Medium can be considered a longform blogging platform and they have had many missteps over the years in a bid to be profitable. The platform is taking the odd step of turning into a digital publisher and will be releasing a new ebook next week called The Big Disruption, by former Google VP of communications Jessica Powell. The ebook will be available on all major platforms and retail for $5.99.

Powell describes herself as both a technophobe and a technophile: With “The Big Disruption,” she hopes to satirize tech from the perspective of an informed insider who still loves the industry, despite its flaws and blind spots.

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