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It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. They made me more than $160,000 in 2009 alone and changed my business.
Blogger may be leading the betting pool for the next Google product to be canceled, but there are still a lot of authors who have their site on the platform (so do a lot of blogs, some of which look quite good).
I would do my best to discourage an author from setting up a new site on Blogger (**), but if you have a site on that platform then it would be worth your time to spend a few minutes optimizing your SEO.
What would be a simple process in WordPress (install a plugin) is a little more complicated in Blogger. All of the changes will be made in your site’s settings pages, and it is a very short list consisting of 3 items.
Yes, that is a short list, but while there are guides that explain how to make a dozen or SEO tweaks to a Blogger blog, most of what they tell you to do is related to optimizing a single post or page rather than the entire site. I am developing a set of instructions on how to optimize the SEO on each post or page as you publish it, but as I see it that is a separate topic because it is focused on your day to day blogging activities.
This post focuses on optimizing the SEO for the entire site.