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Monthly Archives: September 2017

The Product Launch King: On Launching Books and Other Products

The Product Launch King, Jeff Walker, and his students have done hundreds of millions of dollars in business and product launches… so when he talks, I listen. (I really do!)

Now he’s just released an awesome new training video – and it’s free as part of his Launch Workshop. You’ll learn what’s working now if you want to launch a new book, a new product, a new service, or even an entire business.

It’s powerful training. And there’s absolutely no charge to see this video:

Jeff wrote the playbook for the online product launch. He really has helped thousands of people achieve online success with book launches, product launches, and business launches.

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E-Book Readers Are Showing Their Love for @OverdriveLibs

Overdrive is the largest company operating in the digital library sector and many people are frequently borrowing them instead of buying. Overdrive recently conducted an “ask me anything” on Reddit and they have been showered with praise by the vast majority of users.  Here are the most notable statements the company made.

“Audiobooks are absolutely trending up much like podcasts. They actually increased in popularity at a higher rate than even eBooks through OverDrive. A massive reason for this is the convenience that digital audiobooks offer as you don’t need to carry around loads of CDS. Currently we offer hundreds of thousands of audiobooks available in our marketplace and we add more each month.

“An important note is that libraries determine the content they want to purchase so if your library doesn’t have a large number of audiobooks you can always recommend that they add more. A great tool to use is our search function on You can search our full catalog and sort by audiobooks to find books you’d like that your library doesn’t currently offer. Sometimes audiobooks aren’t produced at the same time as the new release eBook or physical book which may be why you see a lag in when they’re released but if you search at you can peruse the millions of titles we have available.”

“Wishlists are being integrated into Libby.”

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Upload Once, Blog Anywhere: Photos from Google News

Google Photos is one of the most popular ways of storing and sharing photos online. is one of the most popular ways to blog. Wouldn’t it be great if they played well together — if you could use photos you’ve uploaded to Google on your site?

We thought so, too: starting today, you can browse, search, and copy photos from your Google account right from your blog posts and pages. Introducing: photos from Google!

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Book Marketing Tips: Work with Other Authors VIA #JohnKremer

You can sell a lot more books if you work with other authors than if you try to do everything all by yourself. — John Kremer

Here are a few tips on how to work with other authors:

Interview them. Have them interview you.

Blog about their book. Have them blog about your book.

Do joint promotions with a group of authors of similar books.

When you are interviewed by someone, ask them to interview your friend as well.

And here are a few other ideas: 51 Ways to Help a Book Author You Love


What Can We Learn From a Boosted Facebook Post with 545 Shares? #BlogTyrant

I’ve always been a little skeptical of Facebook ads and boosts.

Partly this is because I’ve never been very good at running them, and partly because I’ve never felt like the traffic on Facebook was as “buy ready” as Google’s.

So what happened when a boosted post of Blog Tyrant’s received over 500 shares?

Well, the results were quite mixed and, as you’ll see below, there are quite a few lessons and ideas that I wanted to write about here because I’m sure someone out there is going to be able to do something useful with the information.

I’m not sharing the number to brag, but just to show you the kind of results that can be achieved (or not achieved!) with a simple paid promotion.

Shall we?

The boosted Facebook post in question

Let’s start by taking a look at the actual Facebook post that I did which then turned into a paid boost run straight from the Facebook page and not the ads area (that’s a different thing, if this is all new to you).

Please keep in mind that Facebook is not something I’m very good at and have never focused on it too much. Here it is:

Something I’ve been focusing on a bit more lately is the idea that blogging and online business is something that more and more people are turning to as traditional job roles change and artificial intelligence and robotics make whole cities redundant. I even wrote about it over on the Jeff Goins blog.

Blogging might not be the “coolest” things anymore, but it is still extremely effective and it is a fantastic way to increase your chances of making money on the Internet and it can provide a bunch of new opportunities for businesses and families that are struggling.

With all that in mind, I’ve been trying to talk about how to start a blog properly a bit more so as to introduce people to the idea that your traditional “bricks and mortar” business isn’t the only option out there. I genuinely hope this stuff helps someone out there, and I try really hard to just write about effective strategies that could work for people.

Some lessons I learned from this Facebook boost


Making A Great Author Website In 16 Steps

A website for an author is an extremely important marketing tool and most writers have mediocre ones.  Some are too simple, cluttered, ugly, outdated or ineffective in doing what it’s supposed to do:  represent your brand, serve as a lead generator, be a point of connection, and a place of business.  So how can today’s author spruce up his or her website so that it best represents and serves one’s interests?
First, look at your site from the eyes of those who would come to visit it.  What feeling would they get?  Is everything clearly navigational?  Are things that one expects to find up on the site actually there?  Is everything updated? What’s the overall reaction one gets when seeing the site?  Does it touch all of your digital senses — including sound, video, text, or graphics?
Second, ask yourself if you started from scratch, how different would a brand new site look in comparison to what you have?
Here are the 16 areas you should examine more closely when looking to spruce up your website:

Podcasts are Trending. Here’s How to Start Now @BadRedheadMedia 

Podcasts have steadily gained popularity over the past few years with more people looking for on-the-go entertainment as they multitask through hustle and bustle of daily life. #BookMarketingChat (read our entire Book Marketing Chat summary here) guest Rachel Moore shared her tips for authors looking to start their own podcast.

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No Money, No Problem: 5 Content Marketing Strategies For A Shoestring Budget

Are you ready to hear a harsh truth?

The ‘if you build it, they will come’ approach to marketing is dead.

Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences.

But you’d be far better off making like the majority of business owners today who are investing their hard-earned resources into content marketing. With 70% of marketers upping their content output in 2017, a content-driven approach offers a win-win outcome as you generate leads and grow your reputation at the same time.

Let’s be honest, though. Growing your brand’s presence through content marketing can feel like an uphill battle, especially if you’re strapped for cash.

Fortunately, there are some actionable options for businesses with little to no budget.

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How To Use Email Automation To Significantly Increase eCommerce Sales

Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust!

Check out these results from a Custora study called E-Commerce Customer Acquisition Snapshot.


Despite the fact that the world has been using email for more than two decades, only recently have we started to really take advantage of email automation for business purposes. This technique can be incredibly helpful to increase eCommerce sales because it reaches the majority of your traffic and personalizes the experience.

There are several important truths about the use of email generally in modern business:

  • Email is one of the most effective marketing channels for conversion. It helps businesses reach more potential customers early, and persuade them to convert.
  • Email is one of the best tools for engaging potential customers because it offers incentives, promotions, discounts, and other benefits directly.

But how do you specifically use email automation to bring people back to your website and increase eCommerce sales?

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5 Ways to Make Money with Your Twitter Account

Twitter is a key part of any social media marketing campaign.

However, you don’t have to have a blog in order to make money through Twitter.

There are several ways that you can make money through the social network without trying to sell your own products or services.

Twitter is a powerful platform unto itself, not just a conduit for marketing another site. You can create a Twitter account around a profitable niche — making money online, online education, or motherhood, for example — and amass a large number of followers interested in that niche. Then you can tweet links to interesting content from around the web, offering your followers something of value without ever having to create content yourself.

So how do you make money? The same way you do on a blog: Selling advertising, sponsored links, and affiliate marketing. Here are a few programs that can help you make money on Twitter:

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