Google Photos is one of the most popular ways of storing and sharing photos online. WordPress.com is one of the most popular ways to blog. Wouldn’t it be great if they played well together — if you could use photos you’ve uploaded to Google on your site?
We thought so, too: starting today, you can browse, search, and copy photos from your Google account right from your blog posts and pages. Introducing: photos from Google!
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I’ve always been a little skeptical of Facebook ads and boosts.
Partly this is because I’ve never been very good at running them, and partly because I’ve never felt like the traffic on Facebook was as “buy ready” as Google’s.
So what happened when a boosted post of Blog Tyrant’s received over 500 shares?
Well, the results were quite mixed and, as you’ll see below, there are quite a few lessons and ideas that I wanted to write about here because I’m sure someone out there is going to be able to do something useful with the information.
I’m not sharing the number to brag, but just to show you the kind of results that can be achieved (or not achieved!) with a simple paid promotion.
The boosted Facebook post in question
Let’s start by taking a look at the actual Facebook post that I did which then turned into a paid boost run straight from the Facebook page and not the ads area (that’s a different thing, if this is all new to you).
Please keep in mind that Facebook is not something I’m very good at and have never focused on it too much. Here it is:
Something I’ve been focusing on a bit more lately is the idea that blogging and online business is something that more and more people are turning to as traditional job roles change and artificial intelligence and robotics make whole cities redundant. I even wrote about it over on the Jeff Goins blog.
Blogging might not be the “coolest” things anymore, but it is still extremely effective and it is a fantastic way to increase your chances of making money on the Internet and it can provide a bunch of new opportunities for businesses and families that are struggling.
With all that in mind, I’ve been trying to talk about how to start a blog properly a bit more so as to introduce people to the idea that your traditional “bricks and mortar” business isn’t the only option out there. I genuinely hope this stuff helps someone out there, and I try really hard to just write about effective strategies that could work for people.
Some lessons I learned from this Facebook boost
Are you ready to hear a harsh truth?
The ‘if you build it, they will come’ approach to marketing is dead.
Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences.
But you’d be far better off making like the majority of business owners today who are investing their hard-earned resources into content marketing. With 70% of marketers upping their content output in 2017, a content-driven approach offers a win-win outcome as you generate leads and grow your reputation at the same time.
Let’s be honest, though. Growing your brand’s presence through content marketing can feel like an uphill battle, especially if you’re strapped for cash.
Fortunately, there are some actionable options for businesses with little to no budget.
Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust!
Check out these results from a Custora study called E-Commerce Customer Acquisition Snapshot.
Despite the fact that the world has been using email for more than two decades, only recently have we started to really take advantage of email automation for business purposes. This technique can be incredibly helpful to increase eCommerce sales because it reaches the majority of your traffic and personalizes the experience.
There are several important truths about the use of email generally in modern business:
- Email is one of the most effective marketing channels for conversion. It helps businesses reach more potential customers early, and persuade them to convert.
- Email is one of the best tools for engaging potential customers because it offers incentives, promotions, discounts, and other benefits directly.
But how do you specifically use email automation to bring people back to your website and increase eCommerce sales?
Twitter is a key part of any social media marketing campaign.
However, you don’t have to have a blog in order to make money through Twitter.
There are several ways that you can make money through the social network without trying to sell your own products or services.
Twitter is a powerful platform unto itself, not just a conduit for marketing another site. You can create a Twitter account around a profitable niche — making money online, online education, or motherhood, for example — and amass a large number of followers interested in that niche. Then you can tweet links to interesting content from around the web, offering your followers something of value without ever having to create content yourself.
So how do you make money? The same way you do on a blog: Selling advertising, sponsored links, and affiliate marketing. Here are a few programs that can help you make money on Twitter: