You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion.

Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020).

And while we all complain about getting too much email, according to Statista, 49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis.

In fact, according to a study the Data and Marketing Association did in 2019, for every $1 you invest in email marketing, you can expect an average return of $42.

Convinced it’s time to ramp up your email game for book marketing and promotion?

read more https://www.amarketingexpert.com/2020/09/01/powering-up-your-email-book-marketing-and-promotion/