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5 Ways to Use Instagram in your Book Marketing as an Indie Author

As an indie author your book marketing approach should include some social media, and for some genres, it should include a lot of social media!

Pew Research Center’s report released at the end of 2016 shows us that:

  • 28% of all U.S. adults use Instagram
  • An estimated 59% of online adults ages 18 – 29 use Instagram
  • 33% of 30 to 49-year-olds use Instagram
  • Female use it more than men, 38% to 26%, respectively

So very clearly, if your reader demographic is women between the ages of 18 and 49, Instagram is a pretty solid place for you to spend part of your book marketing time.

Use it to nurture relationships with fans and draw in new buyers!

If you’re new to Instagram or haven’t even attempted to set up a profile, here are some tips for making it work for you as an indie author. Instagram is only part of your indie author real estate.  Don’t worry that this overwhelms you!

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Here’s the Social Media Content Your Audience Does NOT Want to See You Post #h2e

Here’s the Social Media Content Your Audience Does NOT Want to See You Post


Let’s be honest for a second here. When it comes to quality, a large amount of social media content posted by brands isn’t good. In fact, in terms of subject matter, copy, photo quality, and more, much of the content is downright cringeworthy.

Here’s the good news, though: Most of the solutions to these mistakes are quick, easy fixes. To illustrate this, here are the things your audience doesn’t want to see you post on social media.

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7 Ways To Generate More Sales Using Linkedin

As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting – and misunderstood – business opportunities available right now.

For whatever reason, LinkedIn can’t seem to shake the notion that it’s “only” a place to find a job or hire a new employee.

But as I’ve learned spending 48 straight months selling products and services on the site, LinkedIn is one of the biggest (and best) opportunities online right now for you to generate oodles of sales leads, add new clients and land new business.

I want to spend the rest of this post sharing the specific path I see successful professionals taking on LinkedIn when it comes to generating more sales leads, adding customers and increasing revenue.

Some of these tips might seem counterintuitive at first glance, but that’s why they work so well – they break from the conventional wisdom and outdated beliefs about LinkedIn.

7 Unusual Things Successful People Do On Linkedin Every Day

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7 Free Online Tools for Writers and Authors

From Digital Book World:

“All you need to be a writer is a pen and paper,” is something you might say if you’re one of those smug savants who can just sit down and write an entire novel longhand.

But for the rest of us? Well, we can take all the help we can get. Naturally, there are the everyday low-fi accessories that every writer should already have in their arsenal, like notebooks and a reliable pen. But there are also a bunch of high tech tools that the interwebs can offer us.

In this post, I’d love to share seven of my favorite free online tools for writers. They’ve helped me to manage my time, improve my creative flow, and publish better material. And, most importantly, they haven’t cost me a dime!

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Don’t Know How to Market Your Book? Start in Your Own Backyard

The No. 1 question I receive from writers is “How do I get published?” The most common question after that is: “How do I market my book?”

That first question is far more straightforward to answer, and an easier task for most people. Getting a book published remains a fairly consistent process regardless of who you are, where you live, how much money you have, or what type of book you’ve written.

Marketing, on the other hand, has an incredible number of variables that depend on knowing your reader (your target market) and what resources you have to reach them.

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How to Use YouTube to Sell More Books via #KindlePreneur 

by Dave Chesson  /

Learn how to use Youtube to sell your books. Includes instructions on how to select the right content, film and even edit your videos for cheap.

The post How to Use YouTube to Sell More Books appeared first on KindlePreneur.


35 Mind Numbing YouTube Facts, Figures and Statistics – Infographic @jeffbullas

It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit.

Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.

When you start connecting that many people with global social networks such as Facebook (with over  900 million users), then opportunities and access to markets that were local become  global.

Markets for business that were measured in thousands and millions suddenly scale to billions.

It is not only the size that expands but the velocity of the market accelerates as information is transferred and shared at light speed on optic fibre and wireless networks.

Social Media is Unlocking Opportunities

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21 Ways to Get More Followers on Twitter (and other social networks)

Here’s a wonderful infographic from Post Planner on how to get more followers on Twitter. Of course, many of the suggestions apply to other social networks as well.

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5 Reasons Why You Should Podcast Your Fiction

5 Reasons Why You Should Podcast Your Fiction

Storytelling has gone hand in hand with the audio format since our ancestors told each other stories around the campfire.

I can remember lying in bed listening to Peter and the Wolf on tape, and before I wrote fiction, I listened to audio fiction podcasts like Scott Sigler’s Infected and 7th Son by JC Hutchins, early pioneers of podcast fiction. 

Nowadays, we have super-professional podcasts like Welcome to Nightvale, as well as audio-dramas and radio plays. In today’s article, Matthew McLean from ThePodcastHost, talks about why you should consider podcasting your fiction.

Why do you write fiction? What’s your ultimate goal?

Is it to get published, and see your book proudly displayed on bookstore shelves?

Or is it purely as an outlet for your creativity, and for the love of reaching people with your stories?

Whatever your reason, the decision to podcast some of your work can be life-changing.

Many writers have made the leap into fiction podcasting over the years. Probably the most famous example is American sci-fi and horror author Scott Sigler, interviewed here on The Creative Penn podcast.

Back in 2007, Sigler went from giving away free serialised content, to hitting the Amazon best-sellers list with his book Ancestor.

And while starting a podcast certainly isn’t going to guarantee you the same levels of success, there are still many ways it could benefit you.

Here are the five main reasons why I’d encourage you to think about podcasting your stories.

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#Smashwords has a Podcast

Not to be outdone by Barnes & Noble, ebook distributor Smashwords has launched a podcast. It is not called WordSmash (which would have been my choice) but Smart Author:

Whether you’re new to ebook publishing or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers with your words. A short preview trailer launched this week.  Give it a listen now at Apple Podcasts, or visit any of the links at the bottom of this post.

Next Friday, October 27, marks the official launch when we’ll release the first four episodes.  Subscribe now at Apple Podcasts so you don’t miss a single episode!

You might wonder, does the world need yet another podcast on self publishing?  I think the answer is YES!

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