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10 Major Areas Authors Must Choose For Marketing Their Books

Authors hear a lot of the same advice about book marketing and publicity.  It’s very obvious what needs to be done.  The question is how does one do these things especially with limited time, money, desire, or knowledge?
The best way to tackle this is to first take an overview of things.  Start by identifying your short vs. long term goals.  Those goals will dictate your priorities and help you schedule your time and allocate your resources properly.
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12 Holiday Book Marketing Ideas for Indie Authors

12 Holiday Book Marketing Ideas for Indie Authors

On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing!

In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.

read more: https://www.amarketingexpert.com/holiday-book-marketing-indie-authors/

Book Reviews for Self-Published Authors: A Primer via @jfbookman

It’s never been a better time to be a self-published author, and there have never been more book reviewers available to the writer who decides to go indie.

Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.

First, Get Your Kit Together

read more: https://www.thebookdesigner.com/2017/10/book-reviews-self-published-authors-primer/

Media Attention: 9 Ways Any Author Can Get It

Media Attention: 9 Ways Any Author Can Get It

New BookWorks member, Chris Well of Build Your Brand Academy, graciously offered to share his expertise as a 30+ year media veteran, to help authors connect with media opportunities.  Thanks, Chris! In today’s publishing landscape, it’s tougher than ever for authors to be discovered. There are so many books competing for those potential readers. That’s…

7 ways to get media attention for authors by Chris Well for BookWorks.comNew BookWorks member, Chris Well of Build Your Brand Academy, graciously offered to share his expertise as a 30+ year media veteran, to help authors connect with media opportunities.  Thanks, Chris!


In today’s publishing landscape, it’s tougher than ever for authors to be discovered. There are so many books competing for those potential readers. That’s why free media attention can boost your visibility.

Once you’ve set up your author website and updated your social media profiles, one of the most effective ways to rise above the noise is to convince an influencer in the media to put you in front of their audience. That puts your name—and your book—in front of far more potential readers than you can possibly reach yourself.7 ways to get media attention for authors by Chris Well for BookWorks.comWhen you appear in the media, you can leverage their platform to build your platform.

read more: https://www.bookworks.com/2017/08/free-media-attention-author-tips/

Why Marketing Your Business Offline Could Be What You Need To Get Ahead

If you’ve been stuck trying to promote your business online for a while, you might be having a hard time getting results.

The truth is, online isn’t the only answer. That’s right – there’s still a lot of money to be made by hitting the streets and promoting your business the good old-fashioned way.

Even if you run a completely online venture, there’s value in looking at how going back to basics could be what your business needs to gain new leads.

Image Source: Bright Local

While it’s true that having an online business opens you up to thousands (or even millions) of potential customers, and offers huge scope for many businesses, it’s a hugely competitive marketplace. There are literally millions of potential customers, and there are also millions of competitors all fighting for the same piece of the pie.

If you’ve recently tried to rank highly for a particular search term, you’ve no doubt seen how difficult it is. As you’re probably already aware, if you can’t get onto the first page of Google, you might as well be nowhere. The first place on Google can garner up to 34% clicks from all searches for that term. If you’re 11th (first on the second page), you might struggle to get 1%.

This is why going offline can help you get a corner of the market that your rivals may have ignored.

read more: http://www.jeffbullas.com/marketing-your-business-offline/

7 Ways To Create Buzz For Your Book

Who is the best ambassador for your book? The author! Author Diana Forbes shares 7 ways she creates buzz for her title—will her techniques work for you?

The post 7 Ways To Create Buzz For Your Book appeared first on Digital Book World.

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5 Self-Branding Tactics For Beginners That Will Get You Noticed via @jeffbullas


As we all know, everyone has a purpose in life, and with constant focused effort, we can become what we wish to be.

Knowing what you are passionate about and becoming an expert on a particular subject is crucial. If you really want to make a difference and become a known personality, ask yourself these three questions:

  • What makes YOU stand out?
  • How are YOU different to other people?
  • How would YOU prefer to share your expertise with the world?

Once you know your answers, make a commitment to yourself. That’s right – it’s time for you to build a brand for yourself, a brand called YOU.

read more: http://www.jeffbullas.com/self-branding-tactics/

5 Reasons Goodreads Giveaways are a Key Book Marketing Strategy for an Indie Author

Many indie authors turn their noses up at incorporating giveaways and discounts into their book marketing because it seems counter intuitive to making money.

But the numbers of readers interested in Goodreads giveaways are staggering.

#indieauthor tip: Skyrocket your book marketing exposure through this one little trick. via @bookgal
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Even this summer, we posted a book marketing guide infographic.  Missed it? Click here to read and download!

The most entered giveaway at the time I’m writing this currently has nearly 20K people vying for just 4 copies of the book!

And if that isn’t enough to sway you, consider this: every time a person enters a Goodreads giveaway it adds that book to their “To Be Read” shelf, which adds it to their activity feed for their entire network to see.

That feature alone skyrockets your book marketing exposure!

So let’s look at maximizing this.

read more: https://www.amarketingexpert.com/book-marketing-goodreads-giveaways/

5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience

As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media.

read more: http://www.digitalpubbing.com/5-strategies-for-writers-to-market-and-monetize-their-work-and-expand-their-audience/

How I Promoted a Preorder to Launch a Bestselling Book

Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire pre- and post-launch strategy I go through every time.

In this post, I’ll explain why I do certain marketing activities during the preorder period, what works for me, and what doesn’t. Thanks to this preorder marketing strategy, Warwolfehit the USA Today list at #110 on release week, and I was absolutely thrilled.

read more: https://insights.bookbub.com/promoted-preorder-launch-bestselling-book/