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How to Improve Your Amazon Book Descriptions

Photo credit: tiny_tear on VisualHunt.com / CC BY-NC-SA

Today’s guest post is an excerpt from How to Sell Books by the Truckload on Amazon: 2020 Updated Edition by Penny Sansevieri (@Bookgal).


Whether we’re talking about Amazon, or any other online retailer, book descriptions are more important than most authors realize. Too many times I see blocks of text pulled from the back of the book. In theory, it’s not the worst idea. However, it may not be the greatest idea if your book description isn’t strong to begin with, or if the book details are just slapped up on Amazon without any attention to spacing, bulleting, short paragraphs, and bold face.

We’ll discuss some ideas about book descriptions specifically, and then how to enhance your own book description for maximum effectiveness on Amazon.

Is Your Book Description Memorable Even If Scanned?

read more https://www.janefriedman.com/amazon-book-descriptions/

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How To Find A Book Distributor

What You Need To Look For In A Distributor

·         Are they reputable and well-established?
·         Offers fair terms for sales, warehousing, and shipping costs.
·         Has a decent track record for selling similar books in your genre.

·         Will represent one-book authors and not just small publishers of several titles.

When you work with a distributor, follow their timeline of when they plan to launch the sale of your book. They may need several months to get your  book in their system and to allow time for their sales reps to pre-sell it. Many distributors have various fee-based marketing programs, where they will charge you for any number of services, including telemarketing stores, mailing galleys to stores, advertising, or scheduling book signings. They will do other things for free, such as include you in their catalog, create a sales sheet for their sales reps, or list you in various databases and online commerce sites, such as www.amazon.com
If you are published by a traditional publisher, your success will depend, in part, on how big the publisher is and how active they will be in marketing your book. University presses and small publishers have very limited budgets to promote, so don’t assume they will do much for you. Mid-size and larger publishers may do some basic things for you, such as sending out a few dozen advance copies to select reviewers. If you are lucky and your title is seen as one the publisher wants to support they may assign an in-house publicist to work on your book for six to eight weeks — along with a zillion other titles.

Protected: Oct19th – Publish and Market (Intensive) Workshop Notes plus; Evaluation Form via @sylviahubbard1 | Use password given at event!

This content is password protected. To view it please enter your password below:

Self #Publishing Manual by Dan Poynter… The Bible for Self Publishers! #MustHave. Also @MarkCoker #Smashwords Resource

Just as promised from my last Periscope where we talked about paperback printing of a book, here is the Self Publishing Manual by Dan Poynter (RIP).

Click here: http://amzn.to/1SfSadn

Also someone mentioned they were having problems with their ebook formatting. I didn’t want to get off topic, but just check out the formatting guide from Mark Coker, Founder of Smashwords and the most awesome guy I know. (Not just because he gives me nice royalty checks every 3 months either) LOL

Smashwords Style Guide – How to Format Your Ebook (Smashwords Guides 1) Kindle Edition

Or
(if you download it ON SMASHWORDS as a epub on your Android the Google store will open it right in your GoogleBooks Secton after the download is complete. Really cool)

Subscribe to my youtube channel if you missed the broadcast live or didn’t catch the replay.

http://youtube.com/sylviahubbard1

Here’s more products that I offer as well

http://paypal.me/sylhubbooks/20

Author Starters Guide 

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Everything a Michigan Author needs to start your writing, publishing & marketing journey but were afraid to ask, couldn’t find or didn’t know

Currently only available as a paperback

Price: $20.00 USD

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In this book you’ll find:

  • Six Month Writing Plan
  • Checklist for Writing, Publishing & Marketing
  • Detailed Independent Publishing Checklist
  • Kindle Publishing Checklist
  • Resources & Links
  • Businesses that sell Michigan Author
  • Important Publication Registrations
  • Resources to Print the Book
  • Book & Business Resource Listings
  • Metro Detroit Library Listings
  • Michigan American Bookseller Association Independent Bookstore List
  • Links to
    • Book Review Listings
    • African American Book Clubs
    • Book Blogger Listings
    • U.S. Public Library Listings

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mini-guide-toselfpublishingw-freeresourceMini-Guide to Self Publishing – download

a guide to assist the writer in getting a touch of what it will take to publish their books…image091

Price: 0.00 USD

 

 

 


How2eBook&Market/BookBlog101/EngagingReaders Presentations

Three presentations to help authors publish and market their content on the Internet.
Files include a video 3 PDF Resources and 3 PowerPoint presentations.
Once you download the zip file, open and look for the file titled “Start Here.”
Happy Learning!

Price: 10.00 USD

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21st Century Marketing For Authors Bundle w/Resource & Bonus!

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21st Century Marketing for Authors gives beginning engagement tips and thorough knowledge of how to present yourself and your website in today’s world. Learn how to take the old and make it new, but what not to do anymore or what doesn’t work.

After The Book Marketing in the 21st Century – This is a basic resource sheet with links that are mentioned in the pdf and video.

The 21st Century Marketing video can be seen on YouTube for FREE at http://youtube.com/sylviahubbard1

 

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This is a paperback ONLY with valuable resources for $5. 

Blogging 101 for Authors w/Resource Sheets

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A beginner’s guide for Authors to learn how to blog. Grab the video from our YouTube channel and then follow along with the powerpoint. Also, includes 5 pages for resources sheets with links.

Price: $8.00 USD

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Literary Empowerment Coaching Service

Are you frustrated and just need quick questions to all your eBook needs without breaking your bank?
Sylvia Hubbard has been in the eBook industry since 2000 and can become your eBook whisperer. Called an author’s best friend, she has spoken in the United States and Canada on Ebook Writing Publishing and Marketing. Let her spend a little time helping you get to your eBook Literary goals! For $75 dollars you will receive ONE HOUR of coaching and answers to your questions.

