Social media serves as a connection tool – it’s like an online cocktail party. And what do you do at a cocktail party? You mix, mingle, and chat. You meet new people, you make that initial connection to see if you want to get to know them more.
You don’t go to a cocktail party with the intention to sell – you go there to connect. Selling comes later.
But how do you do that? How do you take these connections you’ve made on social media and turn them into book buyers?
Let’s break it down…