Selling books to non-bookstore buyers — for employee perks, sales incentives, or add-on value — requires you adopt the seven “Cs” to find success.

My recent post, “The Seven Steps Of Book Sales To Non-Retail Buyers,” described how the trek to special-sales success can be long, arduous and frustrating — and profitable, as well. Through it all, a strong and determined attitude can serve as your book selling GPS on your path to success. There are several basic axioms in book marketing in general — and special sales in particular — that may have a negative impact on your attitude. If you can know in advance that these are going to occur, that negative impact may be reduced.

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