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Turn your book marketing around with these 4 tips

A new member of our Facebook Build Book Buzz book marketing group recently impressed me with her decision to ask the group for a specific kind of help.

This author was getting clicks on her Amazon ads, but those clicks to her book’s detail page weren’t converting to purchases. She thought her book description might be the problem, so she asked if anyone would be willing to review it.

There’s a lot I like about this, but what I like the most is that she was open to suggestions. That’s the sort of thinking that will turn her book marketing around.

Here are four other things you can do today to get – and stay on – the right path with your book marketing.

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How to Improve Instagram Post Engagement: 4 Tips

Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watc

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How to Use Instagram as a Sales Funnel Without Ads

Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram.

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Creating Income from Short Fiction with Mark Leslie Lefebvre

On the ALLi Twitter chat (#indieAuthorChat) we asked questions to Mark Leslie Lefebvre about creating an income from short fiction.

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Marketing is a Relationship: A Roadmap for Novelists

By Beth Barany

I recently published a novel, the first in a new series and in a new genre. I’m excited and frankly, out of practice. It’s been five years since I published a novel and I feel a bit disoriented. Maybe you can relate.

Have you ever returned to a place you knew well, maybe where you grew up, and were confused by how you didn’t know the place anymore?

That’s how I feel about book marketing.

So much has changed in the intervening years, but luckily the fundamentals of book marketing haven’t changed.

If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.

Perhaps you feel overwhelmed and don’t know where to start. That’s a common problem because:

  1. There are so many choices out there on how to market a novel.
  2. There is so much advice on the “right” way to market that clashes — confusing!
  3. You may be afraid to actually to do the work because of well, many reasons.

To bring some clarity and offer an overview roadmap to get you started on bringing your book to the world, let’s start by defining our terms.

What is Book Marketing?

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The Ultimate Guide to Building A Solid Author Platform

We’re living in a digital age, which means no matter how you’re published, you need some kind of platform to connect with readers. Author platforms are made more important by international crises like Covid-19. Today’s post outlines how you can create a platform. This is the ultimate guide to author platforms.

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5 Easy Ways To Increase Your Book Sales

Guest Post
by Dave Chesson

You’ve written a book and you want nothing more than to publish it and get some sales. Or you’ve already published and you’re not seeing the sales you wanted or expected. Unfortunately, selling books often isn’t as simple as that old adage, “If you build it, they will come.”

That’s why we’re going to take a look at 5 ways you can increase your book sales that are easy, and in the case of the first four on the list, cost effective.

In this article you will learn:

  • How to do genre research to better position your books
  • What resources are the best for refining your blurb
  • Where you can format your book description for Amazon
  • How to ensure you’re ranking in the correct categories
  • What author swaps are and how to use them
  • Why Facebook ads are a great tool for authors

Let’s dive right in!\

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An Easy Way to Create a Book Bonus or Lead Magnet

A great way to sell more books is to plan a book launch or a special promotion at any time that includes a time-limited book bonus.

However, you have already spent hours and hours writing your book and may not have time to create a high-quality bonus.

Also, when you’re building your email list subscribers, it’s recommended to offer a lead magnet or a free gift in exchange for their email address.

You know the drill.

You visit a page on a website that offers a free checklist, video, report, etc., and in order to download it, you need to enter your email address.

However, it can be difficult to come up with an idea for your lead magnet and take a lot of time.

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Know Where To Sell Books

sell books

Supermarkets and pharmacies are two examples of places you can sell books, even while many bookstores are closed. Depending on your content, there are other outlets to consider. Seize opportunities and remain profitable.

Many brick and mortar bookstores are currently closed due to the Coronavirus, and many authors and publishers are waiting it out, hoping to sell their books through those that eventually reopen. But if you look around, there are many places through which you can sell books now — including supermarkets and pharmacies

There are tens of thousands of supermarkets and pharmacies of all sizes around the country and many of them sell books. In the past, most book sales through these outlets were mass market paperbacks, but today’s superstores carry a wide variety of books, cards, and magazines.

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Post-Pandemic Publishing for Indie Authors @markcoker #smashwords

The COVID-19 pandemic will have far-reaching consequences for the business of publishing.
In this post, I’ll brush off my imaginary crystal ball – usually reserved for my annual end-of-year predictions – and speculate on the impact COVID-19 will have on the post-pandemic publishing prospects for indie authors in the months and years ahead.
As of this writing (June 17, 2020), the immediate health and economic devastation wrought by COVID-19 has been nothing short of cataclysmic.
As we’ll learn, indie authors are well-positioned for the unfortunate circumstances we all face.
Let’s review where the globe is at now, and then I’ll jump into predictions and advice on how indie authors can overcome the challenges ahead.