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Facebook Profile, Facebook Page or a Group – Which One Do You Need? (Book Marketing Podcast)

Reading Time: 2 minutesThis is our first listener inspired book marketing podcast!

We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group.

But wait! We covered so much more in our podcast episode on this topic so be sure to download and listen to the show for all the details, recommendations and considerations!

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Why Are Some Writing Ideas Profitable?


How do writers go about taking a concept and converting it into a money-making product? Essentially, how do creative talents monetize their mind?

The formula for success comes down to three parts:

1.      Idea

2.      Content

3.      Marketing

So when you have an idea pop into your head, what do you do with it?

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Political Conventions Provide Marketing Lessons For Authors



Whether you are affiliated with the Democrats or Republicans – or declare yourself an independent – you may have caught some or all of the political conventions put on by the two major parties at the end of August. Authors can learn some marketing lessons from watching how each party staged a show and sought to convince voters (customers) to vote (buy) for their brand.

This year’s conventions were not like any other. They were not the huge spectacles they had become. No huge crowds packing arenas to cheerlead the party line. No surprises or suspense. It was just a zoomfest of taped, prepared, or staged speeches strung together. It was the ultimate infomercial.

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Powering Up Your Email Book Marketing and Promotion

You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion.

Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020).

And while we all complain about getting too much email, according to Statista, 49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis.

In fact, according to a study the Data and Marketing Association did in 2019, for every $1 you invest in email marketing, you can expect an average return of $42.

Convinced it’s time to ramp up your email game for book marketing and promotion?

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Market Your Books The Way Touristy Towns Overcharge


I have never spent $35 so my family of four could enjoy ice cream cones, but that is what it would have cost if I played the role of lazy and ignorant tourist at an ice cream parlor in Woodstock, New York. My family and I walked out, in protest, after scanning the prices on the wall. We know many people have and will pay those prices, which just goes to show you that there are many entrepreneurial opportunities for authors looking to sell their books.

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Can Some Authors Make Their Own Book Marketing & Sales Opportunities?

Where do opportunities for authors to sell or market their books come from?

Let me first tell you where they don’t come from:


None of that gets you anywhere but where you are. It may be natural to experience any or all of the above, but the quicker you stifle negative thinking or useless actions, the faster you will grow and succeed.

Ok, sure, I stated the obvious. I know anyone can tell you not to shit yourself, but it needs to be said. Stress run amok serves no one. It is not a strategy to worry and become incapacitated by wandering thoughts. There is no reason to make actionless worrying a habit.

Here is what you should do: Develop an opportunistic mindset. Instead of waiting for opportunities to be served to you, which rarely happens, you need to create your own opportunities and seize them at all costs.

Opportunity comes when:

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116 Amazing Number Headlines to Demand Attention

Check out these 116 amazing headlines based on numbers (including the title of this article). Use these headlines to create your own incredible headlines for your blog posts, website articles, video titles (or content), podcast episodes (or content), social media posts, and more.

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Authors & Publishers Must Meet All Challenges, Big & Small recently changed the interface on my blog. It is something all tech companies do every few years, really for no other reason than to freshen things up. But every single time some portal changes its look or relocates things or discards certain functions, it upsets me. It is an unnecessary change in a time where stability and familiarity are needed. The last thing I need is for my blog to play hide-and-ho-seek with me. But this experience left me wondering about change and why we so often struggle with it.

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8 Tips for Busy Bloggers – How to Make the Most of Your Time

The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger.

 This post is based on episode 82 of the ProBlogger podcast.

Finding time to blog when you’re already juggling work, family and other commitments is one of the most common challenges bloggers face – including me.

So this week I want to share eight tips and strategies you can use to make the most of your time.

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How Your Book Price Impacts Your Ad Results

We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks?

We analyzed over 1,000 recent ad campaigns for both ebooks and audiobooks to see how including a price in the ad image affected the ad’s results. As you might expect, ads promoting books at lower prices tended to have higher click-through rates (CTRs), but some of our other findings were more surprising. We hope this data will help you decide which elements to include in your ad images, no matter the prices of the books you’re promoting!

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