Creating a distribution channel through non-bookstore retailers is a good way to start your special-sales efforts because it is much like selling through bookstores.
There are many non-bookstore brick-and-mortar retailers through which you can sell your books. These include airport stores, supermarkets, gift shops, and discount stores. Your current distributor may already be selling to them, so check with them before pursuing retailers on your own.
Otherwise, creating a retail-distribution channel is a good way to start your special-sales efforts because it is much like selling through bookstores. You work through distribution partners, the discount structure is similar, and books are displayed on shelves. Fiction usually outsells nonfiction in the retail setting.
On the other hand, unsold books are returned, so you eat the cost, and you are paid in 90-120 days. Here are some things you can do to profit from selling through these retailers.