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50 Kickass Resources for Indie Authors #h2e

So the main difference between being an indie author versus working with a publisher is personal accountability. Though most authors come to the shocking realization that being traditionally published means MUCH less than they thought…but that’s a topic for another blog.

Back to accountability. If you’re an indie author you are solely responsible for the success of your work. That’s a big task, but it’s not impossible. And the key to making your book promotion efforts manageable is having the right resources in your arsenal. The right resources, in turn, will help you develop a plan of action.

This list I’ve compiled is in no particular order, and if there’s a resource you use religiously that we’ve left off please, please share it and give them some love – that’s what this is all about. I’m not doing this to kiss any rings; I’m doing this to help you become a better author.

I encourage you to work through this list, check them all out, and bookmark the ones that you vibe with, or the ones that meet your needs right now. And please bookmark this list as well, because as you grow, your book marketing needs will grow, and you’ll likely want to revisit a lot of these fab individuals and groups!

Are you an indie author? Here are 50 Kickass Resources you’ll want to check out!! 

Make Publishing Fun: Book Marketing Advice from @JohnKremer #h2e


download (size: 57 MB )

Earlier this year, I was interviewed by Kathryn Guylay for her Make Publishing Fun Summit. Listen in as I talk about marketing your books and selling lots more copies of your books.

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9 Ways to Boost Visitor Engagement on Your Website #OLBlog #h2e

Regardless of your niche or target market, there is absolutely no shortage of competition on the web. No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. And therein lies the challenge. Not only is there a staggering amount of competition, but people’s attention spans have dwindled to the point where we can measure them in mere seconds.

Here is the problem this creates: Your website was built with a purpose in mind. 
That might be attracting new clients, selling a product, promoting a service or maybe it’s a news site that relies on visitors and ad impressions. The point here is that when a new visitor lands on your site, there is something you’d like them to do.

If they leave your site without taking your desired action, you’ve wasted your opportunity. That’s why simply focusing on traffic numbers is such a waste of time.

What really matters is how engaged your visitors are with your website. Are they sticking around long enough to take your desired action? Most of the time, the answer is no, they’re not.

In this post, we’re going to focus on some different ideas that might help you boost visitor engagement on your website. The longer someone is on your site, the more likely they are to take the desired action and convert against your goals.

How To Have a Top Book on Goodreads via Author Marketing Experts #h2e

Goodreads has become a front-and-center social network for authors.

First with their Amazon relationship (Amazon purchased Goodreads in 2013), and now they’re topping out at over 50 million users.

Though many authors and publishers vowed to close their Goodreads accounts after the merger, Goodreads is still going strong and maintaining its independence.

Goodreads CEO Otis Chandler cites three primary factors behind this acceleration: “a critical mass of book reviews,” “explosive” mobile growth, and international expansion.

If you’re not on Goodreads or if you haven’t touched your account in a while, you should consider all the benefits this site offers. I go into more in-depth strategies in my upcoming, updated, edition of How To Sell Books By The Truckload so keep an eye out for the release in August!

In the meantime I want to ensure you know about Goodreads awesome list and ranking feature: Listopia.’

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The Simple Facebook Posting Strategy That Helped us 3x Our Reach & Engagement @buffer

In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

Getting your content seen on Facebook is no small task. Especially when you consider all the content shared to Facebook every 20 minutes:

  • 1 million links are shared
  • 4.86 million photos are uploaded
  • 763,888 status updates are sent out

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected:

Our Facebook reach and engagement began to increase even though we were posting less!

Here are some of the headline stats:

  • Reach has more than tripled from 44,000 to 150,000+ people per week on Facebook
  • Average daily engagements with our Facebook content has risen from ~500 to more than 1,000
  • More and more of our posts are reaching between 5,000-20,000 people (before we made the change, many of our posts were reaching less than 2,000 people)

I’m super excited to share the data behind this growth with you and take you behind the scenes of our latest Facebook posting strategy.

Let’s dive in!

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10 Ways To Build Powerful Connections With Influencers #Jeffbullas #h2e

Are you fed up with being ignored by influential people in your niche?

Does every email you send seem to be fall into the darkest depths of the digital ether?

