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The Ultimate Guide To Creating Evergreen Content For Your Blog

The post The Ultimate Guide To Creating Evergreen Content For Your Blog appeared first on ProBlogger.

This post is based on episode 136 of the ProBlogger podcast.

Back in 2007 I was asked a question:

“If you could only write one type of content on your blogs forever, what would it be?”

My answer then is the same as my answer now: evergreen content.

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Protected: Publishing from Indie Author to Int’l Distribution #RedInk Workshop Notes via @sylviahubbard1

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Four Types of Blog Post to Create if You Don’t Want to Write Much

The post Four Types of Blog Post to Create if You Don’t Want to Write Muchappeared first on ProBlogger.

This is a post by ProBlogger writing expert Ali Luke

Do you get sick of writing sometimes?

Even the most enthusiastic bloggers have days when they struggle to get the words out. Perhaps you’ve been writing a lot, or you simply aren’t feeling very creative.

But what can you do?

One option is to do away with most of the words. You could create a very short post, or one that focuses on images or videos instead of written words.

But if you want to publish a full-length written post, you need to take a different approach.

Here are four different things you can try.

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How to Relaunch Your Blog After it Becomes Dormant

The post How to Relaunch Your Blog After it Becomes Dormant appeared first on ProBlogger.

This post is based on episode 234 of the ProBlogger podcast.

Today I want to answer a question I get regularly from listeners: How do you relaunch a blog that’s died or become dormant?

I’ll lay out two scenarios for relaunching a blog, and then give you 11 things to consider during a relaunch.

Last week a ProBlogger reader asked for advice on how to relaunch their blog, which had been dormant for the past year. (They took a 12-month break from blogging.)

This is something many of us bloggers have to deal with at different times. There have been times where I’ve put my own blogs on hold – not ProBlogger or Digital Photography School, but other blogs I’ve put on hold that I may need to relaunch one day.

So it’s something I’ve thought about numerous times, and talked other bloggers through it as well.

Maybe your blog became dormant for family reasons. Maybe a health crisis forced you to put things on hold for a while. Or you may have simply lost the motivation or passion to keep the blog going.

Whatever the reason, many blogs have a period where they slow down (if not stop completely).

The first step in reawakening your blog is to thinking about where you and your blog are at right now. There’s no one piece of advice I can give you here, but assessing how you and your blog are will help you to determine what to do next.

And then you need to answer three questions about yourself.

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Hometown Book Marketing: How to be a Star Author in your Hometown

Book marketing–we all have to do it. Don’t neglect your hometown!

by Sue McGinty

Whether you’re an indie or traditionally published writer, you can do a lot to promote and sell your book in and around your hometown. Here are some things that have worked for me.

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A funny thing happened on the way to promoting #DaddysGirl… I almost stopped because I started believing in other people’s ideology #WritersLife #CantStopWontStop #GetTheeBehindMeSatan

The Literary World of Sylvia Hubbard

I decided to use a book promotion service called ShoutMyBook on Twitter. They have five different accounts and for 20 bucks a month, they’ll shout your book out to their masses.

I’m not one to get swayed by the masses. I’ve been given bad reviews on my books, and I’ve been picked on by readers who thought my books were in essence disgusting. (I’m speaking about Teach me To Love – a student/teacher relationship book, and Dark Facade – a whole ‘nother erotic that almost broke my website when I published it).

I was good for a while, trying to stay in the safe lane. I got a little push back when I came out with Tanner’s Devil because of the prostitution theme, but not too much and I survived that.

So coming out with Daddy’s Girl, I knew there was going to be some flack. I mean the…

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The Author Blog: Easy Blogging for Busy Authors via ‏@annerallen ‏

Get your copy / see more author’s books / check out author’s website

The Author Blog: Easy Blogging for Busy Authors by [Allen, Anne R.]An easy-does-it guide to simple, low-tech blogging for authors who want to build a platform, but not let it take over their lives.

An author blog doesn’t have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry.

And you’ll learn why having a successful author blog is easier than you think.

Here are some things you’ll learn in this book:

•How an author blog is different—and easier to maintain—than a business blog
•What authors should blog about at different stages of their careers
•Choosing the right blog topics for your genre and audience
•How one type of blog post can build your platform quickly
•Basic SEO tips that don’t make your eyes glaze over with tech jargon
•How to write headers that will grab the attention of Web surfers
•How to keep your audience by learning the tricks of content writing
•Essential blog and social media etiquette rules
•What happens to your blog when you die?


Get your copy / see more author’s books / check out author’s website

“Anne writes the essential blog for today’s writers.” Mystery author Carmen Amato.

“I love following the blog of Anne R. Allen…for up-to-date tips and helpful articles for writers on what’s current in the publishing world.” Author D. G. Kaye.

“BRILLIANT! One of the Top 10 Resources for Self-Publishing Authors.” author Mark Tilbury.

“Anne is one of the most successful author-bloggers out there.” Reedsy

“One of the Top 15 Blogs for Indie Authors to Follow…I adore Anne’s blog. Aside from being one smart lady, her mix of sass and education is priceless.” Social media strategist and manager Frances Caballo

“You know what a huge fan I am of Anne R. Allen’s blog…absolutely marvelous.” Romance author Collette Cameron

“I recommend following the publishing blogs of both Jane Friedman and Anne R. Allen…I’ve implemented many of their tips, which have helped boost my SEO.” New York Times bestseller Eileen Goudge in Publisher’s Weekly

Get your copy / see more author’s books / check out author’s website

Top Marketing Podcasts That Will Make You Smarter

Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best? We’ve done the research for you. Below are the top marketing podcasts by category along with important information including what people think about the shows.


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How to Create an Instagram Stories Style Guide (and What to Include)

No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then!

When another team member has to take the reins, an Instagram Stories style guide will help to set them up for success by covering everything they need to know. Read on to find out:

  • Other reasons you might need to create an Instagram Stories style guide
  • Everything you should include in your Instagram Stories style guide

Bonus: Download a free Instagram Stories style guide template that will help you maintain a consistent look and feel on your channel and be the single source of truth for your team.

Why you need a style guide for your Instagram Stories

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What It Takes to Launch the Next Great Blog, Podcast, or Video Channel

This week, we had some resources for any new, ambitious content-based project you want to get off the ground. (Or…