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Monthly Archives: April 2016

Persistent Offline Promotion and Eyeball-To-Eyeball Selling Pay Off Big For Self-Published Authors #HowtoEbook

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Face it, writing and printing your self-published book are relatively easy tasks, compared with all the other requirements for marketing it successfully. The selling process is not for the faint of heart, yet so vital to the entire process, you need to be sure first whether you are even cut out to be a self-publisher.

Most important, ask yourself: honestly, what is your real reason for publishing a book? Is it to make a lot of money, or for public recognition, ego gratification, a need to communicate an important message?

Identifying your motivation up front can either dissuade you from taking the plunge or make you even more determined to succeed. The emotional and creative satisfaction of producing your own book can be uniquely satisfying, so long as you realize in advance what the process entails.

Expect it to involve five serious factors:

1. commitment

2. time

3. money

4. selling

5. persistence

Any self-publisher who simply goes to a neighborhood printer with a manuscript in hand to get a book produced is in for a long and arduous experience. That way, the hapless author must be prepared to do virtually everything for him/her self; all the design, editing, and proof-reading before, as well as the sales promotion afterward.

A slightly easier route is via the better known print-on-demand service companies like Xlibris and FirstBooks, or the 100s of other POD publishing service firms on line. Even they are still technically not publishers; being actually just printers, producers, and distributors of writers’ works. It is their author-customers themselves who must still perform every one of the necessary steps that a conventional publishing house provides for its authors.

The marketing of a self-published book is such a drawn-out and complicated process, it can virtually take over an author’s entire life for a while, so it demands a very strong commitment. You alone will be responsible for every step — print quality control, buying copies, inventory, storage, publicity, selling, processing orders, accounting, packing, shipping, mailing, handling returns, invoicing, and bill collecting. Whew! Small wonder that many author-publishers commonly put in 80-hour work weeks.

As for hopes of making pots of money, the brutal fact is very few, if any, first time author-publishers even break even. And all the hyped dreams of easily grabbing huge book sales from the Internet with minimum effort are just that – dreams. Putting up a Web site and firing off a bunch of e-mails just isn’t going to cut it.

Unless you are a “name” author, significant royalty profits from self-published printed books are no more likely to occur on Web sites than in bricks and mortar stores. Even a major POD player like Xlibris is reported to have never exceeded sales of 2000 copies for any one title. Sending e-mails seldom helps much. You have to get out there and meet prospective book buyers in person — then SELL, eyeball to eyeball.

So, as everything depends on you, modesty has no place in a self-publisher’s style. Unabashed publicity and aggressive promotion are vital to your book’s success. By necessity, you’ll soon learn how to blow your own horn, mainly because nobody else will do it for you. Study the sort of people who are your most likely prospective readers, and devise publicity that will appeal to them.

Pave your way by writing brief half-page news releases about your masterpiece and distribute them to appropriate media. Offer to speak on radio call-in shows, and try to arrange readings at local bookstores and libraries. You’ll likely be pleasantly surprised at your own ingenuity and the receptiveness of people you approach for free publicity.

For some other useful hints about low-cost promotion, read John Kremer’s excellent “1001 Ways To Market Your Books,” or Jay Conrad Levinson’s “Guerrilla Marketing” series.

Nevertheless, in-person direct selling is about the only reliable method you have to get your books onto store shelves. Which means making personal sales-calls on bookstores. First, you have to understand that bookstores do not buy books — they just borrow them for a few months, unpaid on consignment, then return the copies that have not moved off their shelves. And be aware in advance that many bookstores have an inherent reluctance to accept any self-published titles — sight-unseen, regardless of content or writing quality.

But encourage yourself by remembering how many now-famous authors were repeatedly rejected before gaining final recognition. For instance, now-bestselling author John Grisham started by selling copies of his self-published first novel out of the trunk of his car. Be equally determined and imaginative.

Keep up your personal selling efforts, come what may. Persistence is the one quality that every author needs more than anything else. It’s what gets the manuscript completed in the first place, and stick-to-it-iveness continues to be the only thing that builds your self-published book’s final success.

