In this comprehensive guide, you will learn everything you need to know about video for authors—how to use it to market your books, create an author brand, and grow your platform.
Along with audio, video is currently the fastest-growing medium. YouTube is the world’s second largest search engine, and 55% of people view online videos every day.
By 2022, online videos will make up over 82% of all consumer internet traffic—15 times higher than it was in 2017.
What do all those numbers mean? If you’re not active on video, you lose traffic, potential readers, and visibility in this online world that relies more and more on the power of “motion pictures”.
There are more perks to using video as an author than raw statistics can reveal. It’s easy, fun, and it’s an amazing form of storytelling. And isn’t this who you are at heart? A storyteller?
The best news is: you don’t need to become a Hollywood director to tell stories on film.
That’s why I was compelled to write this guide—I love video, and authors either shy away from it or produce videos that need work. In truth, it’s easy to create high-quality video content today. You don’t have to be afraid of the technology or the process. You can master it with several easy hacks.
This guide is for every author who wants to step up their video marketing game.
In this article, you will learn:
- The misconceptions about video content that are holding you back
- 5 different techniques for approaching video content production
- A step-by-step production list for your videos
- How to use post-production to create the best video possible to grow your author brand
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