t’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching, national and otherwise, the rules have really changed.
I’ve written a lot about how a great media pitch can improve a lot of your book marketing strategies, beyond media pitching even, and why a solid subject line is more likely to get your intended target to open your email, but I want to go beyond that. I’ll go a bit behind the scenes, so you know what the media really wants – and it’s more than just an outstanding pitch.
First and foremost the media wants someone who is an expert – who is on top of changing trends, new statistics, and who brings with them a robust social media platform. I’ve had reporters tell me that they sometimes won’t pick an author who isn’t really active on social, or who has a following that isn’t engaged with their message.
Now let’s take a look at that, and other important book marketing strategies that factor into whether or not you’ll get the ‘yes’ you’re looking for on your next big book promotion push.