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A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage

It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new businesses.

While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems like language barriers and prohibitively expensive international shipping.

Building a name for your business locally, whether by word-of-mouth, paid advertisements or organic social media (more on those later!), is particularly beneficial when you have a physical presence like a bricks and mortar store. However, it can also be a big boon for online businesses as well.

Here are my top five local marketing methods for local marketing newbies as well as a few tips on how to get started with each one.

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Social Media For Business 101 Workshop eBook By @SylviaHubbard1 $4.99

To find out how you can leverage your website and social media to compete with top companies and gain more customers.

For the beginnings and intermediates that really want to take their business to the next level and make more money.

Share and Earn $1.99

Refer a sale for this product on social networks to earn money as a PayLoadz Affiliate. Click here to share & earn

Live Blogging a Book Makes You Smarter


From The Foundation for Economic Education:

There are so many products and services that claim to make you smarter. It’s a huge industry. Get-smart video games and puzzles are everywhere. Websites and apps that promise fast results are booming.

I’m a skeptic of the tools being promoted these days, but not of the overall idea. It makes complete sense. Not everyone is a born genius in every area, but everyone can surely improve the efficiency and functioning of the mind you have.

Heaven knows we think enough about getting our bodies in shape. Maniacal energy goes into pumping up our bodies, losing weight, flattening our bellies and bulking up our chests and arms. Health clubs have remained a boom-time industry, and there’s no end to the diet books, strategies, theories and ambitions.

It’s all terribly superficial compared with a much more important matter of finding ways to strengthen our capacity to think. But as with health clubs and exercise machines for our bodies, we will quickly discover that there are no shortcuts for… hard work.

. . . .

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77 Tips and Tools for Promoting Your Book

By Per Erik Strandberg sv:User:PER9000 (Own work) [CC BY-SA 2.5 (, via Wikimedia Commons

I love a good list, and I’ve been collecting links again. This time, it’s a collection of resources that can help you promote your book.

The Author’s Social Media Bio Formula

An important detail that’s often overlooked or slapped together at the last minute is the bio or about section on social media outlets. It’s one of those details that we put off because we simply don’t know what to say.

Your bio is one of the most important aspects of your social media platform. It’s your five-second opportunity to hook new readers and tell them why they should follow you.

And here’s the kicker – your social media isn’t for you, it’s for your readers. When someone visits your profile, you need to let them know what you have to offer, what you will share with them, and then lead them to their next step.

You have just a few hundred characters to grab your reader’s attention, so it’s important to use this section wisely.

Each outlet has a different number of characters available for the bio section, but the overall approach is still the same. Here’s what you have to work with:

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Email Marketing for Authors: How to Use MailChimp

If you aren’t using email marketing, you may want to rethink your marketing strategy. We know that social media is all the rage—and rightly so—but email marketing, according to Kissmetrics “crushes” social media. Email Marketing Has Advantages Over Social Media Here are their findings: 1 – There are nearly three times as many user accounts…

Email marketing for authors: MailChimp by Frances Caballo for BookWorks.comIf you aren’t using email marketing, you may want to rethink your marketing strategy.

We know that social media is all the rage—and rightly so—but email marketing, according to Kissmetrics “crushes” social media.

Email Marketing Has Advantages Over Social Media

Here are their findings:

1 – There are nearly three times as many user accounts for email as there are for Facebook and Twitter combined.

2 – Email is more personal. You can reach people right in their email inboxes and craft messages just for your readers.

3 – Email gets more attention and the messages are more targeted.

4 – You can use your email marketing messages to sell books, services, and other products.

If you’re considering going the traditional publishing route, your publisher will ask you about your email list numbers. If you’re an indie author, you need an email marketing program to keep in touch with your readers, announce new books, and solicit advance reviews, so you can sell more books.


Create Your Mailing List Using #MailChimp via Lashaunda Hoffman @sormag #syotn Workshops

Did you miss the class?

Catch the replay.

Learn how to:

Create a list for your readers

Create a mailing list signup form and link

Add your mailing list to your site and to your social media platforms.

Get your replay today –

50 Kickass Resources for Indie Authors #h2e

So the main difference between being an indie author versus working with a publisher is personal accountability. Though most authors come to the shocking realization that being traditionally published means MUCH less than they thought…but that’s a topic for another blog.

Back to accountability. If you’re an indie author you are solely responsible for the success of your work. That’s a big task, but it’s not impossible. And the key to making your book promotion efforts manageable is having the right resources in your arsenal. The right resources, in turn, will help you develop a plan of action.

This list I’ve compiled is in no particular order, and if there’s a resource you use religiously that we’ve left off please, please share it and give them some love – that’s what this is all about. I’m not doing this to kiss any rings; I’m doing this to help you become a better author.

I encourage you to work through this list, check them all out, and bookmark the ones that you vibe with, or the ones that meet your needs right now. And please bookmark this list as well, because as you grow, your book marketing needs will grow, and you’ll likely want to revisit a lot of these fab individuals and groups!

Are you an indie author? Here are 50 Kickass Resources you’ll want to check out!! 

Make Publishing Fun: Book Marketing Advice from @JohnKremer #h2e


download (size: 57 MB )

Earlier this year, I was interviewed by Kathryn Guylay for her Make Publishing Fun Summit. Listen in as I talk about marketing your books and selling lots more copies of your books.

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9 Ways to Boost Visitor Engagement on Your Website #OLBlog #h2e

Regardless of your niche or target market, there is absolutely no shortage of competition on the web. No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. And therein lies the challenge. Not only is there a staggering amount of competition, but people’s attention spans have dwindled to the point where we can measure them in mere seconds.

Here is the problem this creates: Your website was built with a purpose in mind. 
That might be attracting new clients, selling a product, promoting a service or maybe it’s a news site that relies on visitors and ad impressions. The point here is that when a new visitor lands on your site, there is something you’d like them to do.

If they leave your site without taking your desired action, you’ve wasted your opportunity. That’s why simply focusing on traffic numbers is such a waste of time.

What really matters is how engaged your visitors are with your website. Are they sticking around long enough to take your desired action? Most of the time, the answer is no, they’re not.

In this post, we’re going to focus on some different ideas that might help you boost visitor engagement on your website. The longer someone is on your site, the more likely they are to take the desired action and convert against your goals.