Email book marketing is a great way to get the word out about your brand, your books, your events, and other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.
But most of us can’t open our inbox without seeing dozens of emails for products, services or promotions.
So how do you break through the noise?
Below are my tips for ensuring your emails get opened.
Keep in mind, I’m referencing emails because not every indie author needs to do an official newsletter, certainly not when you’re just starting out. But these tips also work for you folks with newsletters, so keep reading!
We’ve given one of our favorite features a boost! You can now manage your profile photo, or avatar, right on WordPress.com. This avatar, powered by a service called Gravatar, is the image that represents you online — a thumbnail that appears next to your name when you interact on blogs and websites. With this recently refined feature, you can upload, edit, and update your avatar at wordpress.com/me.
Your avatar shows up in many places on WordPress.com. For example, you’ll see it on your site next to your blog posts:
And when you like someone’s post:
Or when you comment on a post:
As you can see, your avatar helps to establish your identity and credibility on WordPress.com — but also across the internet. It will also appear on other websites that use Gravatar, like Stack Overflow and Hootsuite. This means that you don’t have to re-upload…
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