/ 2 hours ago
Incorporating email marketing into your book launch plan is one of the smartest things you can do as an author. This incredibly powerful tactic is not only cost-effective, but it also has the potential to produce a crazy high return on your investment.
When you first engage in email marketing, you’ll discover there are three main types of email campaigns you can create, namely e-newsletters, email blasts, and autoresponders.
In this post, we’ll take a look at each approach and how you can employ them for your own book launches