Whether you are affiliated with the Democrats or Republicans – or declare yourself an independent – you may have caught some or all of the political conventions put on by the two major parties at the end of August. Authors can learn some marketing lessons from watching how each party staged a show and sought to convince voters (customers) to vote (buy) for their brand.
This year’s conventions were not like any other. They were not the huge spectacles they had become. No huge crowds packing arenas to cheerlead the party line. No surprises or suspense. It was just a zoomfest of taped, prepared, or staged speeches strung together. It was the ultimate infomercial.