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How to Promote a Book: Become a Media Master (Book Marketing Podcast)

Become a Media Master

How to Promote a Book: Become a Media Master (Book Marketing Podcast)

Today’s post is a recap of “The Secrets to Getting More Media for Your Book,” which we covered in Episode 11 (Part 1) and Episode 12 (Part 2) on our Book Marketing Tips & Author Success podcast.

We go deep in our discussion about this important topic for authors trying to figure out how to promote a book, so be sure to download and listen to the shows for all the details, recommendations, and considerations!

read more https://www.amarketingexpert.com/2020/11/12/how-to-promote-a-book-become-a-media-master-book-marketing-podcast/

Virtual Book Tours: 14 Must-See Strategies from Author

Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic helping them connect with readers is virtual book tours!

To help you plan and publicize your own virtual book tour events, we’ve compiled a list of strategies we’ve seen authors use when launching their virtual tours. While missing out on IRL tours might be a bummer, there are many benefits of online events beyond just saving on travel expenses. Going virtual provides greater accessibility, allowing more people to tune in than ever before and leading to great opportunities for fan engagement.

We hope the following examples provide inspiration for your book marketing and reader outreach approach when launching a new book, both during the pandemic and beyond.

read more

How Authors & Publishers Survive The Dark Winter

Corona is spreading like wildfire across the United States. The map is bloody red. We are hitting a million known new cases every 10 days. The death toll daily equals five full airplane crashes. How will America survive — and what can authors do to ride out what President Elect Joe Biden predicts will be a “dark winter?”

First, the United States can simply control the pandemic with abstinence— if people do not come in contact with others, it can’t spread. However, shutdowns are never quite complete and the virus will live on. But it can be greatly rolled back with an effective two-week close. Then things slowly reopen, everyone wears a mask, social distances, and washes hands often and thoroughly. 

read more http://bookmarketingbuzzblog.blogspot.com/2020/11/how-authors-publishers-survive-dark.html

Will Authors Take A Book Marketing Vaccine?

America heard great news this week as pharma giant Pfizer announced it will soon apply for FDA approval for a breakthrough vaccine to battle a plague that has claimed the lives of a quarter-million people, infected at least ten million, and uprooted the economy and our way of life. But what we really need is a vaccine for authors to battle their fear, laziness, and lack of knowledge when it comes to marketing their books.

read more http://bookmarketingbuzzblog.blogspot.com/2020/11/will-authors-take-book-marketing-vaccine.html

Why You Must Breathe New Life Into Your Amazon Book Promotion

Amazon Book Promotion

Here come the holidays! And with them, today’s timely reminder about spiffing up your Amazon book promotion game so that you and your books are more likely to appear in shoppers’ searches.

As a busy author myself, I know it can be tempting to load your book onto Amazon and then check that box on your To Do List and move on to the next pressing task.

The problem with this is that sometimes authors just let that book sit there on the site, unchanged, sometimes for months. We often find ourselves eagerly checking the reviews, but that’s about it.

When it comes to Amazon book promotion, the most important concept to keep in mind is that the Amazon algorithm likes and supports change. I often compare the Amazon algorithm to the one Google uses, and with good reason – their ranking systems are pretty similar.

So what does “change” mean? Well, it doesn’t have to be changing the entire book or uploading a new book cover. You can incorporate small, subtle updates to keep the algorithm for the book fresh, which will in term keep it ranking on Amazon.

Let’s look at some things you can do!

read more https://www.amarketingexpert.com/2020/11/03/breathe-new-life-into-your-amazon-book-promotion/

Virtual Book Tours: 14 Must-See Strategies from Authors

Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic helping them connect with readers is virtual book tours!

To help you plan and publicize your own virtual book tour events, we’ve compiled a list of strategies we’ve seen authors use when launching their virtual tours. While missing out on IRL tours might be a bummer, there are many benefits of online events beyond just saving on travel expenses. Going virtual provides greater accessibility, allowing more people to tune in than ever before and leading to great opportunities for fan engagement.

