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 How To Grow Your Audience And Sell More Books Using Social Media

By Autumn

One of the biggest goals of an author is to get their thoughts and writings out into the world. Unfortunately, that’s impossible without an audience. So what can you do to grow your audience base and sell more books? These are some of the most successful strategies you can employ.

Social Media

If nobody knows about your book, you can’t expect them to buy it. That’s why social media is such an integral part of today’s successful marketing initiatives. You want to target and be active on all of those platforms as much as possible. This is because the most popular indie authors are the ones that people actually know about. And nobody can know about you if you don’t put yourself out there.

Platforms like Facebook, Twitter, and Instagram still hold the lead in capturing people’s attention, but Pinterest and social websites dedicated to book promotion hold a lot of weight as well. The ideal platform for promoting your book will depend on your target demographic, so it’s always a good idea to develop a solid profile of your audience. Doing this will help you determine which platforms you should focus your promotion efforts on. For now, let’s dig into the main three social channels.

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Outside the Box Book Marketing

Outside The Box Book Marketing

In a saturated world, finding fresh ways to market your books and find new readers is increasingly difficult. However, author member Lesley Tither shows us how a little outside the box book marketing can create amazing results.

headshot of Lesley Tither

Lesley Tither lives and writes in France.

The End, What Now?

You’ve finished your book. Congratulations! Now comes the hardest part of all – marketing.

How are you going to make your book stand out from the tide of Indies and mainstream flooding the market at the same time? And what route will you choose in an attempt to be seen? Amazon ads? Social media? Newsletters? Pretty much the same as everyone else out there, then.

Before I retired to write full-time, I was a freelance copywriter. One of that band of silver-tongued devils whose job it is to make you believe that your life is somehow incomplete without XYZ product. Those ‘stylish court shoes, lovingly crafted in whisper-soft leather’ which you bought on a whim? That was me – sorry.

Outside the Box Book Marketing

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Brand Strategy for Authors: How to Truly Stand Out From the Crowd

Brand Strategy for Authors: How to Truly Stand Out From the Crowd |

Why does your work matter?

What experiences do you have to share with others and what value do you offer that only you can provide?

Because, if you can’t easily and clearly articulate your vision or the purpose behind your work, you will never be able to convey its importance to others. [CLICK TO TWEET]

It’s not enough just to be good at what you write. You need to be able to create an emotional connection with your reader – often before they’ve had a chance to read your book.

How you position your work, how you distinguish yourself from others in your field or genre, as well as how all your efforts are perceived or interpreted by your readers, can be the difference between a brand that’s fab, or one that fizzles.

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How to Leverage Book Signings

Book signings – despite the fear associated with them – can be an extremely useful marketing tool. You get to meet real readers for one, you grow your confidence and sell books. Alexa Nazzaro, ALLi Partner member and founder of, has a ton of creative ideas to show you how to leverage book signings.

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What is a Cover Information Sheet?

What Is A Cover Information Sheet?

Every reader has had a book cover catch their eye from the shelves of a bookstore, or even from a long list of Amazon search results. Sometimes all it takes is one glance. But how do you go from twinkle in your eye idea to reader grabbing cover design? Tim McConnehey, founder of Izzard Ink explains how the cover information sheet is central to taking your concept to completed commission.

What is a Cover Information Sheet?

Tim McConnehey founder of Izzard Ink

There’s something magical about seeing your cover design for the first time. But I’m sure some of you are left wondering how it happened? What goes on behind the scenes to create those covers at major publishing houses? And how can independent authors align their design process with the major publishers?

Would you be surprised to learn that most of it comes down to research?

A book cover is the foundation of a successful marketing campaign. It is also a key opportunity for an author to showcase that they’ve given the same level of care to every detail in the publishing process, produced a quality book, earned praise from trusted reviewers, and at a glance, to stand out from the millions of books already on the market.

So how should authors and publishers accomplish those goals? What separates a top-notch design process from the do-it-yourself approach? What separates a general designer from a cover designer with bestseller experience, who could cost thousands? It is the research. A winning cover should be designed in the context of not only the author’s ideas, but the rest of the book’s marketing plan. That’s where a cover information sheet comes in.

The Cover Information Sheet

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One Thing Authors Can Do to Set Up a Successful Book Launch

I know the entire book marketing process can feel overwhelming and oftentimes confusing – especially when it comes to launching your book.

And with the avalanche of opinions coming your way, I know it can be hard to narrow things down as you try to focus on how to best set up your launch.

In my experience, there is one strategy that I encourage every author to use when getting ready to launch their book. That is creating a pre-order incentive, which is a limited time, exclusive gift that an author offers readers for pre-ordering their book ahead of its release.

Offering a compelling pre-order incentive can help you in several ways:

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Selling to Non-Bookstore Retailers

non-bookstore retailers

Creating a distribution channel through non-bookstore retailers is a good way to start your special-sales efforts because it is much like selling through bookstores.

There are many non-bookstore brick-and-mortar retailers through which you can sell your books. These include airport stores, supermarkets, gift shops, and discount stores. Your current distributor may already be selling to them, so check with them before pursuing retailers on your own.

Otherwise, creating a retail-distribution channel is a good way to start your special-sales efforts because it is much like selling through bookstores. You work through distribution partners, the discount structure is similar, and books are displayed on shelves. Fiction usually outsells nonfiction in the retail setting.

On the other hand, unsold books are returned, so you eat the cost, and you are paid in 90-120 days. Here are some things you can do to profit from selling through these retailers.

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How To Make The Most Of Your Holiday Book Sales

holiday book sales

Ready to get your book sales cranking this holiday? Your book cover, storefront, metadata, and marketing plan should all work together to make your holidays bright.

It’s time to shape up your books for the upcoming holiday season. We’re going to be ho-ho-ho-ing before you know it, and I’ve got four ideas to help you take full advantage of your sales opportunities.

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How to Launch a Book with More Pre-Orders

Reading Time: 4 minutesKnowing how to launch a book the right way is something every author is looking to figure out, even those of us who have a solid backlist of titles because the market changes, industries change, news and popular culture play an important role, and what works in marketing and promotion definitely changes.

So I want authors to know that there isn’t always going to be one secret to success every single time, but I’m dedicated to sharing strategies that I’ve tested and that have worked well for me and the authors I collaborate with.

The Latest Trick for How to Launch a Book

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Authors: Give A Purpose To Your Writing & Marketing

They say content is king but context is everything.

Putting out lots of rich content – for sale or branding – is fine.  We post on social media and give content away in the hopes it will lead to book sales, more followers or a favor that we can trade in.  Content is currency.  Words are money.  But none of it means anything without context.

Okay, here’s what I’m talking about.  Anything that you write and share with others should have a purpose.  You write a book to sell a product.  You post on Facebook to get people to go to your site to buy the book.  You share on Twitter to get more followers.  And on and on.  You are always generating a collection of words and images with a purpose.

Give everting you do a proper context.  Show how your messages, views and persona are interlocked.  Everything supports something in this media ecosystem. A tweet is not just a tweet.  It’s a piece of your brand and a chance to connect with others and to influence others to take one or more action steps.

At times this seems like a sport or giant game.  We craft a blog post. Then we share it through our social media channels.  Then we respond to people who react to us, creating responses from them. Our footprints all over the Internet, spanning texts, emails, tweets, blogs, FB posts, videos, books, and media appearances.  But it should all be a cohesive, purposeful platform that you  push out there.  It should be one, unified message.

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