Book reviews is one of my on-going concerns with authors. Maybe they don’t care about book reviews and never put any effort into getting them. Their book has been available for months or years yet they have zero or one or two reviews.
Other authors put effort into getting reviews when their book is first launched (which is admirable). Yet after the initial launch, they press on to other areas and never do anything additional about book reviews.
My focus in this article is helping you understand the on-going importance of book reviews. Whether your book is just launching or has been out for years, you still need reviews. A new review whenever it is posted is something you can tout and promote on social media.
I encourage every author to get at least 25 reviews when their book launches.