6 Steps for Creating a Social Media Campaign that Drives Your Book Launch
There’s something you need to understand right up front: your social media book launch campaign is not your broader marketing or social media strategy.
Instead, and much like your book launch plan, your social media campaign and tactical plan are derived from these big-picture strategies. This is a one-off, short-term plan that focuses on completing specific activities within a specified timeframe in order to achieve short-term goals.
Before you begin, you should have a clear idea of who you’re targeting, what your goals are, and the message you want to convey during your book launch. If you haven’t identified these things yet, you should do so now as they will be vital to the success of your book launch. When you have that information at hand, start planning the what, why, and how of your social media book launch campaign