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Ramp Up Your Book Sales with Email Book Marketing #h2e


Email book marketing is a great way to get the word out about your brand, your books, your events, and other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.

But most of us can’t open our inbox without seeing dozens of emails for products, services or promotions.

So how do you break through the noise?

Below are my tips for ensuring your emails get opened.

Keep in mind, I’m referencing emails because not every indie author needs to do an official newsletter, certainly not when you’re just starting out. But these tips also work for you folks with newsletters, so keep reading!


How to Get 10,000 Facebook Fans in 72 Hours #h2e via @jeffbullas

Patience. It is a virtue I don’t have.

So when I wanted to grow my audience quickly before my current book launch, I started researching growth hacks. I had a few requirements for what I was looking for:

  • It couldn’t take a lot of time to execute. I run three companies, am a published author, have two kids and occasionally like to see my husband, so time is limited. This hack had to be quick.
  • It had to be easy. I am not a techie and my tech team is busy working on client accounts, so this had to be simple. And yes, I could have hired someone, but I wanted to make sure I could personally do this hack so I could share it with our students as a strategy they could use when I found what worked.
  • There had to be ROI. Audience growth is great, but you can’t use the audience to pay for your next vacation or hire your next employee. The growth strategies had to be ROI positive.
  • It had to work quickly. I started this project in June and our launch started just a few months later, so this had to work quickly. And as mentioned before, I am not patient, so speed was a must.

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5 Reasons Why Being an Indie Author is Better #h2e


As an indie author, you have numerous avenues for getting your book published in today’s market.

But when I go to writer’s conference I’m still hearing that getting a publisher is the industry Holy Grail. But what many authors don’t realize is that publishers actually create systems that make it difficult for authors to sell books.

Yes, being an indie author is a great responsibility, because you retain all control over your book, including the creative, digital, international rights, and promotion.

But it’s a beautiful thing because it gives you flexibility. Retail is finicky, trends can happen overnight, and publishers are notorious for ignoring trends and opting to forge ahead with what worked 20 years ago.

Five reasons why being an #indieauthor is better! via @bookgal
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But the average indie author is smarter than that. And here’s why:

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Update: How to Host a Goodreads Giveaway #h2e

Update: How to Host a Goodreads Giveaway

Goodreads Giveaway Update

Goodreads giveaways are always free to list, that is if you don’t count the cost of your paperbacks and the postage you use to send your books to the winners.

Why even engage in a Goodreads giveaway? I’ve found that I always reap a bump in sales. Besides, giveaways increase awareness of your titles and you as an author, and let’s admit it; giveaways are popular.

Host Giveaways of Your Books

 Contests are easy to create and run on Goodreads because Goodreads is a partner in the endeavor. Follow these steps:


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How to Set Up an Email List – For Free #h2e

Whatever you write, and whether or not you have a blog or even a website, it’s a great idea to have an email list.

You might have heard this called an “email newsletter” or “mailing list” – it’s basically the same thing. The idea is that you let interested readers enter their email address on your site, so you can send them updates.

Some writers and bloggers do this on a regular basis, with a weekly or monthly “newsletter”. Others just email when they’ve got a particular bit of news to share – like a new book coming out.

It’s up to you how you use your email list … but it’s crucially important that you have one.

Why Email Matters So Much

You might wonder why email’s so important. Wouldn’t it make just as much sense to encourage people to “like” your Facebook page, or follow you on Twitter, or engage with you in some more dynamic way?

The crucial thing about email is that you are in control. When you post on social media sites:

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Live Blogging a Book Makes You Smarter


From The Foundation for Economic Education:

There are so many products and services that claim to make you smarter. It’s a huge industry. Get-smart video games and puzzles are everywhere. Websites and apps that promise fast results are booming.

I’m a skeptic of the tools being promoted these days, but not of the overall idea. It makes complete sense. Not everyone is a born genius in every area, but everyone can surely improve the efficiency and functioning of the mind you have.

