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The Ultimate Guide to Building A Solid Author Platform

We’re living in a digital age, which means no matter how you’re published, you need some kind of platform to connect with readers. Author platforms are made more important by international crises like Covid-19. Today’s post outlines how you can create a platform. This is the ultimate guide to author platforms.

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5 Easy Ways To Increase Your Book Sales

Guest Post
by Dave Chesson

You’ve written a book and you want nothing more than to publish it and get some sales. Or you’ve already published and you’re not seeing the sales you wanted or expected. Unfortunately, selling books often isn’t as simple as that old adage, “If you build it, they will come.”

That’s why we’re going to take a look at 5 ways you can increase your book sales that are easy, and in the case of the first four on the list, cost effective.

In this article you will learn:

  • How to do genre research to better position your books
  • What resources are the best for refining your blurb
  • Where you can format your book description for Amazon
  • How to ensure you’re ranking in the correct categories
  • What author swaps are and how to use them
  • Why Facebook ads are a great tool for authors

Let’s dive right in!\

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An Easy Way to Create a Book Bonus or Lead Magnet

A great way to sell more books is to plan a book launch or a special promotion at any time that includes a time-limited book bonus.

However, you have already spent hours and hours writing your book and may not have time to create a high-quality bonus.

Also, when you’re building your email list subscribers, it’s recommended to offer a lead magnet or a free gift in exchange for their email address.

You know the drill.

You visit a page on a website that offers a free checklist, video, report, etc., and in order to download it, you need to enter your email address.

However, it can be difficult to come up with an idea for your lead magnet and take a lot of time.

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Know Where To Sell Books

sell books

Supermarkets and pharmacies are two examples of places you can sell books, even while many bookstores are closed. Depending on your content, there are other outlets to consider. Seize opportunities and remain profitable.

Many brick and mortar bookstores are currently closed due to the Coronavirus, and many authors and publishers are waiting it out, hoping to sell their books through those that eventually reopen. But if you look around, there are many places through which you can sell books now — including supermarkets and pharmacies

There are tens of thousands of supermarkets and pharmacies of all sizes around the country and many of them sell books. In the past, most book sales through these outlets were mass market paperbacks, but today’s superstores carry a wide variety of books, cards, and magazines.

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Post-Pandemic Publishing for Indie Authors @markcoker #smashwords

The COVID-19 pandemic will have far-reaching consequences for the business of publishing.
In this post, I’ll brush off my imaginary crystal ball – usually reserved for my annual end-of-year predictions – and speculate on the impact COVID-19 will have on the post-pandemic publishing prospects for indie authors in the months and years ahead.
As of this writing (June 17, 2020), the immediate health and economic devastation wrought by COVID-19 has been nothing short of cataclysmic.
As we’ll learn, indie authors are well-positioned for the unfortunate circumstances we all face.
Let’s review where the globe is at now, and then I’ll jump into predictions and advice on how indie authors can overcome the challenges ahead.

You can now install Google Apps on Amazon Fire Tablets

Amazon Fire tablets have a very low price point and every year, new devices are issued. The Fire HD 7 and Fire HD 8 are very popular and all have been refreshed. There is a new way you can install Google Play and many of the best Google apps on your Fire HD, without having to go through complicated procedures.

The new software is called Amazon Fire Toolbox, the app is compatible with a myriad of Fire tablet variants, starting from the latest iteration of the Fire HD 8 to every other variant since 2014’s Fire HD 6.

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How to Publish a Short Story: 6 Steps to Perfect Your Submission

Publishing short stories is a great way to brush up on your writing and storytelling techniques, gain readership, and earn money and eventually credibility as a published author. If you want to reap these benefits, hop along — today, we’ll show how to publish a short story.

6 simple steps to flawlessly submit your short story 

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How to Pitch Your Book to Big Media Outlets

Reading Time: 4 minutesI often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing against them or their book at all, it’s a matter of knowing what the media is looking for and what they ultimately want.

When authors first contact us and I reach out to learn more about them and their book, this is something I see a lot. One example that really stands out is when someone writes a book wanting to give people advice, on anything, and they don’t have a professional background in that topic.

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6 Tips for Marketing Self-Published Books on Amazon with Author Central

Reading Time: 4 minutesMarketing self-published books on Amazon is an ongoing strategy, it never ends! But with a bit of planning and strategic organization you can convert more shoppers to buyers with minimal effort.

Here are 6 simple ways to up your game on Amazon by drawing in more readers that are specifically interested in your genre or topic!

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Authors Aren’t Silenced Even When Public Speaking Remains Off Limits

What do you do if you are the type of person who does well when in a group or seeing people in person, where your style of delivery, your touching, and your personality serve you well? In the age of corona, it means you adjust or perish. For authors, how well they handle our changed times could be the defining moment in their careers.
To market a book successfully, one must master at least some of these areas:
·         Social Media
·         Traditional Media
·         Digital Marketing
·         Advertising
·         Public Speaking
·         Networking
·         Direct Marketing/Bulk Sales
·         Affiliate Sales
Certainly, if you don’t like to do something, or you are not good at it, or you don’t have the time/funds to do it, you simply will not do it. But that just means you need to excel in other areas. If you fail across the board, your book dies. Pretty simple math there, right?
So, what do authors do who normally attend physical events to speak, hawk books, and shake hands with crowds?
Well, you can do the following:
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