One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and other influencers with promises of accommodations and five-star experiences, all…
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How to Sell More Books with 13 Pre-Order Strategies
If you’ve never done a pre-order campaign, or your last one wasn’t successful, I want to go over 13 strategies that will ensure you’ll sell more books next time around.
Working pre-order campaigns into your author marketing plan help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can really be lucrative for sales, when done right.