You may not think too often about this, but you should. The this is time and whether you are pitching the media in the story that’s about fact vs. fate, past vs. future, perception vs. reality, imagination vs. history.
For instance, are you sharing a story with the media to:
· Warn of the future?
· Uncover the past?
· Analyze the present?
Nothing is without a time period attached to it. So think about it. What is it that the media needs to be told by you – and why is this story relevant?