Sidney Allinson has over 30 years’ experience as a professional copywriter, and was creative director at Ogilvy & Mather Advertising International. He is author of six published printed books, plus countless magazine articles, advertisements, TV commercials, and direct mail campaigns. Now, Sidney operates several Web sites, including: [http://www.listbux.com], and accepts copywriting assignments via texterpro@Gmail.com

Article Source: http://EzineArticles.com/expert/Sidney_Allinson/17325

Article Source: http://EzineArticles.com/81974

Thursday Tips: Blog Tour, Research Target Markets, Inspire someone… w/links #HowToEbook #writing #marketing [Video]

Practical advice for authors who are looking to market their books

Got a tip? KontactMe

Media: Have you ever done a blog tour? Check out the top 7 blog tour sites and see how they do for you? CLICK HERE

RESEARCH: How are Readers finding you? Look in your google analytic Find out how people are looking you up. If you have stats on your website, find out words or searches that led your readers to you and capitalize on using those words in your following month to draw those viewers again or getting new readers

Inspiration: Find a writers blog that’s just getting out there and see what it’s taking for them to understand the journey. Comment on their posts with tips of what you’ve learned.

Update 5/1/2016

see comments about book fairs (thank author, Rhonda McKnight) and check out the youtube video for this post

Love these tips? Buy this author a coffee… CLICK HEREcoffee-animated-gif-5

Like these tips? Click the thumbs up below and then share with others. Don’t be stingy!

Want more tips? Subscribe now to this author’s website. CLICK HERE.

Branding 101 For Authors: What you Need to Know

http://badredheadmedia.com/2016/04/20/branding-101-for-authors-what-you-need-to-know/

How to Pay It Forward With A Book – Lisa Douthit

http://lisadouthit.com/how-to-pay-it-forward-with-a-book/

Smashwords Shares 5 Ways to Succeed with Self-Publishing in 2016

Must read for all authors attempting to find success in the ebook market.

#books #fictions #amwriting #selfpublishing #smashwords #writing #marketing #promotion #author

Jennifer Bresnick

Self-publishing is a pretty tough game for most authors, but as the industry matures and best practices start to emerge, we’re starting to learn more about what makes a self-published title sell.

Each year, Smashwords parses its sales data to give the rest of the world a little glimpse into what works for its best-selling authors. To absolutely nobody’s surprise, the fifth annual survey revealed that romance, erotica, and young adult fiction are the top sellers for the digital self-publishing platform.

These categories are so popular, in fact, that romance titles (adult and young adult combined) make up more than seventy percent of the top 200 best-selling titles, Smashwords CEO Mark Coker said.  Seventy percent.  That’s a pretty steady paycheck for the seamstresses that have to repair all those ripped bodices.

Fantasy clocked in as the fourth most popular fiction category in 2016, which I can only assume is due…

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Get More Readers to Your Business Blog

#NowReading, blogging, business, Publicize, SEO, tagging

The WordPress.com Blog

Blogging is a great way to communicate with your customers and reach new ones. Business owner Phoebe Clare blogs at Sage and Clare, where she documents her exotic trips scouting merchandise for her online home decor store she runs with Jemma Sage. Learn how Phoebe uses her blog to share inspiration for her curated marketplace while generating visits to the Sage and Clare eCommerce website.

Sage-and-clare-1

Write meaningful content

Sage-and-clare

One of Sage and Clare’s most popular posts was a commentary on a New York Times piece about Loulou Van Damme, a designer with a beautiful home in the hills of India. It spoke to the blog’s design-savvy audience and showcased products similar to the Sage and Clare inventory.

sage-and-clare-2

Regardless of your industry, choose topics that offer value or entertainment to your readers. Share how-tos, industry insights, and thoughtful posts. Don’t underestimate the importance of writing an enticing post title

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Delving into Kindle Worlds – Marie Long, Romance Author

http://www.marielongauthor.com/delving-into-kindle-worlds/

How to Sell Digital Books at Physical Events #HowToEbook

By

Expert Author Amy Harrop

Digital books are a great way to get your content quickly into the hands of millions of readers. But what about selling digital books at physical events? You can tell people about your book and how great it is, but they can’t actually buy the book unless you have a kiosk set up for it or a mobile card reader to make them buy then and there. If you want a better approach to selling your digital books at physical events, then you’ll be happy to know that there is something you can do to improve your marketing.

