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Book Trailers: Should You Do One?

Are book trailers the best marketing tool for authors?  Or are they a complete waste of time and money?  The truth lies somewhere in between.

First, let me caution, a book trailer video is only useful if it’s well done and most are not.

Second, you can’t just create one and then think it’ll take care of itself.  You’ll need to push it and post it all over the place.

Third, don’t spend much money on this, if any at all.

There are good, reputable companies that create these trailers and if you feel technologically baffled or simply want a pro to film and edit the piece, use them.  But video trailers are just a small piece of the marketing puzzle.

A movie lives and dies on its trailer – a book does not.  The trailer can get people excited or curious about a book and it can give off a feeling or vibe that helps influence people to want to learn more.  But how many people do you know bought a book based on a trailer?
The key is not the making of the trailer, but its distribution.  The trailer needs to go viral for people to view it and share it with others.  So ask yourself, what will allow that to happen?

Amazon Self-Publishing Royalties and Costs: Here’s What You Need to Know

If you’re reading this post, you’re probably already familiar with Kindle Direct Publishing (KDP), Amazon’s self-publishing service for indie authors. But you may be somewhat less familiar with the mechanics of Amazon self-publishing royalties: how much authors get paid, when they receive payments, and of course, how much Amazon takes out of those payments for things like printing/delivery costs.

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A To-Do List for the Overwhelmed Writer

by Elizabeth S.. Craig, @elizabethscraig

If you’re like me, sometimes you have so much going on that it’s hard to know where to start. Your to-do lists look like bucket lists. And you work all day long and don’t feel you’ve really gotten anything accomplished.

When this happens to me, I radically change what my to-do lists look like.  The most important thing is to triage the most important tasks. Plus, feel as if I’m making some progress.

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Should Your Book Be A Textbook?

Your book may be perfect for the college market.  To get your book sold into the classroom you’ll need to convince professors to use it for the course, or you might be able to sell it to the college bookstore as an optional, supplementary book.

The Ultimate Guide to KDP: How to Succeed on Kindle Direct Publishing

What do Andy Weir and Luke Jennings have in common? Not much — at least until self-publishing through Amazon changed their lives. Jennings, with his Booker Prize nomination, already belonged in the writerly mainstream. Weir, on the other hand, wrote code before he ever wrote novels, learning C as a teenager to work with combustion researchers.

Since then, both have released books through Amazon’s self-publishing platform, Kindle Direct Publishing. Jennings’ novella, Codename Villanelle, became the basis for the acclaimed BBC thriller Killing Eve. Weir, meanwhile, saw his first novel, The Martian, turned into a Matt Damon blockbuster by the same name.

Amazon turned a journalist and a programmer into international publishing sensations. Want to succeed on KDP like they did? Let’s take a look at everything you’d need to do to make this powerful sales platform work for you. Before we’re done, we’ll turn the killer book you wrote into a self-published bestseller.

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How To Sell Your Book To People

Customers Have Needs
People want to buy from you. All that you have to do is convince them of a few things, namely that you offer something of value and enough supportive evidence that you will deliver on your promise or offer.

5 Best Book Promotion Strategies for Romance Authors

Reading Time: 8 minutesI’m so excited to be teaching a class around book promotion at Romance Writers of America this week in New York, which has inspired me to write this post for the many, many awesome romance authors out there!

Romance writing is such a unique market. We know it’s busy and popular, but your readers are also voracious. They read a lot, and they love discovering new authors. Romance authors have been given a wonderful opportunity to really speak to readers on a very personal level, and every element of their book promotion must reflect this. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires!

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Before You Market Your Book, Set Your Objectives

Photo credit: thumeco on / CC BY-NC-ND

Today’s guest post is an excerpt from One Million Readers: The Definitive Guide to a Nonfiction Book Marketing Strategy that Saves Time, Money, and Sells More Books by author and nonfiction writing coach Boni Wagner-Stafford(@bclearwriting).

The very first thing you want to nail are the marketing objectives for your book. You’re likely familiar with objectives and the key role they play in any business (or personal) endeavour.

The many authors that discount, overlook, or dismiss setting objectives for their books as irrelevant miss out on the key strategic link that objectives provide between dreams and reality.

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125 Book Promotion Ideas to Sell More Books and Build Your Brand

Reading Time: 43 minutesComing up with, and executing, book promotion ideas on a consistent schedule to ensure you’re always reaching new potential buyers can be exhausting. There’s a reason I put together such a great team!

But if your goal is to sell more books, marketing is absolutely crucial. So, I’ve saved you the hassle and collected 125 different book promotion ideas that are either free, or very easy to work into a small marketing budget.

Remember, you can’t sell more books by simply doing one marketing strategy, and you need to keep in mind that so much about your branding has to do with your sales conversions as well. So stay open-minded when reading through this list because I assure you, if it’s here, it needs to be on your radar.

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Is It Time To Call The Book Marketer?

Unless you know it all and have all the time in the world to execute a comprehensive, rewarding, and productive book marketing campaign, you will need to hire someone to help you. Here are eight things to consider when looking for professional guidance:
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