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4 Ways To Optimize Blog Content So That It Actually Gets Read via @Jeffbullas

You probably already know that having a blog is important, but you may secretly be dubious about how often people actually read to the end of any post you publish.

No doubt you’ve crunched some data and noticed that the amount of time people spend on certain web pages doesn’t exactly correspond with in-depth reading habits.

But that doesn’t mean it’s time to give up.

Read more: http://www.jeffbullas.com/optimize-blog-content/

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How to Get the Most Out of SEO for Your Author Site on Blogger

Blogger may be leading the betting pool for the next Google product to be canceled, but there are still a lot of authors who have their site on the platform (so do a lot of blogs, some of which look quite good).

I would do my best to discourage an author from setting up a new site on Blogger (**), but if you have a site on that platform then it would be worth your time to spend a few minutes optimizing your SEO.

What would be a simple process in WordPress (install a plugin) is a little more complicated in Blogger. All of the changes will be made in your site’s settings pages, and it is a very short list consisting of 3 items.

Yes, that is a short list, but while there are guides that explain how to make a dozen or SEO tweaks to a Blogger blog, most of what they tell you to do is related to optimizing a single post or page rather than the entire site. I am developing a set of instructions on how to optimize the SEO on each post or page as you publish it, but as I see it that is a separate topic because it is focused on your day to day blogging activities.

This post focuses on optimizing the SEO for the entire site.

read more: https://the-digital-reader.com/2017/10/11/get-killer-seo-author-site-blogger/

35 Mind Numbing YouTube Facts, Figures and Statistics – Infographic @jeffbullas

It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit.

Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.

When you start connecting that many people with global social networks such as Facebook (with over  900 million users), then opportunities and access to markets that were local become  global.

Markets for business that were measured in thousands and millions suddenly scale to billions.

It is not only the size that expands but the velocity of the market accelerates as information is transferred and shared at light speed on optic fibre and wireless networks.

Social Media is Unlocking Opportunities

read more: http://www.jeffbullas.com/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/

How to Start Guest Blogging When You Are Completely Unknown @jeffbullas


I’ve got some hard news for you…

It may come as a surprise.

If you’re getting less than 250 website visitors a day, your priority should be writing for other people’s blogs, not your own.

Why’s that, you say?

Well, because when you have low visitor numbers, writing for your own blog is like shouting in a vacuum – no one can hear you.

The benefits of guest posting are many – you tap into other people’s traffic, you cultivate relationships with other bloggers in your sphere, and you build a good reputation.

Most importantly, you get ‘DoFollow’ backlinks from various websites, all of which can help raise your domain authority.

In case you don’t already know, domain authority is a scale from 1 to 100 that predicts how likely it is that a website will rank on page #1 of the search results for any given keyword.

And here’s the bad news: if your domain authority is less than about 25 or 30, it’s going to be extremely difficult for you to get a page #1 ranking for any of your chosen keywords.

Blogging is a notoriously hard scene to break into. So here’s why guest blogging should be a priority of yours if you’re really serious about establishing a name for yourself.

read more: http://www.jeffbullas.com/how-to-start-guest-blogging/

#Smashwords has a Podcast

Not to be outdone by Barnes & Noble, ebook distributor Smashwords has launched a podcast. It is not called WordSmash (which would have been my choice) but Smart Author:

Whether you’re new to ebook publishing or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers with your words. A short preview trailer launched this week.  Give it a listen now at Apple Podcasts, or visit any of the links at the bottom of this post.

Next Friday, October 27, marks the official launch when we’ll release the first four episodes.  Subscribe now at Apple Podcasts so you don’t miss a single episode!

You might wonder, does the world need yet another podcast on self publishing?  I think the answer is YES!

read more: https://the-digital-reader.com/2017/10/20/smashwords-has-a-podcast/

6 Powerful Reasons Why you Should include Images in your Marketing – Infographic @jeffbullas

I have become a habitual Instagrammer.

When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”.

All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the Facebook and the Twitter share buttons and it flies around the world.

