I often think, when advising authors on book publicity, that I know what they need and want to help them succeed at promoting their books.  But it has occurred to me that perhaps authors don’t know as much as I think they do.  They may not even fully understand what I tell them because they have no perspective to work from. How can they appreciate anything when they don’t really know much about the world of publishing, the news media, or books?

So let’s start from the beginning and see if I can help launch an introduction into book publicity for the uninitiated but eager writer.