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Email Marketing or Social Media? Writers Need Both

Email Marketing or Social Media? Authors Need Both
Social media workshops are all the rage at writers’ conferences but what about sessions on email marketing?

When was the last time you attended a writer’s conference that focused on email marketing: how to set it up, the benefits, what your giveaway should be, and how to use this tool to make the most of your book marketing efforts?

It seems like conference planners are more interesting in workshops on understanding Amazon, Facebook advertising, and social media marketing in general.

Don’t get me wrong. Those are all vital subjects for authors to master.

Yet, email marketing is also an important component of any indie author’s marketing strategy. In some ways, it’s more important than using social media.

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Podcast Your Way to Greater Author Brand Recognition

Have you considered appearing on a podcast? Podcasts are one of the best ways to boost your author brand. By appearing on relevant podcasts, you have the chance to spread the word about yourself as an author, and let people know about your latest projects. Even better, you get to share your personality while doing…

Podcast appearances boost your author brand by Dave Chesson for BookWorks.comHave you considered appearing on a podcast? Podcasts are one of the best ways to boost your author brand.

By appearing on relevant podcasts, you have the chance to spread the word about yourself as an author, and let people know about your latest projects. Even better, you get to share your personality while doing so, increasing your likeability.

Read on to discover:

  • Why podcasts are worth your time
  • A step by step process for appearing on podcasts
  • A list of relevant podcasts for your consideration

Why Podcasts?

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5 (crazy easy) Book Promotion Ideas to Scare up More Book Sales Before the End of the Year


It’s hard to believe that we’re less than two months from Christmas already. And even though you’re probably still knee-deep in Halloween candy and Fall decorations, many stores are already putting up Christmas stuff in preparation for the upcoming holiday season. If, like many of us, you woke up wondering if you’re too late to pull off some book promotion magic and drive more holiday sales, the good news is you aren’t. But if you want to target this same holiday market, now is the time to kick your planning into high gear. (In fact, I recently published a book on selling more books at the holidays, and you can get it here.)

Targeting the Christmas shopping season doesn’t have to be a lot of work. Maybe add just a few tweaks to your book promotion plan and you’re set. Whether you pick all five of these, or just one or two, you’ll still be yards ahead of many other authors. I speak to a lot of folks, post-Thanksgiving, who desperately want to pull in more holiday book sales. At that point, a lot of the momentum is lost. So spend a little bit of time now to make sure you get your share of the holiday shopping pie! Here are five ideas to get you started!

Your Target Reader: Identifying and Making the Connection

In my last post—Connecting to Readers is Book Marketing 101—I said that if you take the time to develop authentic reader relationships, be of service and provide value, the reward will be loyal fans. But exactly who is your target reader? You need to know this before you can effectively locate and engage with the readers who eagerly await your writing.

Allow me to address this critical groundwork…

Start With Your Book 

If you have written many books (especially if they are all of one genre) and they sell well and you have some sort of platform or email list, you probably know who your readers are. If you want to find out even more, you can set up a short survey. In short, if you have already cultivated fans, you can simply ask.


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3 Questions You Must Ask to Build a Strong Content Strategy


3 Questions You Must Ask to Build a Strong Content Strategy

Your book promotion materials

Book promotion materials such as bookmarks and rack cards.A book is a wonderful thing! But of course it’s not much good unless people read it, and to make that happen, sometimes you need to go beyond social media and word of mouth. Printed book promotion materials can help you do that, so in this article we hope to help you find just the right combination of giveaways for your book.

One of the advantages of doing your own book design and typesetting is that you can also produce your own book promotion materials. To reduce the learning curve for you, InDesign Secrets offers free Adobe InDesign templates for all kinds of publications.

You probably don’t need all of the book promotion materials listed below. Read about your options, and then stick with a few of them. For purposes of illustration, we invented an author named Sonny Day with a book called Off the Deep End. Here are the book promotion materials you’ll find in this article:


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Should My Novel Become a Series?


Have you ever read a series that would have worked better as a single book? Or a standalone novel with untapped potential? When a story’s natural ending is ignored or overlooked, it can create an unsettling experience for readers. As indie authors, we don’t have agents to guide us on this matter, nor do we have publishing contracts that commit us to a particular direction. The decision is ours and ours alone. But how are we supposed to know if we’re making the right one?

Having written both a standalone novel and a series, this is something I’ve considered at length. From a business perspective, there are many advantages to writing a series. It can be easier to grow your fan base because loyal readers are more likely to buy additional titles, especially if you keep delivering the goods. Plus, many of the production and promotional activities that went into the first book can be leveraged for others that follow, so you’re not starting from square one.

While these benefits may sound appealing, not every story is destined to become a series. Forcing yours into the wrong container can have disastrous results. So, how do you know which path is the right one? Before you decide, consider these three questions:

How to Create Beautiful and Effective Marketing Graphics on a Budget


If you’re checking out this blog you are more than likely a small business owner, marketing manager, passionate entrepreneur, or all 3 rolled into one.

Whichever category(ies) you fall into, by now you’ve realized that creating powerful content to promote your brand but not deplete your budget, is one of the greatest challenges you face on your way to revenue-generating brand recognition.

Seth Godin, former vice president of direct marketing for Yahoo!, explained the power of digital marketing best when he said that, “Marketing is no longer about the things that you make, but about the stories that you tell.”  

Here are 4 digital marketing tactics that will help tell your story, build your brand, and stay on budget.

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Book Promotion 101: The Complete Book Signing Checklist!

Book Promotion 101: The Complete Book Signing Checklist!

Got a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius!

Things to Do Before Your Book Signing

  • See if you can get a copy of the store’s media list. More than likely the bookstore will send out press releases but it’s important for you to do the same. Not only will you be able to target the same people twice, but the store manager will also know that you are actively involved in doing book promotion for your own event.
  • Send a quick email confirmation of your signing to the bookstore. Include things like date and time, and also who will be supplying books to the event and how many. Are you bringing books? Is this a consignment deal? If so, be sure to outline the terms as you understand them in the email. This is the kind of thing that makes you look like a true book promotion professional and show the store manager that you take your book signings very seriously.
  • Start tapping into that media list you’ve been creating and begin contacting local media to promote your book event.

How to Define Your Target Market: A Guide to Audience Research


Defining your target market is one of a marketer’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them.

Here’s a hint before we dig in: Your target audience is not “everyone.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.

The better you understand your target market, the more closely you’ll be able to focus your ads, so you can pay only to reach the audience most likely to convert into customers. As your depth of audience insight grows, you’ll start to see higher conversion rates and better ROI—key metrics that matter to all marketers (and marketing bosses).

In this guide, we’ll walk you through a simple process that allows you to understand who’s already interacting with your business and your competitors, then use that information to develop a clear target group as you build your brand. It’s all about narrowing your focus while expanding your reach.