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.@Wattpad Launches Chat-Style Reading App #Tap

Wattpad is jumping on the short-short fiction wagon with the launch of a new app, Tap.

Tap is a reading app in the style of Amazon Rapids or Hooked. It serves up chat-style stories which are the current fad in digital publishing.

According to TechCrunch:

With Tap, Wattpad is stepping away from the traditional storytelling format to experiment with a unique style of entertainment

  http://the-digital-reader.com/2017/02/22/wattpad-launches-chat-style-reading-app-tap/

Guest blogging audiences novelists don’t know about #h2e

Guest blogging is one of my favorite book promotion tactics because it lets authors reach more of the right readers.

Problem is, many novelists don’t write guest posts. What’s more, those who are guest bloggers usually write only for their friends’ blogs or for bloggers who write about books in the author’s genre.

And that’s all good.

But you know what’s even better?

Adding topic specific blogs to your list of potential guest blog sites

https://buildbookbuzz.com/guest-blogging-audience-novelists/

APA Launches 3rd Annual Audiobook Blogger of the Year Contest

The Audio Publishers Association is holding a new contest to find and promote the best audiobook bloggers.

The APA says that this contest, which has been a resounding success for two consecutive years, has not only helped to expand engaging discussions about audiobooks online, it has also welcomed new reviewers to join in the conversation.

“Book bloggers sit beside librarians on the list of my favorite people on Earth,” says this year’s celebrity judge, Scott Brick. “I love their passion and their originality—there are so many unique approaches they bring to their love of books, and I find reading their posts endlessly fascinating

  http://the-digital-reader.com/2017/02/16/apa-launches-3rd-annual-audiobook-blogger-year-contest/

Instagram and Facebook Blog Marketing: Make People Love Your Brand #h2e

Instagram and Facebook Blog Marketing: Make People Love Your Brand

/ 4 days ago

 

Facebook and Instagram– the big-shots of social media. Market and schmooze for your blog through these platforms and you’re all set. Instagram is Facebook-owned. The two giants share data to effectively reach the right audiences.

The demographics are huge and the engagement is high. If you play your cards right, you could even rake in organic traffic from Facebook and Instagram without actually paying for the highly targeted ads

http://blogelina.com/instagram-and-facebook-blog-marketing-make-people-love-your-brand/

Book selling Struggle? Not new & what to do #h2e

Publishers have always struggled to help authors create a brand. This is NOT a new thing…

via Selling Books—The Struggle is REAL but Not New & What to DO! — Kristen Lamb’s Blog

Book Marketing Techniques That Don’t Work Anymore via @WritingPants #h2e

The Alliance of Independent Authors (ALLi) who help educate and support self-published authors.

Source: Book Marketing Techniques That Don’t Work Anymore

Good news on library borrowing for authors #h2e

Library borrowing of digital books and audiobooks continues to grow, up 21% in 2016

OverDrive report says the most popular eBook title last year was ‘A Murder in Time’ by Julie McElwain, while ‘The Girl on the Train’ by Paula Hawkins was most loaned audiobook

CLEVELAND, Ohio — January 10, 2017 — The trend in digital reading continued its uninterrupted growth in 2016 as a record number of readers turned to their local library and school to enjoy eBooks and audiobooks. According to OverDrive, the leading digital reading platform for libraries and schools, readers borrowed 196 million digital books, an increase of 21 percent over 2015. Of the 678 million visits to library and school websites, readers borrowed more eBooks (+16%) and audiobooks (+34%) from their local and school libraries digital catalog compared to last year.

Read more…

http://www.talkingnewmedia.com/2017/01/10/library-borrowing-of-digital-books-and-audiobooks-continues-to-grow-up-21-in-2016/

10 Tips To Help You Write More Effective Emails via @Writers_Write #h2e

10 Tips To Help You Write More Effective Emails

I write about emails frequently because business is mostly conducted via email. Telephone calls, meetings, and text messaging are part of the way we communicate, but the bulk of what we say and what we ask happens via our inboxes.
So, it seems like a good idea to write an email etiquette refresher for my first business writing post of 2017.
We write emails to:

  1. Provide information
  2. Answer queries
  3. Ask for information
  4. Build relationships
  5. Deliver reports
  6. Submit proposals
  7. Make offers

If we communicate clearly and simply, we have a better chance of getting the response we want.

Understanding SEO – Necessary Skills for An Author’s Virtual Life #h2e

Our thanks to consultant Lisa Wheatly for this guest contribution.

The virtual life is so widely spread that attracting visitors has become a really tough challenge for today’s website and blog owners. Statistics say that the number of websites online has now crossed 1 billion and grows by the minute. This is why SEO, which stands for “search engine optimization” has been introduced as the best strategy for increasing website discoverability.

If you have an author website or blog, you must understand the importance of the search engine optimization if readers are to find you and your work..

Read more

https://writerswin.com/understanding-seo-necessary-skills-authors-virtual-life/

You Might Soon Buy Kindle eBooks With Your Paypal #h2e

Amazon is reportedly in talks with Paypal to integrate their payment platforms so that Amazon customers will be able to pay using their existing Paypal accounts.

From Bloomberg:

Amazon and PayPal have discussed letting shoppers pay for Amazon purchases using their PayPal accounts, highlighting how the digital payments company can attract new partners since its 2015 split from Amazon rival EBay.

“We have been in conversations with Amazon,” PayPal Chief Executive Officer Dan Schulman said Thursday in an interview with Bloomberg News. “We’re closing in on 200 million users on our platform right now. At that scale, it’s hard for any retailer to think about not accepting PayPal.”

Read more…

  http://the-digital-reader.com/2017/01/30/might-soon-buy-kindle-ebooks-paypal/