The Sell

What are you selling? Digital books, of course. However, that’s information in a digital space and people can’t touch it (unlike physical books). So, how do you sell a digital product at a physical event that people can actually touch? It comes down to coupon codes. Some companies, such as Enthrill, are selling coupon codes at cheap prices that you can use however you want.

Here’s how it works. First, you buy the coupon codes. The prices are currently set $1.50 per code with a minimum purchase of 100 coupons. You can then upload your book to their servers and whoever inputs the code will get your book. You can also do this by making your own coupon codes and uploading books to your own website or server, which will cut down the price, but this approach requires some technical knowledge and a website under your complete control (so no free websites).

Regardless, you’ll see that even paying the $1.50 per coupon code can still yield some lucrative results.

Making a Product

Now that you have the coupon codes, what do you do with them? Do you write them down on notebook paper and hand them out? Do you write them on business cards? The best thing you can do is print them on small items that you can sell. This allows you to make your product more valuable while improving your selling ability.

For example, let’s say that you have a cookbook. You can sell a small bag of ingredients and place a tag on the bag with the coupon code. Or, you could sell spatulas, spoons or other kitchen tools and print the coupon code on them. Or, let’s say that your book is about weight loss. You can print the coupon code on pedometers, portion control plates, resistance bands or various other items. Just sell the item for $10 and you have a nice profit and a new reader. Even with the extra promotional item, you should be able to double your investment.

Simpler Approach

If getting a promotional item and printing codes on it is too hard, then don’t worry. There’s a much simpler approach that, while not as effective, can still make you a lot of money. Enthrill is willing to print the codes out on gift cards so that you can hand them out during your event. If you would prefer printing the codes yourself to save a little money, then you can buy some business cards paper from your local office supply store, get a business cards template in Word or whatever word processing program you use and print them for a few pennies a sheet.

While people would prefer an actual item they can use, and the item will be more enticing than a gift card, you can still make them an effective tool with enough marketing. You’ll just have to work more on selling your product. This approach is best if you’re worried about spending too much money and it’s your first event, or if you have a more conservative audience that would prefer a simple gift card over a promotional item.

Conclusion

Physical events present a great opportunity for you to sell your book. However, you’re at a slight disadvantage because you’re book isn’t printed and it can’t be touched. While this seems like a problem, you can still sell your product without much effort. A good coupon code provider paired with some promotional items can help you launch a successful event where you make money and gain readers simultaneously.

Check out my blog for more publishing tips. Amy Harrop Blog

Article Source: http://EzineArticles.com/expert/Amy_Harrop/695929

What is your literary challenge for the month? #marketing #writing #reading #publishing

AuthorChallengeYellow

I’m always available to answer questions for you because it may be the questions millions of other authors are trying to get answers and the answer we come up with could help not only you, but others as well.

If you’d like just a private consultation, click here. 

Now, HOW CAN I HELP YOU?  (Leave your response in the comments) 

4 Ways To Avoid Writers Block & Keep Coming Up With Blog Content — The Alisha Nicole

http://www.thealishanicole.com/blog/2014/10/13/four-ways-to-continually-come-up-with-new-blog-content

4 WAYS TO AVOID WRITERS BLOCK & KEEP COMING UP WITH BLOG CONTENT

In the tech Thursday at sylviahubbard.com/blog I addressed the trouble a writer had with coming up with unique content to keep readers coming back but also to Garnett new readers.

Check out the link below for more ideas
http://www.thealishanicole.com/blog/2014/10/13/four-ways-to-continually-come-up-with-new-blog-content

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