Do you find yourself hopefully checking your email inbox anyway, patiently waiting for that magic reply?

Well, unless the email monster is back again, it looks like you could use some help building connections with influencers.

The biggest problem I see in this area is people who go in cold.

How would you like it if some random person came to your door and started telling you their life story?

But if you already knew a bit about the person, you might be more tempted to listen. Let’s say you’d actually read their content and seen their name around.

This would make you more likely to become a part of their community and more disposed to build a relationship.

After all, friends like to help friends!

And in that spirit, I’m going to share with you my top ten ways to build powerful connections with influential bloggers in your niche.

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Opportunistic book publicity: Leverage what’s in the news #BuildBookBuzz #h2e

This Friday, June 30, the new comedy “The House” hits theaters in the U.S.

Starring Will Ferrell and Amy Poehler, the movie’s about what happens when parents who have blown their daughter’s college fund start an illegal casino in their basement to generate enough money to cover her higher education expenses. (Hilarity ensues!)

If you’ve written a book on how to pay for college, you should be capitalizing on the buzz around this movie starring two bankable comedians. (More on that in a moment.)

In general, you always want to look for ways to link your book to current events, whether it’s breaking news, celebrity gossip, or, as in this case, a movie that’s getting a lot of attention. It’s about being opportunistic — the opportunity presents itself and you grab it to get book publicity.

How to be opportunistic

But how do you do that?

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As you have probably noticed, I have switched my blog commenting system from native Squarespace to Disqus. And you have also probably noticed that if you hang out on my site for a while, a popup will tell you not to kill me for a popup but instead to subscribe to my fabulous newsletter. This is all part of what I told you I’d do: focus on selling my books. You see, this May 15th it’s been 5 years since I started writing full-time, and though I soared at first (there was lots of interest in my first trilogy, even from agents), I then painfully crashed into the gulch of despair of not-making-money-as-an-author. For a while I waited for something miraculous to happen, as in, somehow magically Rosehead would get on all bestsellers lists and I wouldn’t have to do squat. Well, no miracle happened, and eventually I had to collect myself back together, bone by bone, and climb out (the perfect crisis of the Hero’s Journey, by the way). And now I’m on my way back up. I’m not up yet, but I’m getting there. Because my plan is to:


To do this I have dusted off my rusty start-up brains, and lo and behold, even though I’ve been only flexing my marketing and selling muscles for two weeks, my numbers are climbing! In the last 4 days, since I put up a popup, I got 14 new subscribers to my newsletter at 12% conversion rate, which is at the top bracket of the industry standard (2-12%). Well then. Let’s see what happens when I get my entire system running. And that is:

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Do Bloggers Need To Know Good OnPage SEO? via @MARDENEC

What is good onpage SEO?  It is not enough to just send out RSS or use back-links. As a blogger these days, it is important to figure our how to use on-page SEO the right way.

Practice Good OnPage SEO

OnPage SEO

What is SEO?

SEO stands for search engine optimization and according to wikipedia it is ” the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.  Today we want to share with you the process I use for on-page CEO for my site.   I use the Yoast Plug in to help me with my On-Page SEO because it sets it out nicely and it is quite easy to follow.

The first thing to look at is your title.  Your keyword should appear in your title as well as your URL.  If you change your title at any point, don’t forget to also change the URL if necessary.  In the case below my keyword is OnPage SEO.

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The Power of a Book Tweet via @goodereader #h2e

Self-published authors have resorted to “buy my book” tweets for so long that social media is a minefield of useless book commercials. But one purposeful–albeit off the cuff–tweet from an independent bookstore led to an exponential increase in sales.

According to Book Web, Carmichael’s Bookstore in Louisville, Kentucky, reached out to author Shea Serrano after he directed his followers to Amazon. Rather than disparage the retail website, the bookstore’s tweet aficionado simply suggested that Serrano remind his large fan base that indie bookstores could use a little support, too.

Serrano answered the call. He tweeted to his 100,000+ followers to order his book from Carmichael’s, complete with link to the store. Within a matter of hours, Carmichael’s had over one thousand orders for the book, more online orders than they usually receive all year. There were so many orders, in fact, that Carmichael’s had to call in reinforcements from its other locations to help fulfill the orders.

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