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How to Set Up a Facebook Author Page for Beginners | #Repost via @IndiesUnlimited

New post on Indies Unlimited

How to Set Up a Facebook Author Page for Beginners

by Big Al

facebook logoA while back, I wrote an article here on IU which laid out the basics of Twitter. This post does the same for Facebook with an emphasis on what an author would need to setup an “author page” for their marketing and promotional efforts.

I’m going to assume you’re able to find your way to Facebook (www.facebook.com) and sign up for an account. As I did with Twitter, my contrarian nature means I didn’t do any of the things Facebook wanted me to when setting up the demonstration account I’ll be showing here. Really you should consider doing all of what they suggest. If you didn’t, you’ll get a page that is almost a blank slate with the top looking a lot like this. Read more of this post

#Repost: How to Boost a Post on Facebook via @IndiesUnlimited #howtoebook

New post on Indies Unlimited

How to Boost a Post on Facebook

by Melinda Clayton

Facebook LogoFacebook offers several ways to advertise services and products. In 2013, guest Nickie Storey-Bailey told us how to use Facebook ads to garner more “likes” for our author pages. In this tutorial, I’ll show you how to boost individual posts to get them in front of more people.

I don’t have an author page, but I do have a page for my small publishing company. Each time we publish a new book, I post about it on Facebook and wait for approximately three people to see the post, two of whom are the author and me. Thanks to Facebook’s always-changing algorithms, it’s nearly impossible to get eyes on our pages and page-posts these days without paying for it. Thankfully, it doesn’t have to cost a fortune.

Post your status update first, and then click on the “Boost” button (red arrow below). Read more of this post

Melinda Clayton | November 30, 2016 at 6:30 am | URL: http://wp.me/p1WnN1-icd

6 Tips to up your #instagram game #repost

You know the feeling. You’ve spent thoughtful, planned time snapping the perfect picture, applying precisely the right filter, and crafting a caption to make even Hemingway swoon. You hit post and wait for the likes and comments to light up your screen. But an hour later you find the response to your opus is underwhelming. What went wrong?

The thing is that you can indeed take a great shot and create some well-thought-out wording to caption it, but there are a few simple tips to consider with your posting habits on Instagram to get a bigger piece of that engagement pie and the app’s more than 500 million users. And it doesn’t have take a lot of time or effort for you to get all of the likes.

Read more…

6 Quick Tips to Up Your Instagram Game https://blog.hootsuite.com/quick-instagram-tips/

[@IndiesUnlimited] Mailing Lists and Advanced Readers and Bookfunnel, Oh My! #repost

Mailing Lists and Advanced Readers and Bookfunnel, Oh My!

by Shawn Inmon

author email list building tipsIn my years as an Indie publisher, there have been a number of schools of thought as to what it took to be successful. In the salad days of 2012, the advice was, “Do a free run, then sit down and wait for the Brinks truck to back up with your money.” Those were good days, almost certainly too good to last. Since then, the advice has ranged from “write in a series and make the first book free” to “drive sales through Facebook ads,” to “use keywords and sharpened metadata to drive traffic.” Through it all, though, one thing has been constant: you need a mailing list.

The reason why is simple: You control how and when you access a mailing list, as opposed to investing everything into working the Amazon or social media algorithms. The problem with algorithms is, they change. What might be golden today can turn to lead tomorrow. A mailing list is yours forever, though, or at least until someone unsubscribes.

The key frustration I hear from most writers, though, is that it is awfully difficult to build a list into any kind of size that will deliver results. I feel your pain. Let’s look at the various ways to build a mailing list. Read more of this post

What do you need to be prepared on #SocialMedia? #Hardware #Documents #Authors #BookSellingTechnique #Video

It’s Friday and It’s that time again! Periscope!

Check me out live at 4pm EST.

