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Important Reasons Authors Need to Think About Blogging by guest @kikimojo

To blog or not to blog—that is often the question. I mean…isn’t blogging dead? We have Instastories, for heaven’s sake! I really do get it. Blogging has changed a lot in the past twenty or so years when it emerged from the womb of Livejournal and similar sites.

read more http://badredheadmedia.com/2018/05/important-reasons-authors-need-to-think-about-blogging-by-guest-kikimojo/

Untapped Markets: Meeting Readers Where They Are

The hilarious Sarah Dillard on the left, yours truly on the right, and adorable mice all around.

“You should be going to every Girl Scout Jamboree in the country!” urged a troop leader to author-illustrator Sarah Dillard. Sarah, whose Mouse Scouts chapter book series is beloved by Daisies, Brownies, and Girl Scouts the nation over, had been invited to the Girl Expo in Vermont on our state fairgrounds, and her publisher, Random House, arranged for a booth where we could set up and sell the books. What struck me was how many Daisy and Brownie leaders hadn’t known about the books and were intensely interested in them.

 

READ MORE http://blogs.publishersweekly.com/blogs/shelftalker/?p=25400

Book Marketing Pro Tip! How to Market Your Book to Indie Bookstores

Book Marketing Pro Tip! How to Market Your Book to Indie Bookstores

With chain bookstores ever-dwindling, it’s a great time to consider marketing your book to an independent bookstore. Haven’t considered it yet? Maybe it’s time that you did. Bookstores, whether just for stocking or for events, can be a great book marketing goal. They are also a great way to get in front of more readers as well as build your local tribe.

Not sure where to start? Let’s have a look at some things you’ll want to know, before you start pitching.

READ MORE https://www.amarketingexpert.com/book-marketing-pro-tip-how-to-market-your-book-to-indie-bookstores/

How Authors Can Engage with Readers and Reviewers on Goodreads

Goodreads is the world’s largest site for readers and book recommendations, and an attractive spot for authors to promote their books to readers to get reviews. Authors sometimes wonder how to effectively reach and engage with reviewers on Goodreads, especially when they can see how much Goodreads reviews can impact the success of a book.

There are two different approaches for authors when it comes to promoting books on Goodreads that authors should leverage together. There’s the “pure marketing” approach, for which Goodreads provides suite of advertising products for authors to use to build awareness around their books. The other approach involves investing in building long term relationships with readers that can pay off over time.

If you have the time and are willing to invest it, here are some ways to engage with reviewers on Goodreads:

read more https://www.goodreads.com/blog/show/1234-how-authors-can-engage-with-readers-and-reviewers-on-goodreads

Reboot Your Book To Sell More Books

Reboot Your Book To Sell More Books

I have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now – especially if your goal is to sell more books. There are lots of reasons revising and re-releasing your book is a good idea. Maybe you didn’t get it quite right when the book first launched, maybe it needs revision, or maybe the book is old and you want to breathe new life into it by re-releasing it. These are all great reasons to consider a reboot. And it’s certainly a great way to sell more books. Once you’ve made this decision, your next question might be whether or not you need a new book cover.

In almost every case, the answer to this is going to be a resounding yes.

read more https://www.amarketingexpert.com/reboot-your-book-to-sell-more-books/

The 13 Pre-Order Strategies That Increase Book Sales

The 13 Pre-Order Strategies That Increase Book Sales

f your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure success when it comes to selling your books.

Including pre-order campaigns in your author marketing plan is a great way to build buzz. Additionally, it’s an excellent excuse to engage fans and draw in new ones. And perhaps most importantly, pre-orders can prove very lucrative for sales, when done right.

It’s important to note that a lot of these strategies include a request that people email you a copy of their Amazon receipt in exchange for an offer or prize. Not only is this a simple way to verify who’s really buying, you get the added bonus of building your mailing list with their email addresses. A mailing list (and subsequently, your newsletter) is an author marketing goldmine when it comes to opening doors to sell more books.

read more https://www.amarketingexpert.com/the-13-pre-order-strategies-that-increase-book-sales/

Five Ways to Encourage Readers to Comment More Often on Your Posts via @problogger

Get more comments on your blog posts more often

This post is by ProBlogger writing expert Ali Luke

Do you wish more readers would comment on your blog posts?

Some bloggers think commenting is dead. And while that’s not the whole picture, there may be some truth in it.

When I started blogging back in 2008, Twitter and Facebook were only just taking off. And if readers wanted to respond to a post, they’d normally leave a comment on the blog itself, rather than tweet or comment on a Facebook thread.

You might think that if you had more readers then you’d get more comments. But that isn’t necessarily true. Some of the big blogs I read only get one or two comments per post. And smaller ones can often get dozens.

read more https://problogger.com/get-more-comments-more-often/

25 Creative Ways Authors Use Images for Social Media Marketing

Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media.

Some social platforms revolve around sharing visual content, including Instagram, where photos still generate 36% more engagement than videos. And on platforms where images are optional, including them dramatically increases engagement. For example, Facebook posts with images see 2.3x more engagement than those without images.

You don’t have to be a professional photographer or have an expensive DSLR camera to take original high-quality photos for your social media marketing campaigns. Your smartphone can take excellent pictures, and there are great articles with tips and tricks for easily shooting and editing pictures, including guides specifically from book bloggers. And you can use free tools like Canva or RelayThat to easily create custom graphics.

So what kinds of images should you share on social media to engage with readers? Here are some creative ways we’ve seen authors use images on their channels. We hope this helps you brainstorm some new types of images to post, so you can test which works best for reaching your unique audience.

read more https://insights.bookbub.com/creative-ways-authors-images-social-media-marketing/

A Smarter Author Platform for the Digital Era of Publishing

A Smarter Author Platform for the Digital Era of Publishing

Please welcome former WU contributor Jane Friedman back to WU today! Jane has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the co-founder (with WU’s Porter Anderson) of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for F+W Media (home to Writer’s Digest) and the Virginia Quarterly Review.

Jane’s newest book is The Business of Being a Writer (University of Chicago Press); Publishers Weekly wrote that it is “destined to become a staple reference book for writers and those interested in publishing careers.”

In addition to being a professor with The Great Courses, Jane has delivered keynotes and workshops on the digital era of authorship at worldwide industry events, including the Writer’s Digest annual conference, San Miguel Writers Conference, The Muse & The Marketplace, Frankfurt Book Fair, BookExpo America, LitFlow Berlin, and Digital Book World. Find out more at janefriedman.com.

A Smarter Author Platform for the Digital Era of Publishing

read more http://writerunboxed.com/2018/04/02/a-smarter-author-platform-for-the-digital-era-of-publishing/