABA and indie authors seem made for each other.

read more:


In the nearly ten years or so since the recent self-publishing revolution began, the most trying aspect is still discoverability. Whether or not we agree that the online retail shelves are filled with dreck isn’t even the issue; the fact that those virtual shelves are filled to overflowing–even with great content and talented authors–is the problem.

Two mainstays of the publishing and bookselling industries have now come together to help remedy that situation, although for a handful of indie authors. The American Booksellers Association and the Authors Guild are working together to bring relatively unknown authors into the forefront by pairing them with more recognizable names for live author events.

Previously, the ABA launched its Indies Introduce program to help give indie authors a leg up into the spotlight. As a driving force behind the support for independent bookstores, the ABA and indie authors seem made for each other.

read more :https://goodereader.com/blog/indie-author-news/new-collaboration-brings-indie-authors-much-needed-attention

Why eBook Promotions are Indie Author Gold

 

As an indie author, you have full control over your book’s success, which isn’t a responsibility to take lightly.

Many authors still dream of that publisher deal.  Once you sign that contract, you’ll be limited in what you can do.  Being able to do discount eBook promotions play a big role in the level of exposure you’re able to achieve and the options you have to grow your fan base.

read more at: https://www.amarketingexpert.com/indie-author-ebook-promotions-gold/

How To Build The Perfect Automated System For Your Content Marketing via #jeffbullas #h2e

Over the last few years, the content marketing ship has undeniably steered in the direction of automation.

According to statistics, 51% of digital companies now use marketing automation, and 58% of B2B companies are planning to adopt it soon. Even more topically, 91% of successful content marketers agree that automation is crucial to their overall success.

Some cynics believe that automation is just another buzzword that tricks small companies into investing in expensive tools and services. And hey – if you think marketing automationis all about paying a computer to do the job, then sure – you’ll probably end up wasting money on cash grabs.

Read more: http://www.jeffbullas.com/automated-system-for-content-marketing/

12 book marketing buzzwords you need to know via Sandra Beckwith #h2e

I don’t like when industry buzzwords and terminology are dropped into conversations with people who don’t work in that field.

You know how it goes . . . social workers never tell anyone anything. They share with them.

Educators don’t work with groups. They’ve got cohorts.

And there are no phrases with words in the military and financial services field — those folks love their acronyms. They’ve got a POV or ARM for everything.

read more: https://buildbookbuzz.com/book-marketing-buzzwords/

119 Book Marketing Ideas That Can Help Authors Increase Sales via #h2e

Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices flowing, we put together 119 book marketing ideas.

Some of these ideas can help directly increase book sales, while others may help expand your platform, which can lead to future sales. Not all of these ideas will be applicable all the time, and we encourage you to consider the impact each might have before deciding where to invest your time. But we hope these ideas will give you plenty of options when developing your own marketing plan.

read more: https://insights.bookbub.com/book-marketing-ideas/

10 Ways to Tease Your Next Release via #h2e Penny Sansevieri 

So your next release is almost ready? Great!

Have you started marketing it yet? If not, it’s time to get going on it. As I said last week, when it comes to book marketing, “go big or go home” rings particularly true for indie authors.

Go big or go home with these 10 teases for your next release via @bookgal #gobigorgohome…
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Getting Started

So where do you start? The first thing you’ll want to do is ensure that it’s available as an Amazon pre-order. Why? It gives you a direct link you can start using in your marketing. Share it in everything you do. Because not only can you use it to share with people as you tell them about your book, but it also drives pre-orders, which equates to more sales! And more sales in turn mean more buzz!

Next, you’ll want to be sure that your Amazon book page is going to net you the most hits possible using their internal search algorithms. And you’ll also want to take advantage of our killer tips to get more sales on Amazon.

Once this infrastructure is in place, it’s time to start teasing! Create that buzz – because, honestly, that’s what book marketing is all about. With your next release coming out soon, buzz is the name of the game, and it’s how you stay ahead of the competition. And that’s where this quick start guide will be an invaluable reference for your indie author marketing. It’s got something for you whether your goals are to become one of the most popular indie authors or simply to learn how to sell more books as a pre-release.

10 Killer Ways to Tease Your Next Release

Need more detail on each of these ideas or a sample if what we’re talking about? Be sure to check this post. You’ll see what a lot of successful authors are doing, and why they work well.

For a larger, printable version of our Guide to Teasing a New Release, simply click the image!

#IndieAuthors, ready to #sellmorebooks? @bookgal has some great tips for your next release!
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read more: https://www.amarketingexpert.com/next-release-quick-start-guide/

77 Tips and Tools for Promoting Your Book

By Per Erik Strandberg sv:User:PER9000 (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)%5D, via Wikimedia Commons

I love a good list, and I’ve been collecting links again. This time, it’s a collection of resources that can help you promote your book.