Engagement should always be the goal, no matter what strategies you’re using to market your book. And don’t start them until you’ve fully fleshed out what you aim to achieve. And no, “sales” isn’t allowed here, we’re authors, we all want to sell books – you’ll get much farther and see a lot more success if you pull “sales” off the goals table.
Real goals, goals that focus on reader engagement aren’t only more lucrative, they’re more rewarding psychologically, and they’ll push you to keep going.
So I’ve created a short list of ideas for improving how you market your book