PERISCOPE

What do you need to be prepared on social media? #Hardware and #Documents

 

A phone

Most of us get caught up on this.  We think we need the latest and greatest phone in order to make it on social media. That’s not true.  I’ve done miraculous things with that old Nokia brick phone. I do suggest you have at least an Apple5 or Samsung5 to make it. If you haven’t connected to the cloud for storage do so. Try to save as little as possible on your phone in order to keep the operating system running smoothly.

Other Hardware:

A nice size bag that can fit your laptop, tablet and tripod. I bought a tripod that’s works magnificently and fit my budget. CLICK HERE. If you shoot with your phone, you want to get a cell phone holder for the charger. CLICK HERE. And if you shoot with your tablet, CLICK HERE  to get a charger.

 

 

Documents

 

Speaking of the cloud, in the 21st Century every social media prepared author and writer needs to have an account in the cloud. Whether it’s iTunes or Google Cloud, having a way to store files,  photos, videos and audio clips is very important. Since you do a lot of social media from your phone, being able to store files, retrieve repeated texts and post regular pictures you want to add to your social media all the time is very handy and time saving.

 

Software:

100 word bio – There’ve been many times I’m in a group or on Facebook and I see someone needing to feature an author today. Someone canceled, they forgot to schedule and the world is coming to an end, BUT if you can send your bio and picture with social media links you could be featured for free in the next hour.  Bam! In my 100 word bio, I have ONLY A HUNDRED WORDS THAT WORKS GREAT! I also have all my social media links and related links as well. One file is awesome.

Pictures – On my phone I have a SD card that saves up to 64Gigs of space. The phone itself saves up to 36Gigs, so I’m very good on space, but I do have a file on my SD card named promopics. I add pictures of myself, video thumbnails, book covers and even backgrounds I can work with when I’m doing quotes or making video on my phone.

Book files – If you only have one to three books, you can actually add this information to your 100 word bio file. Since I have over 37 books, I needed a book file. I created this file on my computer and then uploaded it to Google docs. In the file contains all my books in order, a quick subtitle and a link to where the book is sold on my website and where the book is sold on Amazon (I try to use my affiliate links in the file to shorten the URL.)

Promo File – This file is used to copy short status messages I can schedule on  a monthly basis to my social media schedule software. I go through monthly and clean out expired posts, while adding more. I usually range abut thirty to fifty status messages that can fit in all the accounts (Facebook, Twitter, Google+, LinkedIn, Instagram.) This files saves me so much time when I’m just sitting around  waiting for a child.

Hashtag document – This is so no matter what you post, you should have at leave 10 blocks of hashtags with that post.

Two words I can say that makes me absolutely adore these files – Time Saving. I implore you to please make these files up these weekends and have them on you.

 

Happy 21st Century marketing!

To see more 21st Century marketing, check out two videos that will help you.

 

21st Century Marketing –

https://www.youtube.com/watch?v=_vLTQBpK6CQ

Ways to market your book to double your sales –

https://www.youtube.com/watch?v=bYCXGt6u1X8

What could you add to the list?

What other ways are you technically challenged?

 

 

Ways to market your book to double your sales. #bookmarketingstrategy #authors #video #Howtoebook

16 Ways to market online to max book sales

 

16 Ways to Market Your Book to Double Your Sales

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

  1. Build an attractive and easy to use website
    1. Have social media logos above the fold
    2. Have newsletter signups above the fold
    3. Use WordPress
    4. Have an about, product and contact page
    5. Use excerpts
    6. Have ecommerce, plus links to outside sites such as amazon, bn & smashwords

 

  1. Prioritize blogging
    1. Blog at least once a week
    2. Minimum of 500 words
    3. Add related pictures (you own)

 

  1. Work on your SEO
    1. Find 5 keywords (as nichey as possible)
    2. Use them every day on your website, blog or social media

 

  1. Build your email list & send emails regularly
    1. At least once a month

 

  1. Use Other Channels to seel your book
    1. amazon.com
    2. com

 

  1. List your literary site on local directories
    1. Find other author listings in your genre and do link exchanges.
    2. If you also review books (which you should) list your site at book review sites.

