Promoting books and authors to the news media can be fun, stimulating, and rewarding especially when you give a platform to a voice that speaks out for those who represent good over evil, who help others, who send positive messages, and educate others on things they need to do or avoid. But what happens when you represent those who acted unethically, if not criminally? How do you talk yourself into marketing someone that you wouldn’t want to be friends with?
The New York Times really had a front-page story of its business section about Jordan Goodman, a best-selling author who was also a respected personal finance journalist for Money Magazine. He now owes the Securities Exchange Commission 2.7 million dollars. He used to be a client of the public relations firm that I work for.
While not admitting guilt, he is paying this huge sum of money and accepted a lifetime ban from the securities industry. He had made millions of dollars by steering investors to what turned out to a Ponzi scheme. He blurred the lines between being a journalist and author – and making money based on the advice that he was giving.