t’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching, national and otherwise, the rules have really changed.
I’ve written a lot about how a great media pitch can improve a lot of your book marketing strategies, beyond media pitching even, and why a solid subject line is more likely to get your intended target to open your email, but I want to go beyond that. I’ll go a bit behind the scenes, so you know what the media really wants – and it’s more than just an outstanding pitch.
First and foremost the media wants someone who is an expert – who is on top of changing trends, new statistics, and who brings with them a robust social media platform. I’ve had reporters tell me that they sometimes won’t pick an author who isn’t really active on social, or who has a following that isn’t engaged with their message.
Now let’s take a look at that, and other important book marketing strategies that factor into whether or not you’ll get the ‘yes’ you’re looking for on your next big book promotion push.
How To Ebook 