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Your book promotion materials

Book promotion materials such as bookmarks and rack cards.A book is a wonderful thing! But of course it’s not much good unless people read it, and to make that happen, sometimes you need to go beyond social media and word of mouth. Printed book promotion materials can help you do that, so in this article we hope to help you find just the right combination of giveaways for your book.

One of the advantages of doing your own book design and typesetting is that you can also produce your own book promotion materials. To reduce the learning curve for you, InDesign Secrets offers free Adobe InDesign templates for all kinds of publications.

You probably don’t need all of the book promotion materials listed below. Read about your options, and then stick with a few of them. For purposes of illustration, we invented an author named Sonny Day with a book called Off the Deep End. Here are the book promotion materials you’ll find in this article:


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Should My Novel Become a Series?


Have you ever read a series that would have worked better as a single book? Or a standalone novel with untapped potential? When a story’s natural ending is ignored or overlooked, it can create an unsettling experience for readers. As indie authors, we don’t have agents to guide us on this matter, nor do we have publishing contracts that commit us to a particular direction. The decision is ours and ours alone. But how are we supposed to know if we’re making the right one?

Having written both a standalone novel and a series, this is something I’ve considered at length. From a business perspective, there are many advantages to writing a series. It can be easier to grow your fan base because loyal readers are more likely to buy additional titles, especially if you keep delivering the goods. Plus, many of the production and promotional activities that went into the first book can be leveraged for others that follow, so you’re not starting from square one.

While these benefits may sound appealing, not every story is destined to become a series. Forcing yours into the wrong container can have disastrous results. So, how do you know which path is the right one? Before you decide, consider these three questions:

How to Create Beautiful and Effective Marketing Graphics on a Budget


If you’re checking out this blog you are more than likely a small business owner, marketing manager, passionate entrepreneur, or all 3 rolled into one.

Whichever category(ies) you fall into, by now you’ve realized that creating powerful content to promote your brand but not deplete your budget, is one of the greatest challenges you face on your way to revenue-generating brand recognition.

Seth Godin, former vice president of direct marketing for Yahoo!, explained the power of digital marketing best when he said that, “Marketing is no longer about the things that you make, but about the stories that you tell.”  

Here are 4 digital marketing tactics that will help tell your story, build your brand, and stay on budget.

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Book Promotion 101: The Complete Book Signing Checklist!

Book Promotion 101: The Complete Book Signing Checklist!

Got a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius!

Things to Do Before Your Book Signing

  • See if you can get a copy of the store’s media list. More than likely the bookstore will send out press releases but it’s important for you to do the same. Not only will you be able to target the same people twice, but the store manager will also know that you are actively involved in doing book promotion for your own event.
  • Send a quick email confirmation of your signing to the bookstore. Include things like date and time, and also who will be supplying books to the event and how many. Are you bringing books? Is this a consignment deal? If so, be sure to outline the terms as you understand them in the email. This is the kind of thing that makes you look like a true book promotion professional and show the store manager that you take your book signings very seriously.
  • Start tapping into that media list you’ve been creating and begin contacting local media to promote your book event.

How to Define Your Target Market: A Guide to Audience Research


Defining your target market is one of a marketer’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them.

Here’s a hint before we dig in: Your target audience is not “everyone.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.

The better you understand your target market, the more closely you’ll be able to focus your ads, so you can pay only to reach the audience most likely to convert into customers. As your depth of audience insight grows, you’ll start to see higher conversion rates and better ROI—key metrics that matter to all marketers (and marketing bosses).

In this guide, we’ll walk you through a simple process that allows you to understand who’s already interacting with your business and your competitors, then use that information to develop a clear target group as you build your brand. It’s all about narrowing your focus while expanding your reach.

Take A Folding Chair Book Marketing Tour

Why not expand the idea to everywhere?
Authors should see if they can set up a table in the back of other stores, not just bookstores.  They can approach colleges, non-profits, government agencies, and any locations where people gather.  Just by being in front of people you have a better chance of selling your book than if you were nowhere to be found.
Call it the folding-chair book marketing campaign.

How to Repurpose and Syndicate Your Blog Posts for More Exposure


Need more exposure for your blog content? Wondering what your options are?

In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank.

How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez on Social Media Examiner.

How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez on Social Media Examiner.

Why Repurpose Your Blog Posts?

Repurposing blog content can be a confusing task for even seasoned content creators. On the one hand, the benefits are clear: your content has a better chance of being found when it appears in numerous places online, and as such, so does your business. On top of that, getting your content published in several locations can be a powerful way to drive traffic back to your website.

But repurposing content also brings up a lot of questions and concerns. For instance, will publishing your blog posts on other platforms negatively impact your website’s SEO? The same question arises when someone asks to syndicate one of your posts on their site.

Then there’s guest blogging. You might be wondering why you would spend your precious time and energy writing for another site. Furthermore, because you wrote the content in the first place, shouldn’t you be able to feature it on your blog as well?

While these are all valid concerns, taking a few simple steps can help ensure you’re getting as much value from your blog posts as possible while safeguarding your SEO.

Tips and Tricks for Promoting Your Book


After writing (and editing), marketing and promotion is a key step in book publishing. It helps to keep this in mind throughout the whole process.

For example, The Book Designer recommends authors take into account a couple key questions:

  1. Who are you writing for?
  2. Where does your reader hang out?

With this information, you can make sure you craft a pitch that resonates.

The Secret Tactic Driving Significant Growth for Locally Based Businesses

Jeffbullas’s Blog by Jeff Bullas  /


Once upon a time, not that long ago, the business world was made up of two distinct ecosystems.

Online and off.

Now, the distinction is a little blurry…

Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their approach to customer engagement.

FREE Webinar Invitation
The Secret to Growing
Your Local Business
with Jeff Bullas
Yes, I want to grow my business!
(Bonus: “The Complete Guide to Online Reviews”)

In simple terms: Whether you have a brick-and-mortar jewelry store or a fully-fledged eCommerce business that sells dog toys, your customers expect you to answer their queries within hours, not days.

For many locally based businesses, keeping up with these consumer expectations is hard work. You’re under-resourced as it is and have 101 other priorities on your plate. How can you possibly sit on your laptop all day responding to people’s requests on Facebook?

read more The Secret Tactic Driving Significant Growth for Locally Based Businesses

What Should I Do Today To Market My Book?


Let’s say you are an author who understands that you are responsible for your book marketing, whether or not you have a publisher. Let’s also say you have some time, money, and resources, available to support your efforts.  Exactly what should you be doing right now?
Authors should operate out of a plan.  So step one is to create a book marketing and publicity plan.  This provides a detailed overview of what will be done by whom, for how long. It includes a budget as well.  The plan can include publicity (pursuing traditional/digital means), social media (what you will generate), speaking, advertising, and other options, such as telemarketing, direct mailing, e-blasting, or networking.