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Guest Post: How YouTube Helps Your Social Media Marketing

By Katherine Lane

It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a helpful business strategy to generate online traffic.

As far as content is concerned, video marketing on YouTube has become an effective approach. Increase YouTube views, and you can establish yourself, rather than solely setting up a website where people must find it.

Here are five reasons why YouTube should be an immediate marketing strategy:

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10 free book promotion ideas

One of the most common questions authors ask is: “How can I promote my book without spending money?

There’s a lot you can do that’s free and effective; I’m listing 10 ideas below. Before acting on them, though, ask yourself these questions:

  • Is my book as good as it can be? Does it look and read like anything I’d find in a bookstore or library?
  • Is my book’s cover appealing and appropriate for the genre?
  • Is my book professionally edited?
  • Do I know who will love my book? And do I know as much as possible about those people so I know where I’ll find them both online and offline?

All of this is important because readers are interested in good books. Not so-so books. Not books you rushed through to meet an arbitrary deadline.

And, you need to be marketing to people who read the kinds of books you write. Otherwise, you’re wasting your time.

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Have you ever wondered why some authors seem to have such a dedicated fanbase? And more so, how you can establish one yourself?

Converting your casual readers into diehard fans is crucial to the longevity of your writing career. And luckily, it’s not too difficult to help your audience make the transition. It just takes a bit of know-how and creativity.

Let’s explore three unique ways that you can transform casual readers into raving fans.

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5 Book Publishing Trends You Need to Know for 2020

Marketing Christian Books

The year 2020 is now in sight. It’s important to take stock of where you are and where you want to go periodically. A new year provides a great chance to do just that.

The five book publishing trends for 2020 presented here are meant to help you take stock of your publishing and marketing activities so that you can remain viable and effective for another year.

Book Publishing Trends

1.  Self-Publishing Will Continue to Skyrocket

 Self-publishing is showing no signs of slowing down. Between 2016 and 2018, the number of self-published print books increased by over 400,000 each year.  Here is the breakdown:

  • 2016:  657,062
  • 2017:  1,060,821
  • 2018:  1,547,341

The majority of these print books—1,416,384 in 2018—were published through Amazon’s Kindle Direct Publishing. Amazon allows anyone to produce a print or ebook through their service free of charge. This means that anyone who wants to publish a book now…

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How to Create a YouTube Sales Funnel

In this article, you’ll discover different types of videos to create for a YouTube sales funnel.
How to Create a YouTube Sales Funnel by Amir Shahzeidi on Social Media Examiner.

How to Use Video in a YouTube Sales Funnel

Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s no better framework than the content marketing funnel.

By understanding the stages of the content marketing funnel, you’ll clearly see how powerful it is and how your videos will appeal to buyers at each stage. Let’s take a look at what the funnel includes along with types of YouTube videos you can produce at each stage.

Create Awareness at the Top of the Funnel

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How to Improve Your YouTube Video Views

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?

In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.

How to Improve Your YouTube Video Views by Ed Lawrence on Social Media Examiner.

Why YouTube Click-Through Rate Is Important

Five hundred hours of video are uploaded to YouTube every minute, which means the platform needs to be very selective about what content they promote. If you want to grow your YouTube channel and improve visibility, CTR is one of the top metrics to focus on. It’s the number of people who click on your video when they see it appear on YouTube. To illustrate, if your video gets 1,000 impressions and 100 people click on it, you have a CTR of 10%.

If your CTR is very low, YouTube will stop suggesting your video to people. If it’s high, the platform will give it more reach. Here’s how CTR is reported on in YouTube Analytics.

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Copyright for Indie Authors

Copyright can be a confusing tricky little beast, especially if you’re a non-fiction writer. But even fiction authors can come a cropper. Images, quotes, even brand names all have copyright associated to them. ALLi partner member Tim McConnehey, founder of IzzardInk is here to tease out the ins and outs of copyright for indie authors.

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Guest Post: Online Listings Tips to Promote and Increase Book Sales

By Kiana Mason

You’ve spent hours writing, editing, and perfecting your book. Now it’s ready to be delivered to the hands of readers everywhere. Whether you’re marketing your book on your website, on Amazon, or through an email blast, start with a listing description that lets people know exactly who you are and what your book is about and makes them want to read it.

But where to start? Use these quick tips to create a listing to promote and sell your book online.

Get Into the Mind of Readers

To make the most out of your listing, consider what readers want and make sure you make it clear that you’re going to deliver it:

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Clean Up Your Newsletter’s Subscriber List

By Nate Hoffelder

Welcome to the latest installment in a blog post series on newsletters.

In previous blog posts we have discussed:

If you have been following along at home, you should now have a growing mailing list and should be sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.

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