I’m always one of the first to advocate for making a first-in-series book free. Permafree series-starters are what have kept my book sales chugging along. And when I’m lucky enough to score a BookBub Featured Deal on one of my three free Scottish historical romances, the sales of the two following books in each series always pay for the deal and net me a tidy profit.
Similarly, discounting the backlist is great for catapulting sales of new releases. When I was preparing to release Book #3 in my California Legends series, I planned to run a price promotion on Book #1, Native Gold. Since this series is in a more obscure genre — Native American/Western historical romance — I decided to try something different. If I wanted to experiment with launch pricing on any of my series, this would be the one! Rather than discounting Book #1 from $4.99 to free, I planned to drop the price to $0.99. I didn’t expect huge sales anyway, so what did I have to lose?
Here’s how I ran my price promotion on Book #1, which successfully drove sales of my new release