 

  1. Us Facebook Groups & Blog Posts Comments on other websites effectively
    1. Search for FB groups that are active and participate in discussions
    2. Follow blogs about the literary world and comment about the topic not about yourself

 

  1. Build a strong Social media presense
    1. Be a resource
    2. Don’t digital flyer drop (just go around FB and post your ads in random readers groups)

*Suggested: used book marketing influencers at Fiverr.com to do this for you.

 

  1. Create Video
    1. Use your phone or a special DLS camera
    2. Insert a great thumbnail at the beginning of video (use canva.com free)
    3. Work on editing skills.
      1. Suggested: If you don’t have an Apple product, you can you Windows MovieMaker for free and should be loaded on all Windows based computers. If you have a Chromebook, you can use the youtube editing software or other apps available in their store. On your phone, you can buy the professional version of Vivavideo (only 2.99) and edit videos.
    4. Consider Paid Advertising on Social Media
      1. Go for the free first and only if you have tried one through nine above
      2. Buy Carolyn Howard Johnson’s book, The Frugal Promoter http://amzn.to/28WmRFG

 

  1. Buy Banner Ads on relevant sites
    1. Book Club and Book Reviewers often have small ads available for as low as $5 for monthly ads.
      1. Suggested for the free: Do Banner Exchanges especially for local events that are relevant to your book.

 

  1. Partner with Influential bloggers
    1. These are book bloggers that have popular sites about books in YOUR genre.

 

  1. Create an affiliate (or referral) program
    1. com – see example here: http://store.payloadz.com/details/1009799-ebooks-fiction-sex-weed.html (See the Share and Earn blue area to the right side)
    2. E-Junkie.com – see example here:
      1. http://www.e-junkie.com/hubbooks/product/510655.php#Social+Media+Deluxe+Package (At the bottom is an affiliate program link)

 

  1. Collaborate with other author in your genre
    1. Link exchanges, banner exchanges, blog exchanges, feature exchanges… the list can go on!

 

  1. Try Google Adword
    1. Use the free first!
    2. Try going for Google Analytics first, study what your ROI (return on investments) from one through fourteen) and then do your own ads in places that really work.

 

  1. Never stop learning!
    1. Feedly is your friend (download app and get the paid version).
    2. Follow expert blogs in your field

Here’s the video where I talk about these tips and more.

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

I also said I’d mention the radio show with CK Webb who is always looking for various genre of authors.

WebbWeaver Radio ck webb http://www.blogtalkradio.com/webbweaverbooks# http://webbweaver-zelda555.blogspot.com/ ckwebb73@gmail.com

 

The fiverr ad I mention is right here. She has a quick turnaround too.

 

https://twitter.com/ChloeDBookworm/status/746460711715540992

 

(even though she’s from Canada, we’ll still give her a chance) 🙂

By the way, these ideas were helped by this post I found on pinterest that I geared toward books

16ways2doublesalesinbiz

 

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

“How Authors Can Use #ThunderClap for Book #Promotions” VIDEO

I’m interested in using THUNDERSCLAP.IT more and loved this video to see how I Can. Enjoy!

Let me know what you think and don’t forget and my upcoming workshop.

image

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Ask Me Anything at @PeriscopeTv 10am w/@SylviaHubbard1 Today

PERISCOPE

Today is going to be interesting. I’m asking you to ask me anything about writing, publishing and marketing. So I hope you join me and pick my brain.

http://periscope.tv/sylviahubbard1

I love sharing what I know. Thank you for letting me help you out.

And don’t forget to subscribe for updates to the blog.

#Marketing: TIME SAVING TIPS & TRICKS FOR #AUTHORS ON #SOCIALMEDIA #HowToEbookDotOrg

You ask for it and now it’s here. The video is loading and I have it all written down. Make sure you comment below if you have your own tips and tricks. I’d love to hear from you and don’t forget to share this with other authors and writers.