Price: $75.00 USD

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The Deluxe Social Media Package will help readers and authors conquer the World Wide Web one day at a time. With Links, Resources and Powerpoint Presentations, participants can learn how to find ways to share their passion on the Internet and make money at the same time.

Includes:
– Social Media for Authors & Readers Notes
– Blogging for Authors-Readers 101 Resource Sheet
– How to Grab Interviews using podcasts and Internet online Shows to increase sales

– Links to videos to help Readers and Authors master promotion, writing & marketing

Price: 9.00 USD 

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FHowToGetPodcastInterviews

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Resources for Writing Publishing & Marketing Volume One 2018

Buy Now

Resources for the writer and author needing quick links to their pressing questions.

1. Finding Publishers for Traditional Publishing

2. Spreading the word that my book is published

3. 1st Book, Not sure what to do Initially

4. Where should I end the book & how to prepare my manuscript for publishing?

5. Establishing an Author’s Platform and getting started

6. Strategies for increasing my eBook and online book sales

7. How to make time to write my book

8. Best marketing plan for my book

9. How to get book marketing plan to maximize the book’s sales and message



INSTRUCTIONAL VIDEOS

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How Will Authors Become Better Book Marketers?

Authors learn about book marketing by researching, consulting the pros, and doing.  Trial by error is the most common approach.
But if you can take some pro-active steps, I would suggest that you:
·         See what the media is actually covering and find ways to package your message in an appealing fashion.
·         Know your direct competition and see why they may be viewed as better – then work hard to counter such assumptions.
·         Learn a little about a lot – look at media that covers topics, events and people that have nothing to do with books or your area of expertise.  You may get some ideas of how to pitch yourself.
·         Observe other industries and how they market people, products, or events. Can you take some of those principles and apply it to yourself?
Authors who work at promoting themselves will ultimately succeed.  It’s a numbers game.  The more you do, the better chance you have.  However, that’s predicated on your doing the right things and doing them well.  If you pour your time into something that’s not useful – or into something relevant but in an ineffective way – you will not go far.
Another way authors become better book promoters is to hire others to help them.  A professional can consult with you or execute areas of your marketing, social media, publicity, speaking, or advertising so that you can focus on other areas.  Their success can give you a boost – or a head start – and help you get to the next level.

What The Media Wants To Know About Your Book

You may not think too often about this, but you should.  The this is time and whether you are pitching the media in the story that’s about fact vs. fate, past vs. future, perception vs. reality, imagination vs. history.
For instance, are you sharing a story with the media to:
·         Warn of the future?
·         Uncover the past?
·         Analyze the present?
Nothing is without a time period attached to it.  So think about it.  What is it that the media needs to be told by you – and why is this story relevant?

How Do Authors Get The Media’s Attention?

How should you start your press release?
Will you lead with:
·         A question that invites interest?
·         Provocative stats that alarm people?
·         Wild predictions of something big?
·         Bold statements that demand attention?
·         Major accusations against a known entity, person, or institution?
·         A confession or secret exposed?
·         A joke, quote, or fact?
Your opening salvo is so, so important.  The media has no time to waste and reads things quickly and abruptly skimming for certain ideas, terms, or concepts.  They need to know right away, without bullshit or fluff, what exactly are you offering them?  So be straight to the point, but be bold, confident, and creative.

How Great Amazon Book Descriptions Help Indie Authors Sell More Books

by Penny Sansevieri, @bookgal

The following is an excerpt from Penny Sansevieri’s newly released book, How to Sell Books by the Truckload on Amazon – 2020 Updated Edition! Learn how to turn Amazon into your 24/7 sales machine!  

Whether we’re talking about Amazon or any other e-tailer, book descriptions are more important than most authors realize.

Too many times I’ll see blocks of text pulled from the back of the book. In theory, it’s not the worst idea. However, it may not be the greatest idea if your book description isn’t strong, to begin with, or if the book details are just slapped up on Amazon—or Barnes & Noble, iTunes and so on—without giving an eye to things like spacing, bulleting, shorter paragraphs, and boldface.

In this section, we’ll discuss some ideas about book descriptions specifically, and then review some tips you may want to consider in order to enhance your own book description for maximum effectiveness on Amazon.

read more https://elizabethspanncraig.com/uncategorized/how-great-amazon-book-descriptions-help-indie-authors-sell-more-books/

6 Book Ad Design Tools Authors Can Use via #bookbub

When it comes to book ads, designing creative that’s enticing is more than half the battle. Your ad image plays a huge role in whether readers are driven to click on your ad and, hopefully, go on to purchase your book. Because of this, you’ll want to ensure you’re designing ads that readers want to click.

The idea of creating your own ad images may be daunting, especially if you don’t have a background in graphic design. That being said, there are many design tools out there to help you get the job done. There’s something out there for everyone, no matter your artistic capabilities.

If you’re having trouble deciding on what tools to use to construct the perfect ad image, look no further. We’ve compiled a list of book ad design tools you can use to create your next ad.

read more https://insights.bookbub.com/book-ad-design-tools-author/

Six First Income Streams Recommended for Bloggers

The post Six First Income Streams Recommended for Bloggers appeared first on ProBlogger.

This post is based on episode 198 of the ProBlogger podcast.

If you’ve been blogging for a while but haven’t started monetizing your blog, you might be wondering what income stream you should add first.

This can be a sticking point, whether you’re a new blogger or have been blogging for a while.

There’s no one “perfect” income stream to start with (though I’ll be making a recommendation at the end of this post about the one that suits most blogs).

What you pick will depend on your topic, your audience, and more.

read more https://problogger.com/income-streams/