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Monthly Archives: November 2019

SEO for Authors

SEO For Authors

SEO has an air of difficulty around it. It’s fiddly and detailed and confusing. But it doesn’t have to be. Rachel McCollin, ALLi author member, discusses SEO for authors bringing you all the tips and tricks you need to master SEO.

Rachel McCollin

SEO for Authors

So, you’ve got yourself a shiny author website and you’ve added a great page showcasing your books, a newsletter signup and maybe a few blog posts.

Now what?

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 How To Grow Your Audience And Sell More Books Using Social Media

By Autumn

One of the biggest goals of an author is to get their thoughts and writings out into the world. Unfortunately, that’s impossible without an audience. So what can you do to grow your audience base and sell more books? These are some of the most successful strategies you can employ.

Social Media

If nobody knows about your book, you can’t expect them to buy it. That’s why social media is such an integral part of today’s successful marketing initiatives. You want to target and be active on all of those platforms as much as possible. This is because the most popular indie authors are the ones that people actually know about. And nobody can know about you if you don’t put yourself out there.

Platforms like Facebook, Twitter, and Instagram still hold the lead in capturing people’s attention, but Pinterest and social websites dedicated to book promotion hold a lot of weight as well. The ideal platform for promoting your book will depend on your target demographic, so it’s always a good idea to develop a solid profile of your audience. Doing this will help you determine which platforms you should focus your promotion efforts on. For now, let’s dig into the main three social channels.

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Outside the Box Book Marketing

Outside The Box Book Marketing

In a saturated world, finding fresh ways to market your books and find new readers is increasingly difficult. However, author member Lesley Tither shows us how a little outside the box book marketing can create amazing results.

headshot of Lesley Tither

Lesley Tither lives and writes in France.

The End, What Now?

You’ve finished your book. Congratulations! Now comes the hardest part of all – marketing.

How are you going to make your book stand out from the tide of Indies and mainstream flooding the market at the same time? And what route will you choose in an attempt to be seen? Amazon ads? Social media? Newsletters? Pretty much the same as everyone else out there, then.

Before I retired to write full-time, I was a freelance copywriter. One of that band of silver-tongued devils whose job it is to make you believe that your life is somehow incomplete without XYZ product. Those ‘stylish court shoes, lovingly crafted in whisper-soft leather’ which you bought on a whim? That was me – sorry.

Outside the Box Book Marketing

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Brand Strategy for Authors: How to Truly Stand Out From the Crowd

Brand Strategy for Authors: How to Truly Stand Out From the Crowd |

Why does your work matter?

What experiences do you have to share with others and what value do you offer that only you can provide?

Because, if you can’t easily and clearly articulate your vision or the purpose behind your work, you will never be able to convey its importance to others. [CLICK TO TWEET]

It’s not enough just to be good at what you write. You need to be able to create an emotional connection with your reader – often before they’ve had a chance to read your book.

How you position your work, how you distinguish yourself from others in your field or genre, as well as how all your efforts are perceived or interpreted by your readers, can be the difference between a brand that’s fab, or one that fizzles.

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How to Leverage Book Signings

Book signings – despite the fear associated with them – can be an extremely useful marketing tool. You get to meet real readers for one, you grow your confidence and sell books. Alexa Nazzaro, ALLi Partner member and founder of, has a ton of creative ideas to show you how to leverage book signings.

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