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Simple Ways Authors Can Benefit from Podcasting by guest @SuzKelman

Getting your voice heard above the social media clamor can be challenging. I have launched three books over the last few years and I am always looking for creative ways to market. As well as all the obvious ones, social media, ads, and building an email list, I have found podcasting to be very effective

read more http://badredheadmedia.com/2018/05/simple-ways-authors-can-benefit-from-podcasting-by-guest-suzkelman/

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How Authors Can Engage with Readers and Reviewers on Goodreads

Goodreads is the world’s largest site for readers and book recommendations, and an attractive spot for authors to promote their books to readers to get reviews. Authors sometimes wonder how to effectively reach and engage with reviewers on Goodreads, especially when they can see how much Goodreads reviews can impact the success of a book.

There are two different approaches for authors when it comes to promoting books on Goodreads that authors should leverage together. There’s the “pure marketing” approach, for which Goodreads provides suite of advertising products for authors to use to build awareness around their books. The other approach involves investing in building long term relationships with readers that can pay off over time.

If you have the time and are willing to invest it, here are some ways to engage with reviewers on Goodreads:

read more https://www.goodreads.com/blog/show/1234-how-authors-can-engage-with-readers-and-reviewers-on-goodreads

25 Creative Ways Authors Use Images for Social Media Marketing

Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media.

Some social platforms revolve around sharing visual content, including Instagram, where photos still generate 36% more engagement than videos. And on platforms where images are optional, including them dramatically increases engagement. For example, Facebook posts with images see 2.3x more engagement than those without images.

You don’t have to be a professional photographer or have an expensive DSLR camera to take original high-quality photos for your social media marketing campaigns. Your smartphone can take excellent pictures, and there are great articles with tips and tricks for easily shooting and editing pictures, including guides specifically from book bloggers. And you can use free tools like Canva or RelayThat to easily create custom graphics.

So what kinds of images should you share on social media to engage with readers? Here are some creative ways we’ve seen authors use images on their channels. We hope this helps you brainstorm some new types of images to post, so you can test which works best for reaching your unique audience.

read more https://insights.bookbub.com/creative-ways-authors-images-social-media-marketing/

A Book Launch Plan for First-Time Authors Without an Online Presence via @janefriendman

Photo by maxelman on Visualhunt / CC BY-NC-ND

While it’s not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Unfortunately, it’s an exercise in frustration to launch one’s online presence—and get up to speed on social media—in conjunction with a book release. It’s like trying to drive a car at the same time you’re building it. At some point, you’ll end up on the side of the road.

I recommend authors who are starting from “online zero” to look at their strengths and opportunities that exist outside of their own newly started (or nonexistent) website, blog, or social media. If done well, the book launch will help draw people to you online because they’ve read your book and enjoyed it, not because you’ve tweeted at them to buy it. When your book achieves a reasonable foundation of readership or success, so too will your online presence; the two go hand in hand. (Note: Prior to the book launch, I do recommend you establish sites or accounts you plan to be active on for the long term—just be aware they’ll be most useful, marketing-wise, for your next launch, whenever it is.)read more https://www.janefriedman.com/book-launch-plan/

5 Reasons Being an Indie Author Makes You a Small Business

Book marketing is brand building

If you plan to write more than one book your book marketing serves as more than just a sales tool.

Successful, full-time indie authors use book marketing to promote their brand and keep their titles top of mind for their current fans, and to draw in new buyers.

Plus, the most effective book marketing approaches don’t simply push product, they create a connection with fans that keep them coming back for more.

Which leads me to my next point…

read more https://www.amarketingexpert.com/5-reasons-indie-author-makes-small-business/

5 Ways to Boost Your Indie Author Brand with Images

 

There’s only one you. Hear me out, because as an indie author, it’s your strongest selling point, if you play your book marketing cards right.

Every author has written a book. So what sets you apart?

Your brand. Yes, as an indie author you need to think of yourself as a small business and a brand.

And one of the best ways to establish your author brand and cement reader loyalty is through imagery.

read more https://www.amarketingexpert.com/boost-indie-author-brand-images/

Indie Author Content Ideas for your January Book Marketing

Indie Author Content Ideas for your January Book Marketing

Welcome to January’s content ideas for your indie author book marketing!

Plan to make 2018 your best content year yet – because without those regular connections with your fans and followers, without putting yourself out there, you’re just another book on the shelf they’re not connected to.

read more https://www.amarketingexpert.com/indie-author-january-book-marketing-content/

Three Things Readers Want to See from Authors on Goodreads

 
There’s something about the New Year that inspires people to set goals for themselves. Authors take note: other than aiming to finish your next book in 2018, commit to tracking your reading habits by participating in the Goodreads Reading Challenge.

The Goodreads Reading Challenge allows you to set a goal for how many books you want to read this year, and then helps you keep track of that goal. Last year, more than 3 million readers participated in the challenge and pledged to read 3.4 million books. At the end of the year, Goodreads creates a compelling infographic for each member with stats on the books and fun badges that the member unlocked along the way.

Book Marketing Tip: 21 Kinds of Content That Users Love

If your content doesn’t resonate with your audience, they won’t follow you where you want.
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If your content doesn’t resonate with your audience, they won’t follow you where you want to take them. The key question is: What kind of content universally resonates with people?

Check out The Content Marketer’s Essential Guide to Content Users Love …

Learn to create content that users desire above all else. Learn to create content people love!
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If you want more readers for your books … if you want more people talking about your books … if you want more people following your blog or social networks, then learn how to create content that users desire above all else. Learn how to create content people love!

read more: http://bookmarketingbestsellers.com/book-marketing-tip-21-kinds-of-content-that-users-love/

How Promo Stacking Helps Authors Hit Bestseller Lists

Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there is no one single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller lists by promo stacking — running multiple marketing campaigns within a short time frame to maximize the volume of sales within a bestseller list’s reporting period.

In this post, we’ll share how a number of authors have stacked promotions to hit a bestseller list, with links to articles where each author shares more details about their marketing campaigns.

Read more https://insights.bookbub.com/promo-stacking-helps-authors-hit-bestseller-lists/