Heaven knows we think enough about getting our bodies in shape. Maniacal energy goes into pumping up our bodies, losing weight, flattening our bellies and bulking up our chests and arms. Health clubs have remained a boom-time industry, and there’s no end to the diet books, strategies, theories and ambitions.

It’s all terribly superficial compared with a much more important matter of finding ways to strengthen our capacity to think. But as with health clubs and exercise machines for our bodies, we will quickly discover that there are no shortcuts for… hard work.

. . . .

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We’ve given one of our favorite features a boost! You can now manage your profile photo, or avatar, right on This avatar, powered by a service called Gravatar, is the image that represents you online — a thumbnail that appears next to your name when you interact on blogs and websites. With this recently refined feature, you can upload, edit, and update your avatar at

Your avatar shows up in many places on For example, you’ll see it on your site next to your blog posts:

And when you like someone’s post:

Or when you comment on a post:

As you can see, your avatar helps to establish your identity and credibility on — but also across the internet. It will also appear on other websites that use Gravatar, like Stack Overflow and Hootsuite. This means that you don’t have to re-upload…

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Authors Use Multi-tiered Strategies To Gain Max Exposure In Book Price Promotions

From Digital Book World:

Book price promotions are one of the most useful strategies independent authors have for finding new readers and shifting units. Price promotions are like sales: authors lower their price of their book to encourage new people to try it. However, temporarily reducing your book to 99 cents (or free) won’t matter unless the right readers know about your price promotion.

That’s where online book promotion services step into the picture. If you’re not familiar with sites like BookBub, they’re places where readers can find discounted and free books — and sign up for newsletters to notify them of the latest deals within their genres of interest. Getting your book featured by the most popular services is incredibly valuable, will almost guarantee a bump in sales and downloads. However, these placements are not guaranteed, and your promotion can always benefit from being featured elsewhere. In these situations, smaller promo services are worth considering.

Reedsy has released an evolving directory of Book Promotion Services. Authors can use it to search for prospective book promotion services, sorting by genre, advertising costs, and mailing list size.

. . . .

Rhetorical question: when you’re planning your price promotions, would you rather put all your eggs in one basket or try to get every last bit of exposure possible?

Let’s say you’re planning a week free promotion with the aim of getting 50 reviews for your self-published book. You want to ensure that you’re getting a steady flow of downloads, as it will improve your rank in Amazon’s Free store much more than a one-day spike.

To “trickle-in” these new readers, you will arrange for your “Tier I” promotions (the ones with the greatest track record, with whom it is commonly more expensive to work) to run on different days, supported by promotions on Tier II, Tier III (and maybe Tier IV) sites. For example, the first three days of your Amazon Free Promotion might be supported by paid promotional placements as follows:

read more: Authors Use Multi-tiered Strategies To Gain Max Exposure In Book Price Promotions

Joan Stewart: Using Goodreads to Promote Your Book


Guest post by Joan Stewart of The Publicity Hound

Gone are the days when an author could count on a book review in a newspaper or magazine to send books flying off the shelves. Book review sections in newspapers and magazines have practically disappeared.

That’s why it’s imperative that you know where millions of readers are clustered online, discussing, reviewing and recommending books in their favorite genres. If you can tap into just a few of these many online communities, you can build up excitement and momentum for your book that can result in more sales than you might have seen from a printed review.

The biggest of these sites? Goodreads, the largest site for readers and book recommendations in the world. It boasts more than 7.3 million members, from casual readers to bonafide bookworms.

Goodreads members create virtual bookshelves and have added more than 260 million books they love reading. They recommend, review and compare books. They keep track of what they’ve read and what they want to read. The reason Goodreads is one of the most valuable tools in your promotion toolbox is because whenever someone views a book, Goodreads always shows them their friends’ reviews of that same book.

And your goal, as an author, is to have as many people as possible add your book to their shelves and review it. Goodreads makes it easy for you through its Author Program. After you’ve signed up for an account, you can connect with readers several ways:

read more : Joan Stewart: Using Goodreads to Promote Your Book