A university press publishes a wide range of nonfiction, from interdisciplinary titles to those with more trade appeal. But with such a wide range of subjects, it can be challenging to find the core audience and drive sales for each title. So how does a nonfiction publisher find the readers that are right for their books — and how do they market to those readers?
For NYU Press, one tactic they regularly use is running price promotions for their titles! To gather more insights, we interviewed their marketing team about how they use price promotions to reach readers and boost sales and revenue for ebooks and print. They also offer advice for nonfiction publishers navigating the digital landscape!