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Monthly Archives: January 2019

How to Improve Your YouTube Video Exposure: 6 Useful Tools

Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouTube Keyword Research With Keyword Tool Keyword Tool is one of my go-to resources for […]

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How to Calendarize Your Book Marketing Approach


Whether you’re traditionally or self-published marketing your book, is difficult. Here’s what I know for sure, as Oprah says. You have to start promoting your book as early as possible, and you can’t stop after it’s published. How do I know? I’ve published work in every genre except screenplays—and I’ve made all the mistakes!

Here are some ideas to get you started—but use your own imagination to reach your audience “where they live.” Think outside the box! One of the best marketing tools I’ve seen was for I Love Men In Tasseled Loafers. Author Debbie Karpowicz created chocolate tasseled loafers, as swag for the launch party. She sold more books that night than some people sell in their lifetime, and I’ve never forgotten the title of her book.

AS SOON AS YOU KNOW your book’s release date

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12 SEO Tips to Drive Traffic and Sell Books

By Lee Foster

Sometimes truly happy events occur in the life of a writer/author/publisher who is posting articles on a blog/website. The writer usually hopes to gain audience share, possibly ultimately selling more books or other “products,” such as paid talks and consulting.

Such an event transpired for me in September-October of 2018, regarding a single article.

Each year I look at this particular perennial article, freshen it up, and emphasize it to my audience on my website and in social media about September 1. That article has a two-month shelf life of popularity, as you will see. It is one of the 500+ articles on my website at Foster Travel.

I had modest expectations for this article on September 1. I suspected that, based on past recent years, I would get perhaps 400 new reads of this article in the two-month period.

But I actually got 7,209 reads. So, what happened? Why did this article become suddenly relatively popular?

Some variables may be unknown. But one is known:

For the first time, I put careful attention into improving the Search Engine Optimization for this article. I now use a 12-point checklist to review SEO for all my articles, as you will see below.\

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How to be a Better Podcast Guest

Virtually every marketing expert agrees that if you want to get your message out there in 2018, podcasts are the way to go. We’re told we need to launch our own podcasts, or at the very least be frequent guests on podcasts.

This is all very well and good, but how exactly do you go about being a guest on a podcast? How do you make sure that the resulting episode is both fun for listeners and achieves your goals*?

While that might be an obvious question to some, I’m surely not the only one who feels like he is flailing around in the dark. Over the past 18 months I have been a guest on a half-dozen podcasts, and even though I tried to prepare for each interview and studied up on how to be a guest on a podcast, I still had to learn almost everything the hard way.

The following post details a few of the things I wish I had known before my first guest spot.

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The Ultimate Guide to Social Media for Writers 2019

Using social media to get our writing out into the world can be an amazing opportunity.  It helps market our works and hopefully, gain a following that will continue to benefit from our writing. But it can also be a curse. Because of so many social media platforms, most writers languish in obscurity and end…

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Episode 58: Reviving a Dead Book (Case Study #4)

Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make.

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Creative Book Marketing Ideas

I was talking with a class that I was teaching this past week about marketing strategies and realized we haven’t had a marketing post in a while. Twitter and Facebook are what I think of as old marketing standbys, but there are other, more creative ways to market. Of course, as the kids say, YMMV (your mileage may vary) with all of them. Below is a summary of what we discussed.

Before I begin, however, don’t forget Martin Crosbie’s huge list of book promo sites.

And now, a few creative ways to market your book without constantly saying (or typing) “Buy My Book” (or the equivalent):

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Protected: How To Publish and Market Workshop Notes plus; Evaluation Form w/Coop Biz. Jan26 2019 Use password given at workshop

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How Blogging Helps Authors

Blogs can be an author’s best friend, even if it seems like a time suck to read, share, or post on blogs.  But let’s take a look at how many successful authors strategically use the world of blogging to advance their brand and promote a book.
There are lots of blogs out there of varying sizes and shapes.  Some have millions of followers and others have only a handful.  One of the first uses of blogs is to inform the author of what’s going on in the world of books and publishing, as well as the subject area he or she writes on or the industry he or she works in.  You can easily monitor what’s being said out there by connecting to popular blogs on a targeted topic.
The next thing authors should do is try to connect with these influential bloggers and befriend them.  Offer to write a guest-post or provide comments to their blog.  They can help you build up your following by sharing your voice and exposing it to their tribe.
Look at who else comments on the blog.  Try to connect with them as well.  They, too, want to be active in the online community and perhaps you can help one another.

8 Ways To Get Media Coverage For Your Book

One impression of the news media is that it covers crime, tragedy, and controversy.  Another is that it is filled with soft stories about diets, viral You Tube videos, twitter spats, celebrity gossip, and coverage of the basics:  weather, Wall Street, sports, and lottery winners.  There are some meatier news outlets that report in-depth on real issues of the day, but they are in the minority.  How will you position your book, brand, and message to the media?