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How to Turn Social Media Followers Into Book Buyers @mixtusmedia

You’ve probably heard me say that social media isn’t the final destination with your book marketing. It’s actually just the beginning.

Social media serves as a connection tool – it’s like an online cocktail party. And what do you do at a cocktail party? You mix, mingle, and chat. You meet new people, you make that initial connection to see if you want to get to know them more.

You don’t go to a cocktail party with the intention to sell – you go there to connect. Selling comes later.

But how do you do that? How do you take these connections you’ve made on social media and turn them into book buyers?

Let’s break it down…

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Medium is turning into a digital publisher with their first ebook

Medium can be considered a longform blogging platform and they have had many missteps over the years in a bid to be profitable. The platform is taking the odd step of turning into a digital publisher and will be releasing a new ebook next week called The Big Disruption, by former Google VP of communications Jessica Powell. The ebook will be available on all major platforms and retail for $5.99.

Powell describes herself as both a technophobe and a technophile: With “The Big Disruption,” she hopes to satirize tech from the perspective of an informed insider who still loves the industry, despite its flaws and blind spots.

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How to Become an Author: The Ultimate Guide

There’s a very short answer to the question of how to become an author. Simply publish a book. With advances in self-publishing, you could technically write and publish a book this afternoon and call yourself an author. So instead, we’re going to ask a better question: how do you become a self-sustaining author.

In this post, we’ll share with you the approaches that countless writers have taken to become a full-time author. Regardless of the type of book you want to write, you’ll find an approach here that will help you set the wheels of your publishing career in motion.

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Selling Yourself, Selling Your Book

Whatever success you have as an author/consultant/speaker will come down to your ability to sell yourself first. The most critical element in your sales efforts will be to convince others to want to do business with you. Sure they need to want what you offer, have an ability to pay for it, and believe you are the expert, but they will buy from whom they know, like, trust, or believe in. So how will you sell yourself?

How Authors Can Market To Libraries Successfully

Many authors are told what to do, but not always shown exactly how to do something when it comes to marketing a book.  So, let’s explore, a little deeper than usual, one aspect of book promotions.  Sit back and listen – then be prepared to execute, step-by-step, as prescribed here:
Today we’re going to look at how you take a guerrilla approach to marketing and promotions.  The key is to think strategically, optimistically, and opportunistically.  Don’t just survey the landscape and comfort yourself with the resolution that there’s not much that you can do.  Don’t approach things as if you await a reason or excuse for a “no.”  Instead, shun out the defeatist mindset and simply approach things with a confident attitude.

A no is a delayed yes.  Keep asking until you hear a yes.

Okay, let’s put this into practical terms.  Let’s say that today you plan to take ownership of the library circuit.  You can speak at libraries, sell books at events, sell books to libraries, and use them to promote your book. At any library that you approach, you should have a list of objectives.

How To Use Your Book Cover To Sell More Books

graphic designer AD Starrling discusses how to make the most of the cover design you’ve worked so hard to get right.

sell with book coverCover attracts, copy sells.

I can’t recall where exactly I first read this eye-opening line but I now live by this motto as both a writer and a designer.

When it comes to selling books, there is no doubt that an eye-catching cover that fits your main genre and targets your ideal reader is an important element to get right.

There are dozens of articles out there by some very big names in our industry about how changing covers changed their sales figures and in some cases, their entire careers.

Our very own Joanna Penn has written a couple of features here and here, and there is this sobering example by H.M. Ward which I always quote as an example of very effective redesign and rebranding.

I also strongly recommend checking out this podcast interview with Stuart Bache on book covers.

So, now that you’ve got a great book cover, what can you do with it besides putting it out there in the world when you launch your book? It turns out you can do a lot, especially to market it. So let’s break this down into three phases:

  1. Prelaunch
  2. Launch
  3. Branding

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Where Writers Get Stuck: Marketing: @allisonmaruska


by Allison Maruska


Now it’s time for the super secret post you’ve all been waiting for. Remember this Twitter poll?

It launched this whole mini-series on where writers get stuck. Be sure to check out planning, drafting, editing and revising, and querying or publishing if those are your personal struggles. While the poll was live, this comment happened:

So, to wrap up this series, let’s talk marketing! Is everyone excited??

I know. I can’t fake it very well. But stick with me. It’ll be worth it.

Marketing is a sticky point because, well, it kinda sucks. And by kinda I mean totally. Especially for us usually-introverted author types, having to talk about something we created and be excited about it isn’t natural at all. My alter-ego on Twitter gets it.

Add to that the reality that book marketing often yields weak results, and it’s easy to get frustrated and bail.


There are ways to make marketing more palatable and effective. We’ll identify the problems and address each one.

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Building an Author Platform Without a Smartphone: by Mallory McDuff @CleaverMagazine

A Craft Essay
by Mallory McDuff

“I hope you’re working on your platform,” wrote my agent last year after I sent a substantive revision of my manuscript. I had previously published three nonfiction books with small presses, but I typically spent more time following other writers on social media than promoting myself. That might not be unusual, but I did have one unique challenge: I needed to build online visibility, but I didn’t have a smartphone—a conscious decision. I wasn’t sure how to boost my social media presence without carrying a screen in my back pocket. But I was determined to try.

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Steps for Putting Together a Great Anthology

Known as “Spunk On A Stick,” L. Diane Wolfe is a member of the National Speakers Association. She conducts seminars on book publishing, promoting, leadership, and goal-setting, and she offers book formatting and author consultation. Wolfe is the senior editor at Dancing Lemur Press, L.L.C. and contributes to the Insecure Writer’s Support Group. For more of Wolfe’s tips, check out her blog

Anthologies are great opportunities for writers, organizations, and publishers. Authors gain exposure and experience, organizations gain awareness and extra funds, and publishers make money and sample new writers. It’s a lot of work but a win for everybody.

What’s the basic process for putting one together? What do publishers and organizations, and even writers, need to know?

Here are the basic steps for an anthology:

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Why You Should Revisit Your Old Content – Regularly

The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger.

This post is based on episode 145 of the ProBlogger podcast.

Is your obsession with new content hurting your blog?

As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago.

Of course, it’s important to put time and effort into creating new content for our blogs. And that’s what we do here with both ProBlogger and Digital Photography School. We want to make those posts useful and practical, and to ensure they’re well edited, attractive to the reader, and optimized for search engines.

It’s good that we do all that. And it’s also good that we promote our new content. We share it on social networks, put it in our newsletter, and encourage engagement through comments on the blog and on social media.

But here’s the thing: The week your post goes live is only the beginning of its life online.

Sure, it will get a spike in traffic for a few days after it’s published. But what happens in the months, years, and potentially decades after you hit ‘publish’ can completely dwarf those first few days.

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