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Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020).
And while we all complain about getting too much email, according to Statista, 49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis.
In fact, according to a study the Data and Marketing Association did in 2019, for every $1 you invest in email marketing, you can expect an average return of $42.
Convinced it’s time to ramp up your email game for book marketing and promotion?
I have never spent $35 so my family of four could enjoy ice cream cones, but that is what it would have cost if I played the role of lazy and ignorant tourist at an ice cream parlor in Woodstock, New York. My family and I walked out, in protest, after scanning the prices on the wall. We know many people have and will pay those prices, which just goes to show you that there are many entrepreneurial opportunities for authors looking to sell their books.
Where do opportunities for authors to sell or market their books come from?
Let me first tell you where they don’t come from:
None of that gets you anywhere but where you are. It may be natural to experience any or all of the above, but the quicker you stifle negative thinking or useless actions, the faster you will grow and succeed.
Ok, sure, I stated the obvious. I know anyone can tell you not to shit yourself, but it needs to be said. Stress run amok serves no one. It is not a strategy to worry and become incapacitated by wandering thoughts. There is no reason to make actionless worrying a habit.
Here is what you should do: Develop an opportunistic mindset. Instead of waiting for opportunities to be served to you, which rarely happens, you need to create your own opportunities and seize them at all costs.
Opportunity comes when:
Check out these 116 amazing headlines based on numbers (including the title of this article). Use these headlines to create your own incredible headlines for your blog posts, website articles, video titles (or content), podcast episodes (or content), social media posts, and more.
Blogger.com recently changed the interface on my blog. It is something all tech companies do every few years, really for no other reason than to freshen things up. But every single time some portal changes its look or relocates things or discards certain functions, it upsets me. It is an unnecessary change in a time where stability and familiarity are needed. The last thing I need is for my blog to play hide-and-ho-seek with me. But this experience left me wondering about change and why we so often struggle with it.
The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger.
This post is based on episode 82 of the ProBlogger podcast.
Finding time to blog when you’re already juggling work, family and other commitments is one of the most common challenges bloggers face – including me.
So this week I want to share eight tips and strategies you can use to make the most of your time.
We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks?
We analyzed over 1,000 recent ad campaigns for both ebooks and audiobooks to see how including a price in the ad image affected the ad’s results. As you might expect, ads promoting books at lower prices tended to have higher click-through rates (CTRs), but some of our other findings were more surprising. We hope this data will help you decide which elements to include in your ad images, no matter the prices of the books you’re promoting!
This blog post is based on episode 35 of the ProBlogger podcast.
With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and keep it for as long as possible.
But how exactly do you do that? Well, here are 15 ways to keep readers on your blog that you might want to try.
If you’re on the lookout for free resources on writing and publishing, YouTube has a treasure trove of helpful advice from successful, experienced authors. Many of them have generously shared craft tips, insights on the publishing process, and advice on book marketing.
Since there are so many fantastic YouTube channels to choose from, we gathered a list of accessible and informative author channels. We featured one video from each author as an example of what they have to offer on their channel.
In this compilation, you’ll find tips from traditional, hybrid, and self-published authors on craft, productivity, literary agents, book deals, readership building, publicity strategies, and more. The selected authors use lessons learned from their own mistakes and triumphs in the publishing world to present actionable strategies for achieving your own writing goals. We hope these videos give you plenty of inspiration and guidance!
By Nate Hoffelder Authors need to be prepared to be either the guest or the host of a livestream event, and if you have never done that before, here are a few tips to get you started.