Excerpted from our guide, Book Marketing In The Age of COVID-19, we have creative ideas for marketing and selling your books as we approach the holidays.
For all the lifestyle changes thrust upon us by the pandemic, book marketing opportunities still exist during this quarantine. Thousands of authors sold hundreds of thousands of books during the worldwide lockdown last spring. I think the best ideas to promote yourself and your books start with this premise: Book marketing is about more than selling books.
The most effective author marketing is about establishing relationships with readers. It’s a principle that has helped over 2,000 independent bookstores thrive in this Amazon-dominated marketplace and it’s an approach that authors need to have in mind as we move forward.