TIME SAVING TIPS AND TRICKS FOR AUTHORS ON SOCIAL MEDIA 

 wp-1462772174081.png

 

  • Focus more time on platforms that give the best engagement. 

 

Weekly checks on your stats can give you n idea of what is working to draw website traffic. Focus o. Items that you see have worked for you. Make sure you also check your search terms, how people looked you up, what sites they clicked on.

Also look at stats from you mailing list : sign ups, sales click thrus, and visits to the websites

You should spend more time a week cultivating. That ROI and riding the tails wind of any spontaneous traffic that came into your site.

 

  •  Use social media management tools 

 

When posting from your website/blog you should have automatic sharing tools, especially if you’re using WordPress, my favorite. When you publish you can instantly posting to Facebook, twitter GooglePlus, and even  Tumblr. Using this method is timesaving.

Also, use Hootsuite.

After publishing or scheduling to post, take the subject and link over to Hootsuite. Paste blog subject and status there to your social media connected and schedule out for later in the day, week, month and or year. This will save you time with promoting the post properly.

Other apps like buffer and Socialoomph assist with scheduling social media statuses to multiple platforms. as well.

 

  • Reuse old posts or repurpose older posts 

 

There is nothing wrong with Taking past posts and reposting them to your blog. There could be new ppl who are following you that haven’t seen you older content so giving them an opportunity to check out older post can solidify you to your newer followers as the expert you are.

You can also take past posts and repurpose them. Tweak them and add more content and them publish them again under a new title.

Remember you need a minimum of 52 post a year , once a week, to be considered active. Instead of coming up with 52 new ideas, repurposing and reposting posts, can be a great time saver for the busy writer.

 

  • Create systems or work habits to save time. 

 

When posting to your blog, have checklists and systems in place to cut down on thought processes. Adhere to the steps and /or checklist closely initially to help keep you on track. WRITE THEM DOWN AND POST THEM AROUND YOUR COMPUTER AREA, until they become 2nd nature.

Not having to think and doing things naturally help you make. Sure things get done and not having to waste time trying to go back and do things when you really don’t have time.

 

  • Batch tasks together and stick to the system. 

 

Doing task while you are in a general mode helps cut time on bumping from site to site or even from task to task and forgetting something. I’m very guilty of this, which is why I stick to batch systems

Batch 1 example

After While working on a blog post, check yr stats, update links and respond to comments, create social media images using canva.com.

Batch 2 example

Follow people on social media, respond to messages, retweet/share statuses

Batch 3 example

Save articles or links to read later, write down post ideas, delete expired promo statuses

Batch 4 example

Check book sales, set up next month promos. Write down promo ideas.

 

 

  • Outsource work – learn when  to let go and assign tasks 

 

Who can you outsource too: From new authors that ask to shadow you, older kids with idle hands and stare at their phone, unemployed friends who need gas money and virtual assistants

Guest blogging feature setups on blogs

Repeat general promotion and reminders on Hootsuite

Initial contacting bloggers and podcasters.

Research for upcoming events, library proposals and offline speaking engagements

Ready to watch the video?

Used correctly these tips can save time for all those busy authors that want more time to write.

Got tips? Add them below?

 

 

How author, @Chicki663, promoted her book with NO MONEY! #free99 #selfpub #marketing #promotion

With author, Chicki Brown permission, I’m posting this fantastic post she did about her getting her book sales for her new release when she had absolutely NO Money. This post was originally done after her 4th book release in a series in October 2015, but the points she make is still significant for others to learn from.

I’m always for the FREE99 and in this post, this author proved you can do! 

No excuses!

****

Subsequent to my last post, several of you have asked about what I did to promote my books with this release. I can’t say for sure that it was because of these things, but I’m happy to share.

Since my brother’s funeral cleaned out my bank account, I couldn’t do any paid advertising, but in a way I’m glad I was broke, because I learned a good lesson. Usually I’ll buy an ad with e-Reader News Today, Choosy Bookworm or one of the other book sites, and this time I couldn’t.

