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The Love-Hate Of Speaking About Publicity

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I recently moderated a panel of colleagues at MEDIA CONNECT, the leading book publicity firm based in New York City.  For the second year in a row we delivered an empowering workshop before Book Expo America, the largest gathering of the book industry in the United States.
The challenge is not to overcome stage fright or to find something to say, but rather it is to find a way to say a lot in a certain window of time.  A 40- or 60-minute session merely touches the surface of what could and should be done to elevate one’s book and author brand.
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