It then showcases in my follower’s streams and updates and invites them to engage with me by commenting, liking or sharing.

Jamie Oliver a “celebrity chef”, understands this and with over 412,000 followers on Instagram has  embraced the power of photos to market the Jamie Oliver brand.

Not surprisingly, the better the photo the more it drives engagement and Instagram takes my ordinary and average photos and gives them that “zing” factor (a good example is my Instagram photo from Istanbul, Turkey in the top right corner of this post) .

read more: http://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

The Author’s Guide to Twitter: 280-characters Edition

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody.

Recently, Twitter allowed some users to write tweets of up to 280 characters instead of the usual 140. Issues like harassment, online bullying, and potentially inciting nuclear war are important, but they had to wait so Twitter could make sure jerks like me would have more sand in their sandboxes, apparently. It is my gift, it is my curse. I take this responsibility very seriously, and I feel a certain noblesse oblige to help other writers who have been or will one day be granted this awesome power. If you’re an author, a writer, or just someone willing to visit this website and click the banner ads, it is your solemn duty to read this column and learn how to wield your words effectively in this expansive new landscape.

read more: http://writerunboxed.com/2017/10/21/the-authors-guide-to-twitter-280-characters-edition/

From eBooks to cBooks – new eBook format combining the best of book and film in an exciting new story platform.

Guest Column: Screenwriter and film producer Nick Fletcher and creative author Elsa Evripidou talk about the creation of the new cinematic book ‘Monsoon Tide’

Imagine a product where you can access a character’s backstory, inner thoughts and motivations but you can also see and hear the people, locations and action with the immediacy of a film.  With a cinematic book or cBook you read a chapter on your e-reader and then click to view the ensuing clip which propels you to the next chapter and so on.  The story is therefore revealed, half in a written and half in a film format.

Reasons for it:

  • We have all had the experience of watching beloved novels become slightly disappointing feature films because some of the intricacies of the original story and the insights into the characters have got lost in translation.  The cBook means that this depth of background can be retained whilst at the same time exploring some wonderful cinematic possibilities.
  • In our view, e-books are, for the most part, merely replicating conventional books in an electronic format.  As a result, they are losing market share to the old style printed books.   E-books, however, can do so much more.  There are many audio-visual, gaming and interactive possibilities which could be added to e-books and could perhaps appeal to new audiences.
  • As avid readers ourselves, we were naturally concerned that the cBook might be seen as a dumbing down of literature, taking people away from the joys of reading and immersion in a story.  However, English teachers have been very enthusiastic about the concept, seeing the possibility to attract reluctant readers into the wonderful world of literature.  The clips can act as motivation… reading a few pages will be rewarded with a visual treat.  Also, a cBook story (akin to a 300 page novel) can be read in under two hours.

Who should consider making a cBook?

read more: http://www.talkingnewmedia.com/2017/10/20/ebooks-cbooks-new-ebook-format-combining-best-book-film-exciting-new-story-platform/

How to Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product?

A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each one leading them closer to purchasing your product.

According to Lewis, people follow these four steps before they’re ready to buy.

  1. Awareness: you need people to become aware that your product or service exists.
  2. Interest: people need to be intrigued enough to read your ad or click to your website.
  3. Desire: inertia is the marketer’s greatest hurdle. You need to get people to express interest or curiosity in your product.
  4. Action: people need to decide to take the next step, whether calling your sales team or adding a product to their cart.

read more: https://blog.hootsuite.com/how-to-build-social-media-sales-funnel/

7 Signs It’s Time For You to Create an Online Course of Your Own

55 years ago, a timid, unassuming high school student changed the world forever.

After his uncle had been killed by a burglar, he took it upon himself to hunt down the perpetrator. Soon after starting his search, he found the burglar, and as they stood face-to-face, he realized something …

The criminal was someone he’d seen before. In fact, the teenager had the opportunity to stop the burglar before, but he had failed to act.

Now, if you’re wondering what this story has to do with starting an online course, here’s the tie in:

read more: http://www.jeffbullas.com/create-an-online-course/