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5 Book Marketing Strategies to Boost Downloads Quickly
We know advanced planning is important when putting your book marketing strategies to work, but if we’re being honest, sometimes we need things to happen now, and having a game plan for boosting exposure and sales quickly, is key.
The book promotion ideas I’ve included below serve as a game plan, that you can repeat multiple times throughout the year. I recommend following this outline at least once per quarter.
If your book marketing plan includes multiple titles not in a series, you should rotate through them. If you have multiple titles in a series, follow the same roadmap for each title, in order, at relatively close, predictable intervals to build exposure and maximize on your minimal time and investment.
So we already agreed we’re short on time – so let’s get down to business!
read more https://www.amarketingexpert.com/5-book-marketing-strategies-to-boost-downloads-quickly/
21 Books Marketing Ideas For All Authors
Do You Have Book Marketing DNA?
Book marketing skills – are they something you are born with or are they a learned capability?Video is King When Marketing as an Author via #indiesunlimited
Guest Post
by Michael Poeltl
It’s a fact that people engage with video almost three times longer than a static post or ad. That’s your first indication that video is your way forward. The other is that video can pack a visual punch a meme or gif just can’t accomplish. Consider an author reading passages from his or her book and the tension that accompanies it by standing in front of a group of people. If you’re lucky, you’ve filled the seats. If not, that anxious feeling could ruin your night. That’s stressful. Video readings, on the other hand, are completely stress-free. Do it from the comfort of your favourite chair. I was actually kind of nervous even to sit in front of the camera the first time, but with now over 20 videos behind me, the pace and comfort level at which I’m doing these video readings has increased ten-fold.
And, whereas in-person readings can go long, video readings should last no more than three minutes. You don’t want to give too much away, and this is more in-step with today’s short attention spans.
read more https://www.indiesunlimited.com/2018/10/30/video-is-king-when-marketing-as-an-author/
Being Consistent with Your Marketing Builds Trust via @pamperrypr
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Why Every Author Needs Amazon Reviews (Including Me)
Book reviews is one of my on-going concerns with authors. Maybe they don’t care about book reviews and never put any effort into getting them. Their book has been available for months or years yet they have zero or one or two reviews.
Other authors put effort into getting reviews when their book is first launched (which is admirable). Yet after the initial launch, they press on to other areas and never do anything additional about book reviews.
My focus in this article is helping you understand the on-going importance of book reviews. Whether your book is just launching or has been out for years, you still need reviews. A new review whenever it is posted is something you can tout and promote on social media.
I encourage every author to get at least 25 reviews when their book launches.
From Author To Screenwriter: Tips for Taking your Books to Hollywood with Huss McClain
Most authors dream of seeing their books turned into film/TV, so millions of people can experience their worlds. In today’s show, J.A.Huss and Johnathan McClain tell the story of how they worked together to turn Julie’s books into a successful TV pitch.
In the intro, I talk about my writing progress with Valley of Dry Bones, and some tips for moving books over from Createspace to KDP Print.
Plus, I have updated all my main landing pages on writing fiction, writing non-fiction, publishing, marketing, making a living with your writing, and the author mindset. You can find everything on my Resources page here.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
J.A.Huss is an award-nominated New York Times and USA Today best-selling romance author with millions of copies of her awesome books sold around the world.
[Julie was previously on the podcast talking about writing and marketing romance.]
Johnathan McClain is an award-winning stage actor, screenwriter, and film and TV actor, appearing in programs like Grey’s Anatomy and Mad Men. He’s also an award-winning audiobook narrator.
Julie and Johnathan co-write as Huss McClain.
How To Self-Publish And Market A Children’s Book With Karen Inglis
Self-publishing books for children can be challenging because of higher printing costs and difficulties in marketing to your target market. In today’s show, Karen Inglis explains how she sells thousands of copies of her books for children and tips for how you can do it too.
In the intro, I mention my own writing update with Valley of Dry Bones, as well as how Gutenberg update will impact your WordPress site [The Digital Reader], and The Story Studio podcast episode about creative burn-out, focusing on the wrong things and how to get your writing mojo back.
read more How To Self-Publish And Market A Children’s Book With Karen Inglis
How to Write Fiction That’s Fresh
My agent recently had a confab with a number of editors in New York, all from various houses. I can’t tell you the details of which house wants what (she’d kill me) but I can say this: what everyone is looking for is something fresh. They want the unique, the immersive, and the truly different.
There are a few catches to this.
READ MORE How to Write Fiction That’s Fresh
How to Use Twitter to Connect with Fans & Build a POWERFUL Brand

Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively.
Currently, too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING.
Admittedly, when I got on Twitter (practically when it was invented) I didn’t get it. I would—KID YOU NOT—freak out when people I didn’t know followed me.
WHAT? Are you, like, a stalker?
Yes, I was missing the ENTIRE point of Twitter. Hey, we all start somewhere.
Do you have to do Twitter? No. No one will take you to writer jail because you didn’t sign up. Is it wise to use Twitter? Meh, for the past couple years. Er, not so much.
Was sort of a personal choice if one was willing to be persistent and cull through bots to find gems. I stuck with it namely because I figured Twitter eventually would remedy the problems that were hobbling this once extremely effective social platform.
Now that Twitter’s going all Old Testament on bots and excessive automation? ABSOLUTELY a great idea to be on Twitter.
read more How to Use Twitter to Connect with Fans & Build a POWERFUL Brand







