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How Authors Can Grow an Audience Before the Book Is Written

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When I tell authors that they need to start growing their audience as soon as they start writing their book, they look at me like I’m crazy. 

They often reply with, “How can I do that when I don’t even have a book?” 

We often just associate marketing with selling our book. But we can’t just appear out of nowhere online and expect people to automatically buy our book. We have to introduce ourselves and lead people to know, like, and trust us and what we have to say. 

Modern marketing is simply connecting with people who are interested in the same things that we are interested in. The keyword here is connection. And you don’t need a book to sell in order to do that. 

When you can connect with someone as another human being who has similar interests, life experiences, struggles, and hobbies FIRST, they will be much more attentive and receptive to learning more about your book. 

When you already have someone’s attention and they know, like, and trust you, your promotions will be much more productive and successful. 

So how can authors do that? How can we begin to build an audience even before the book is finished? Here are seven tips to get you started. 

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