We hope the following examples provide inspiration for your book marketing and reader outreach approach when launching a new book, both during the pandemic and beyond.

read more

5 Reasons Why All Indie Authors Should Produce Audiobooks

I’m what you call an early adopter. Way back when in the Stone Age of Romance — you know, before 2000 — I loved audiobooks; you know, those CD versions you could get from the library. There was something about someone reading me a story that really clicked. Maybe because I’m from Ghana and we have a big oral tradition. Or maybe because if you get the right narrator, it’s like a movie in your ears!

When I started writing, I might not have known much. Honestly, I knew next to nothing. But I knew it was probably smart to have my books available in as many formats as possible. Any way a reader could find me, I wanted them to find me.

Fast forward to today, and I have 29 audiobooks with more on the way. I’ve sold some audio rights, tried my hand at going direct with audio on Audible and Kobo, and I’ve even tried cool audio distribution channels like Findaway Voices. And over the years I’ve sold more than 30,000 audiobook copies.

Would I recommend other self-published authors turn their books into audiobooks? Absolutely. Here are my top five reasons why all indie authors should produce audiobooks.

read more https://insights.bookbub.com/why-indie-authors-should-produce-audiobooks/ #blogging

The bible to mastering keywords to sell more books … thank you! @selfpubwithdale, author of Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon #bookreview #howtoebook


Buy Book | More Books By this Author |Author’s Website

When I was Reading Dale’s book, instead of my voice in my head, his voice was there, encouraging me that I could master keywords and giving me layman’s terms I could understand and conquer this journey I’ve been frustrated with for years.

Buy Book | More Books By this Author |Author’s Website

In the first twenty pages, I learned an amazing technique that really changed my books keywords and increased the sales on books I hadn’t gotten touched in a couple of months without any other marketing to them.

I truly know this book is so needed in this day and age when meta data will rule the next bestseller. Dale has made it understandable and given me a winning solution to reaching my target market and selling books

Buy Book | More Books By this Author |Author’s Website

13 Tips for Building Authority and Influence

This blog post is based on episode 235 of the ProBlogger podcast.

Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to bring traffic to your site.

But what’s even tougher is building authority and influence in your niche. After all, why would people believe you’re an authority in your niche when you’ve barely talked about it?

Sure, you may know a lot about your chosen niche. But talking about how much you know and what you’ve achieved doesn’t seem to cut it anymore. These days anyone can call themselves an expert, and so people expect more than just self-promotion and a list of achievements .

Which is why I’d like to share 13 tips for building and influence through your blogging.

read more http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/daT2TFN99Cc/

Branding 101 by Ev Bishop

Branding 101  by Ev Bishop

Does the idea of “branding” yourself or your work make you cringe? (I’m an artist, dammit—not a corporate sleaze bag!) Are you confused by what “branding” for novelists, essayists, poets, or even general non-fiction writers even means? Or, conversely, are you sold on the necessity of branding your writing and excited about the opportunity, but completely intimidated by how exactly to go about it? 

I confess I was solidly in the cringe camp for much of my early writing life when discussing authors as brands. But that’s because I was (as my above “corporate sleaze bag” comment might have hinted!) operating under misconceptions about what branding is (and possibly being unkind to sleaze bags too . . . but I digress).

Thankfully, around the same time I decided to launch my own small town contemporary romance series, I came across gold star advice in James Patterson’s Masterclass.com workshop. He explained branding in a way that clicked for my stubborn brain and totally made sense to me.

In a nutshell, he says to think of “brand” as a relationship you have with your readers. What can readers turn to your books for—and never be disappointed? What can they depend on you for that you will always deliver?

I also really benefited from Mike Loomis’ take that “personal branding does not mean a fake façade.” Rather it’s “the public expression of your calling.”

Thinking of brand that way—as a promise and a commitment rather than a hard sell—eased my concerns about seeming overly “salesy” or gimmicky.

I already knew in my heart of hearts what I hoped to give my readers via my stories, so making sure that my covers, book blurbs, website, ads, and content of my social media posts, etc. consistently show potential readers the same thing—what they can always turn to Ev Bishop for—seemed natural and right, especially since doing so is actually helpful to readers. 

And while developing brand is sort of like honing one’s craft—an ongoing process, hopefully forever—I say with confidence and great conviction that determining your brand and consciously meeting your brand promise with every book is as crucial for your writing career as your actual writing is.

Why YOU (and every author) needs a brand

read more https://annerallen.com/2020/11/branding-101-by-ev-bishop

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