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How to Throw a Virtual Book Launch Using Facebook Live

Today’s guest post is by author and publishing consultant K.B. Jensen (@KB_Jensen).

Throwing a book launch party in the best of times is like throwing a small wedding. You can go all out with a book cover cake, food, a hundred friends and family, signing, appetizers, a reading, drawings and games, and a cash bar. But what can you do when there are Covid-19 concerns, you are on a tight budget, or you have friends and fans all over the world and want to celebrate together? You can take the party online at virtually no cost.

Books are worth celebrating, especially in times like these. You’ve worked hard on your book, spent years honing your craft and expertise, writing and revising. You can and should still celebrate your book launch right now.

As a My Word Publishing consultant, I often help clients launch their books in person in front of crowds, helping introduce authors and sell their books, among many other publishing services. I recently helped award-winning author Helen Starbuck launch Legacy of Secrets, a critically acclaimed romantic suspense novel, on Facebook Live instead.

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Using Goodreads Giveaways in Your Book Marketing and Promotion

How to Promote Your Book Before It’s Published on Amazon

Reading Time: 5 minutesI hear this a lot at conferences I attend, authors wondering how to promote their book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success.

The key is timing. Yes, there’s no reason you can’t learn all you can about book marketing and plan far in advance, but you really want to find the sweet spot between building buzz for your release, and starting so early you lose steam or your potential buyers lose interest while waiting.

So, if you’re a go-getter author looking to build early buzz, wondering how to promote your book before it’s published, here are 10 easy, yet smart ways to make that happen:

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How to Publish (and Sell) on Apple Books in 2020

When it comes to selling ebooks, many view Apple Books as Amazon’s main competitor. And that hunch is backed up by the numbers. A 2015 analysis by the (now defunct) Author Earnings website showed that Apple Books’ market share in the US was bigger than that of Barnes & Noble, Kobo, and Google Play combined.

It’s still under 10% of the total US ebook market, which feels small when compared to Amazon’s +80%. But with the rise of Kindle Unlimited, which has lured many authors into Amazon exclusivity, it may be easier for authors to get a big chunk of Apple’s 10% than a small chunk of Amazon’s 83%.

That is, if you play your cards right. And that’s exactly what we’ll show you how to do in this post.

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10 Tips For Pitching Books To The Media Now

What is the state of the news media in 2020 – and what do you need to know about those you plan to pitch your book to?
Well, first let’s acknowledge the obvious.

How To Stop Procrastinating Over Marketing Your Book

You probably saw the headline to this blog post and put off reading what I have to say.

I understand.

We all procrastinate on something – and we all need a work around — or we will allow for something to stifle our lives and writing careers.

I confess I have a problem. I procrastinate over certain things, such as preparing documents for my accountant to do my taxes. But I also know that many people procrastinate in areas of writing, editing, book promoting, and selling books. But it doesn’t have to be this way.

So what do we do when we procrastinate?

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How to Use Pinterest to Market Your Book (and why you’d want to!)

With the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest as a way to market your book has really died down, but nothing could be further from the truth.

Pinterest continues to grow. In 2019 Pinterest became a publicly traded company and in Q2 of 2019, it reporter higher than expected earnings, 62% higher in fact than the previous year. Still not convinced you should spend any time on Pinterest? Let’s have a look at the average user demographic:

According to Pinterest:

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5 Common Challenges of Blogging and How to Overcome Them

Anyone who has been blogging for any length of time will tell you, there is no shortage of information or ideas out there when it comes to starting and growing …Read more5 Common Challenges of Blogging and How to Overcome Them

How to Get Testimonials: 11 Proven Strategies

Are you wondering how to get testimonials? Check out these 11 proven strategies for getting testimonials for your blog or business.

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4 Facebook features that give you more control

Most of my Facebook connections do a fantastic job of sharing content — their own, or from other sources. And that content is what keeps us coming back for more, whether it’s breaking news or photos of banana bread baked while social distancing at home.

I’ve noticed, though, that many don’t know how to do certain things that will make their time on the social platform more productive and enjoyable.

Whether you’re using Facebook for book marketing, personal use, or both, you’ll be interested in these four lesser-known Facebook features.

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