1. Since I’M LOSING YOU was #4 in the series, I put Book #1 on sale for 99 cents for a month, because a lot of readers won’t buy a series. This way it was an incentive to get new readers.

chickibooks

2. I decided to go hard on free promotion, but I didn’t just want to use the book cover in every promo. I created 13 promos in PowerPoint (some shown below) using excerpts from the book, and a picture with one of the character role models (model Victor Ross and singer Chante’ Moore). Before release I used them as “Coming Soon” promos then when the book released, I changed the wording and added the buy links.

chickipromo5chickipromo4

chickipromo3chickipromo2

3. I did a mass promotion using a PowerPoint promo I did with the series book covers (pic below) to every official book club that I’ve liked on Facebook over the past couple of years, and there were a lot!

chickipromo1

It said:

“Hello, ladies. I would like to introduce your book club to my current romance/women’s fiction series. (IF IT WAS A GENERAL BOOK CLUB, I CHANGED “LADIES” TO “FOLKS”). The books have received fabulous reviews on Amazon and USAToday. In celebration of the release of Book Four, I am offering Book One, A WOMAN’S WORTH, for just 99 cents until October 10th. All books are available in electronic format on Kindle, Nook, and Kobo. They are also in paperback on CreateSpace.com.

If you have any questions, please inbox me, and I’ll be happy to answer them for you.
Book 1 – http://amzn.to/12PktK4 & http://bit.ly/1nHovQv
Book 2 – http://amzn.to/Snj9wb & http://bit.ly/1uolYhZ
Book 3 – http://amzn.to/1D2ILja & http://bit.ly/1xuM93b
Book 4 – http://amzn.to/1KMoCXi & http://bit.ly/1USTKcl
In paperback at www.createspace.com

4. The PowerPoint promos were easy to post to my Google+ reader groups, on Twitter and Pinterest.

5. So I wouldn’t be posting the same thing everywhere, I alternated the PowerPoint promos and didn’t post to the same page/group more than twice a week.

6. I organized a blog tour with authors I know personally, so I had a stop every other day for a month following the release date and gave away a copy of the book at each stop.

7. When I posted to Twitter (scheduled 2-3 tweets a day), I always added a picture, because it gets more attention, and I used a few of the following hashtags:

@GirlHaveYouRead @MochaGirlsRead @WOCInRomance @afamebooks @blackwomenlove2 @BlackPeopleRead @romanticpicks @ROMANCEONLY @ReadingRomance @RomanceinColor @storiesoromance @allromance @JUSTConRom @RmTwts @eBook_Romance @KindleLuv @SensuousPromos @SteamyRomanceBk @Romance_Authors @RomanceJunkies @K_RomanceReview #‎IndieBooksBeSeen‬ @indtwt @IHB6 @IndBk @VoiceOfIndie @IndieBookTweet @ReadIndies

8. On Facebook I posted promos to all my reader/book groups and also announced the two blog posts I wrote about the book.

9. What I noticed about my sales numbers (photo below) is that Book 4 is leading, Book 1 (on sale) is second and Books 2 and 3 are running about even. There are also sales on some of my other backlist titles.

chickiStats

10. Another tip: I create one Word document in which I type the text for all my FB, Twitter, etc. promos. That way, all I have to do is copy and paste. I keep the document updated until the first of the next year, then I start a new one.

When I say I went hard, I wasn’t kidding, but I guess it worked, and it didn’t cost me a cent!

If you have any particular questions, inbox me, and I’ll answer them tomorrow. I’m beat, and now that we ate Popeye’s, I got the ‘itis. grin emoticon Have a great night, ladies!

About this author:

Atlanta, Georgia Indie author of contemporary romance, women’s fiction & faith-based fiction. I love God, my family & friends. Living the 2nd act of life doing what I want.

Follow Chicki Brown :

Facebook: https://www.facebook.com/chicki.brown

Twitter: 

Amazon: http://amzn.to/1rtcbY4

Website: sisterscribbler.blogspot.com

chickibooks2.jpg