An author newsletter swap can help you reach more of the right readers while building relationships with other authors in your genre.

“The value of swaps comes not just from selling books, but connecting with other authors to forge relationships, and getting in front of other readers. As a community, it helps authors network and I know my readers love my recommendations each week,” says frequent swapper and novelist Kirsten Oliphant of createifwriting.com.

With a newsletter swap, you and another author agree to promote each other’s books in your email newsletters. (If you haven’t started a newsletter yet, this book promotion opportunity is an excellent incentive to do so.)

Ideally, it will help sell a few books, too. Whether that happens depends on several factors that include:

• The strength of your swap partner’s recommendation.
• How well your book is packaged and presented.
• How closely aligned your partner’s email subscribers are with your ideal readers.
• Whether the swap hits inboxes when recipients are looking for something to read.

What’s involved with an author newsletter swap? Let’s dig into it.