I know the entire book marketing process can feel overwhelming and oftentimes confusing – especially when it comes to launching your book.

And with the avalanche of opinions coming your way, I know it can be hard to narrow things down as you try to focus on how to best set up your launch.

In my experience, there is one strategy that I encourage every author to use when getting ready to launch their book. That is creating a pre-order incentive, which is a limited time, exclusive gift that an author offers readers for pre-ordering their book ahead of its release.

Offering a compelling pre-order incentive can help you in several ways: