There are literally hundreds of things one can do to properly promote a book, market an author’s brand, and generate increased book sales. Some are more important than others, but every step of the way, every single day, you must do something useful to get the word out about your book.
1. Create a website that not only showcases your book, but turns your book or brand into a bigger movement. For instance, if your book is about parenting, take ownership of that space and turn your website into a key resource for parents.